Victoria's Secret & Co.
- Open
- 86.23
- Day high
- 89.27
- Day low
- 86.01
- Prev close
- 85.39
- Volume
- 969K
- Mkt cap
- $7.3B
- P/E (TTM)
- 32.7
- EPS (TTM)
- $2.67
- P/B
- 9.2
- P/S
- 1.1
- Yield
- —
- Per share
- —
- ▼Insiders net selling -$115.4M over the last 3 months (0 open-market buys, 3 sales)
- 🏛Institutions accumulating (13F)
Victoria's Secret & Co. (VSCO) is a Consumer Cyclical company listed on NYSE. The stock is up 300% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 3 sales (SEC Form 4). Drillr has 1 published research article covering VSCO.
Victoria's Secret & Co. (VSCO) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 8 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
VSCO earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Jun 2, 2026 | $0.29 | $0.60 | +106.9% | $1.6B | +2.9% |
| Mar 5, 2026 | $2.52 | $2.77 | +9.9% | $2.3B | +56.0% |
| Dec 5, 2025 | $-0.59 | $-0.27 | +53.9% | $1.5B | +4.6% |
| Aug 28, 2025 | $0.13 | $0.33 | +153.8% | $1.5B | +4.0% |
| Jun 11, 2025 | $-0.01 | $0.09 | +1000.0% | $1.4B | -3.7% |
| Mar 5, 2025 | $2.30 | $2.60 | +13.0% | $2.1B | +46.7% |
| Dec 5, 2024 | $-0.66 | $-0.50 | +24.2% | $1.3B | +4.2% |
| Aug 28, 2024 | $0.36 | $0.40 | +11.1% | $1.4B | +9.6% |
| Jun 5, 2024 | $0.11 | $0.12 | +9.1% | $1.4B | -1.6% |
| Mar 6, 2024 | $2.47 | $2.58 | +4.5% | $2.1B | +48.1% |
| Nov 29, 2023 | $-0.80 | $-0.86 | -7.5% | $1.3B | -38.1% |
| Aug 30, 2023 | $0.28 | $0.24 | -14.0% | $1.4B | -0.7% |
VSCO insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 30, 2026 | BBRC INTERNATIONAL PTE LTD10 percent owner | Sell | 276,171 | $88.50 |
| Jun 4, 2026 | BBRC INTERNATIONAL PTE LTD10 percent owner | Sell | 27,758 | $80.03 |
| Jun 4, 2026 | BBRC INTERNATIONAL PTE LTD10 percent owner | Sell | 1,107,672 | $80.11 |
| Apr 6, 2026 | Sheehan Annedirector | Buy | 4,842 | $45.86 |
| Apr 6, 2026 | JAMES DONNAdirector | Buy | 2,175 | $46.23 |
| Apr 6, 2026 | Sheehan Annedirector | Buy | 633 | $45.86 |
| Mar 23, 2026 | McAfee Melinda R.officer: Chief Legal & Compliance Ofcr | Grant | 16,546 | — |
| Mar 23, 2026 | McAfee Melinda R.officer: Chief Legal & Compliance Ofcr | Tax | 13,445 | $48.35 |
| Mar 23, 2026 | Borgonovo Lucreciaofficer: Chief People Officer | Grant | 13,444 | — |
| Mar 23, 2026 | Sekella Scottofficer: Chief Fin. & Operating Officer | Grant | 30,765 | — |
| Mar 23, 2026 | Preis Elizabethofficer: Chief Marketing Officer | Grant | 24,819 | — |
| Mar 23, 2026 | Super Hillarydirector, officer: Chief Executive Officer | Grant | 80,662 | — |
| Mar 23, 2026 | Super Hillarydirector, officer: Chief Executive Officer | Tax | 23,294 | $48.35 |
| Mar 18, 2026 | McAfee Melinda R.officer: Chief Legal & Compliance Ofcr | Tax | 11,679 | $45.05 |
| Feb 20, 2026 | McAfee Melinda R.officer: Chief HR Off & Chief Legal Off | Grant | 20,256 | — |
Source: VSCO SEC Form 4 filings, latest Jun 30, 2026. For informational purposes only — not investment advice.
See the full VSCO insider & 13F page →Victoria's Secret & Co. company profile
Overview
Victoria's Secret & Co. (NYSE:VSCO) is a specialty retailer of women's intimate apparel, personal care, and beauty products that operates globally through approximately 1,400 retail stores. The company was incorporated in 2021 following its spin-off from L Brands Inc., making it an independent publicly traded entity focused exclusively on the Victoria's Secret and PINK brands. Headquartered in Reynoldsburg, Ohio, the company has been working to revitalize its brand image and reconnect with consumers after facing challenges in recent years related to changing consumer preferences and increased competition in the intimate apparel market.
