WSC Stock: Insider Activity, Filings & Research
WillScot Holdings Corporation (WSC) — Drillr’s hub for WSC insider activity, SEC filings, earnings signals and AI research. Over the trailing 3 months, WSC insiders filed 0 open-market buys and 3 sales (SEC Form 4).
WSC insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| May 14, 2026 | Soultz Bradley Leedirector | Sell | 4,317 | $25.92 |
| May 14, 2026 | Soultz Bradley Leedirector | Sell | 65,043 | $27.07 |
| May 14, 2026 | Soultz Bradley Leedirector | Sell | 86,421 | $26.99 |
| Mar 3, 2026 | Jacobsen Matthew Tofficer: Chief Financial Officer | Option | 862 | $0.00 |
| Mar 3, 2026 | Jacobsen Matthew Tofficer: Chief Financial Officer | Tax | 403 | $21.61 |
| Mar 3, 2026 | Boswell Timothy Ddirector, officer: President & CEO | Tax | 1,591 | $21.61 |
| Mar 3, 2026 | Soultz Bradley Leedirector | Option | 9,499 | — |
| Mar 3, 2026 | Boswell Timothy Ddirector, officer: President & CEO | Option | 3,800 | $0.00 |
| Mar 3, 2026 | Soultz Bradley Leedirector | Tax | 2,807 | $21.61 |
| Feb 26, 2026 | Soultz Bradley Leedirector | Tax | 1,965 | $23.73 |
| Feb 26, 2026 | Jacobsen Matthew Tofficer: Chief Financial Officer | Option | 603 | $0.00 |
| Feb 26, 2026 | Boswell Timothy Ddirector, officer: President & CEO | Tax | 1,131 | $23.73 |
| Feb 26, 2026 | Jacobsen Matthew Tofficer: Chief Financial Officer | Grant | 41,944 | — |
| Feb 26, 2026 | Soultz Bradley Leedirector | Option | 9,569 | $0.00 |
| Feb 26, 2026 | Bianchi Carisa A.P.officer: Chief Accounting Officer | Grant | 6,658 | — |
Source: WSC SEC Form 4 filings, latest May 14, 2026. For informational purposes only — not investment advice.
WillScot Holdings Corporation company profile
Overview
WillScot Holdings Corporation (NYSE:WSC) is a leading North American provider of modular workspace and portable storage solutions. Founded through the 2020 merger of WillScot Corporation and Mobile Mini, the company has established itself as the dominant player in the temporary space solutions industry. The company operates across the United States, Canada, and Mexico, serving customers who need flexible, temporary facilities for construction projects, industrial operations, educational institutions, healthcare facilities, and government agencies. WillScot completed a major brand consolidation in 2024, unifying all operations under the WillScot brand name.
Business
WillScot operates in the temporary modular building and portable storage rental industry, providing essential infrastructure solutions when customers need additional space quickly without permanent construction. The company operates through two primary business segments that together generated $2.4 billion in revenue in 2024. The Modular Solutions segment represents approximately 75% of total revenue and provides temporary workspace solutions including panelized and stackable offices, single-wide modular units, section modulars, classrooms, ground-level offices, blast-resistant modules for hazardous environments, and clearspan structures for large open spaces. These units function as temporary offices, meeting rooms, classrooms, medical facilities, or specialized work environments that can be quickly deployed to job sites. The modular units are essentially pre-fabricated buildings that can be transported by truck and connected to utilities, providing customers with functional workspace within days rather than months required for permanent construction. The Storage Solutions segment accounts for approximately 25% of revenue and offers portable storage containers, cold storage units for temperature-sensitive materials, and storage trailers. These solutions serve customers who need secure, weather-resistant storage for equipment, inventory, documents, or materials at construction sites, retail locations, or during facility transitions. The company also generates revenue from Value-Added Products (VAPs), which represent over 17% of total revenue and include climate control systems, furniture, security features, telecommunications equipment, and specialized modifications that enhance the functionality of basic modular and storage units. Additionally, WillScot provides delivery, installation, and maintenance services, ensuring units are properly set up and maintained throughout the rental period.