Business
Victoria's Secret & Co. operates in the women's intimate apparel and lifestyle retail industry, which encompasses bras, panties, sleepwear, loungewear, activewear, and beauty products. The intimate apparel market is a mature but competitive sector where brands compete on factors including fit, comfort, style, brand perception, and price point. The company operates through two primary brand segments. Victoria's Secret represents approximately 70-75% of total revenue and targets adult women with premium intimate apparel, including bras, panties, lingerie, sleepwear, and beauty products like fragrances and body care. The brand has historically positioned itself around themes of glamour and sensuality, though it has been evolving its messaging to be more inclusive and body-positive. PINK accounts for roughly 20-25% of revenue and targets younger consumers, particularly college-age women and Gen Z customers. PINK offers casual apparel including loungewear, activewear, sleepwear, and accessories with a more youthful, colorful aesthetic. This segment has faced particular challenges as younger consumers have shifted toward athleisure and more casual intimate apparel options. The company also operates Beauty as a category spanning both brands, offering fragrances, body care products, and cosmetics. Beauty has been the strongest performing category in recent quarters. Additionally, Victoria's Secret has a growing International business conducted through franchise partnerships, joint ventures, and company-operated stores, which has shown consistent double-digit growth. The company recently acquired Adore Me, a direct-to-consumer intimate apparel brand that operates primarily online and focuses on inclusive sizing and personalized fit technology.
Competitive moat
Victoria's Secret's competitive moat appears to be moderate but weakening, primarily built on brand recognition and retail distribution scale. The company benefits from strong brand awareness, particularly for the Victoria's Secret name, which remains one of the most recognized intimate apparel brands globally. The company's extensive retail footprint of approximately 1,400 stores provides significant distribution reach and customer touchpoints that smaller competitors cannot easily replicate. The company's customer loyalty program with over 35 million members creates some switching costs and repeat purchase behavior. Victoria's Secret also has established relationships with suppliers and manufacturing partners that provide some operational advantages and cost efficiencies at scale. However, the moat faces significant challenges. Brand perception issues have emerged as younger consumers increasingly favor more inclusive and body-positive messaging, areas where Victoria's Secret has historically struggled. The rise of direct-to-consumer competitors like ThirdLove, Savage X Fenty, and others has disrupted the traditional retail model by offering better fit technology, inclusive sizing, and more authentic brand messaging. Product differentiation in intimate apparel is limited, as functional benefits like comfort and fit can be replicated by competitors. The shift toward athleisure and comfort-focused products has reduced demand for Victoria's Secret's traditionally glamour-focused offerings. Additionally, e-commerce growth reduces the advantage of physical store presence, while social media marketing allows smaller brands to build awareness cost-effectively. The company's international expansion and the Adore Me acquisition represent attempts to strengthen the moat through geographic diversification and digital capabilities, but these initiatives are still developing. Overall, Victoria's Secret faces an increasingly competitive landscape where its traditional advantages are being challenged by changing consumer preferences and new market entrants.
Risks & safety
The company presents moderate financial risk with some liquidity concerns but manageable debt levels. • Liquidity position: $227 million cash with $1.04 current ratio indicates tight working capital management. Free cash flow of $646 million in Q4 2024 shows strong cash generation capability, though this was seasonal strength. • Debt burden: Debt-to-equity ratio of 4.22x is elevated but not uncommon for retail companies. The company has been reducing debt levels and maintaining adequate cash flow to service obligations. • Profitability metrics: 30% ROE and 3.7x P/E ratio suggest strong current profitability, though earnings volatility has been significant with losses in some quarters. • Valuation considerations: Trading at 4.0x EV/EBITDA appears reasonable for a mature retailer, though P/B ratio of 4.5x suggests some premium valuation relative to book value. • Operational risks: Seasonal cash flow patterns typical for retail, with stronger Q4 performance. Promotional environment pressures margins. Brand repositioning efforts create execution risk but are necessary for long-term viability.
Recent development
Over the past few years, Victoria's Secret has undergone significant strategic transformation under its "Path to Potential" strategy launched following its 2021 spin-off from L Brands. The company has focused on four key strategic pillars: recommitting to the PINK brand to win next-generation consumers, supercharging its bra business to reassert market authority, fueling growth in lifestyle categories including beauty, sport, and swim, and evolving its brand projection and go-to-market approach. A major development has been the brand repositioning effort, moving away from its historically narrow definition of beauty toward more inclusive messaging. This included bringing back the Victoria's Secret Fashion Show in 2024 with a "modern lens" approach, generating 1.8 billion media impressions with 98% positive response. The company has also launched campaigns like "Undefinable" to emphasize inclusivity and body positivity. Product innovation has centered on the Body by Victoria bra collection featuring new invisible lift technology, the relaunch of the VSX sport line, and expansion into lifestyle categories. The beauty segment has emerged as the strongest performer, with the company celebrating milestones like the 15th anniversary of its Bombshell fragrance. The company completed the acquisition of Adore Me, a direct-to-consumer intimate apparel brand, to enhance its digital capabilities and access to personalized fit technology. This acquisition supports the company's efforts to compete more effectively in the growing online intimate apparel market. International expansion has been a key growth driver, with retail sales up double-digits driven by franchise partnerships, travel retail, and joint ventures, particularly in China and the UK. The company has also restructured its leadership with a brand president model to improve focus and execution across its portfolio. Operational improvements include expanding the multi-tender loyalty program to over 35 million members, reducing product development lead times, and implementing more efficient inventory management practices to reduce promotional dependency.
VSCO company profile · for informational purposes only — not investment advice.
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