Revenue model
WillScot operates on a rental-based business model, generating revenue primarily through monthly lease payments from customers who rent modular workspace and storage units for periods typically ranging from several months to multiple years. The company owns a fleet of over 200,000 modular and storage units that it deploys to customer locations, charging monthly rental fees that vary based on unit type, size, location, and value-added features. The company's revenue streams include monthly rental payments (approximately 85% of revenue), delivery and installation fees, sales of used units, and charges for value-added products and services. Customers span multiple industries including construction companies (the largest segment), manufacturing and industrial firms, educational institutions, healthcare organizations, government agencies, and energy companies. The rental model provides predictable recurring revenue, as customers typically require units for extended periods and often expand their requirements during project lifecycles. Several factors influence WillScot's profitability margins. Positive margin drivers include the company's pricing power due to limited competition in many markets, the ability to increase rental rates annually (recent increases of 5-6% for modular units), growing penetration of higher-margin value-added products, operational efficiency improvements through route optimization and logistics automation, and economies of scale in fleet management. The company has demonstrated strong pricing discipline, maintaining a significant spread between new rental rates and average portfolio rates. Margin pressures come from fluctuations in construction activity and non-residential building starts (which declined 14% year-over-year in recent periods), increased transportation and fuel costs, potential tariff impacts on imported units (estimated 2-4% annual impact), competitive pressures in certain local markets, and the cyclical nature of construction spending. The company's margins are also sensitive to utilization rates, as fixed costs for fleet maintenance and facility operations must be spread across the active rental base.
Risks & safety
WillScot presents moderate financial risk with some solvency concerns due to high leverage, though strong cash generation provides a cushion. • Debt and Solvency Risk: Total debt-to-equity ratio of 3.8x indicates high leverage. Current ratio of 0.83x suggests potential short-term liquidity pressure, though this is partially offset by the asset-heavy nature of the business and strong operating cash flow generation. • Cash Generation: Strong free cash flow of $202 million in Q1 2025 and $543 million for full year 2024 demonstrates the business's ability to generate cash. Operating cash flow remains robust at $562 million annually. • Valuation Metrics: Trading at 15.7x EV/EBITDA and 29.6x P/E ratio suggests elevated valuation relative to cyclical industrial businesses. Price-to-book ratio of 5.0x indicates significant premium to tangible assets. • Other Considerations: Limited cash position of only $11 million creates refinancing risk, though the company maintains access to credit facilities. The asset-heavy business model provides some downside protection through fleet value, but utilization-sensitive cash flows create cyclical risk during construction downturns.
Recent development
Over the past several years, WillScot has executed a major strategic transformation focused on integration, operational efficiency, and market expansion. The most significant development was the completion of the Mobile Mini integration in 2024, which involved consolidating field sales and operations teams, unifying technology systems, and rebranding all operations under the WillScot name. This integration eliminated operational redundancies and created a unified go-to-market strategy. The company has aggressively expanded its value-added products (VAPs) portfolio, growing this higher-margin revenue stream to over 17% of total revenue. New product introductions include cold storage solutions for temperature-sensitive applications, clearspan structures for large open spaces, and perimeter security solutions. The company is targeting significant expansion in VAPs, viewing this as a key growth driver with substantial untapped market opportunity. Technology and operational improvements have been central to recent strategy, including implementation of new CRM systems, AI-informed pricing engines, enhanced digital marketing tools, and logistics optimization systems. These investments aim to improve sales effectiveness, pricing discipline, and operational efficiency while reducing costs. WillScot has also shifted toward enterprise account focus, recognizing that large customers provide more stable, profitable business. The company's top 200 customers generate approximately $500 million in revenue (20% of total), and management sees significant opportunity for wallet share expansion and new customer acquisition in this segment. The company has been expanding its sales team by 10-20% to capture these opportunities while improving cross-selling capabilities across its integrated product portfolio.
WSC company profile · for informational purposes only — not investment advice.
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