Vera Bradley, Inc. (VRA) Insider Trading
Over the last 3 months, VRA insiders made 2 open-market buys and 0 sales, a net purchase of $205K (SEC Form 4). Multiple insiders bought within days of each other (cluster buying). Over the last 6 months, 32 institutions increased and 38 reduced their position (13F).
Insider Activity
Sentiment
100/100
Buys (3m)
2
Sells (3m)
0
Net (3m)
$204.8K
Insiders buyingCluster buying
Insider trades by month Buys Sells
Sep
Apr
Dec
Jun
Dec
Jun
Context3-month price -8.8%Institutions mixed (13F)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jul 7, 2026 | Bickley Iandirector, officer: Chief Executive Officer | Tax | 30,273 | $3.91 |
| Jun 26, 2026 | Dely Mark Cofficer: CHIEF ADMINISTRATIVE OFFICER | Tax | 13,709 | $3.84 |
| Jun 16, 2026 | Layding Martinofficer: Chief Financial Officer | Tax | 29,376 | $3.46 |
| Jun 16, 2026 | Bickley Iandirector, officer: Chief Executive Officer | Buy | 28,901 | $3.87 |
| Jun 16, 2026 | Meslow Andrewdirector | Buy | 24,926 | $3.73 |
| Jun 16, 2026 | Layding Martinofficer: Chief Financial Officer | Tax | 13,989 | $3.46 |
| Jun 10, 2026 | Dely Mark Cofficer: CHIEF ADMINISTRATIVE OFFICER | Tax | 2,911 | $3.08 |
| Jun 10, 2026 | Dely Mark Cofficer: CHIEF ADMINISTRATIVE OFFICER | Tax | 1,008 | $3.08 |
| Jun 10, 2026 | Dely Mark Cofficer: CHIEF ADMINISTRATIVE OFFICER | Grant | 9,110 | — |
| Apr 7, 2026 | Bickley Iandirector, officer: Chief Executive Officer | Grant | 147,929 | — |
| Apr 7, 2026 | Rodriguez Jessicadirector | Grant | 25,074 | — |
| Apr 7, 2026 | Dely Mark Cofficer: CHIEF ADMINISTRATIVE OFFICER | Tax | 9,845 | $3.39 |
| Apr 7, 2026 | Layding Martinofficer: Chief Financial Officer | Grant | 88,496 | — |
| Apr 7, 2026 | Meslow Andrewdirector | Grant | 25,074 | — |
| Apr 7, 2026 | Bickley Iandirector, officer: Chief Executive Officer | Tax | 15,465 | $3.39 |
| Apr 7, 2026 | Paraie Melindaofficer: Chief Branding Officer | Grant | 73,746 | — |
| Apr 7, 2026 | CASHMAN KRISTINA Kdirector | Grant | 25,074 | — |
| Apr 7, 2026 | Bickley Iandirector, officer: Chief Executive Officer | Grant | 221,239 | — |
| Apr 7, 2026 | Brockman Ivandirector | Grant | 25,074 | — |
| Apr 7, 2026 | Hall Robert Jdirector, other: MEMBER OF A 10% OWNER GROUP | Grant | 25,074 | — |
| Apr 7, 2026 | Layding Martinofficer: Chief Financial Officer | Grant | 414,439 | — |
| Apr 7, 2026 | Dely Mark Cofficer: CHIEF ADMINISTRATIVE OFFICER | Tax | 4,174 | $3.39 |
| Apr 7, 2026 | Tharp Carriedirector | Grant | 25,074 | — |
| Apr 1, 2026 | Dely Mark Cofficer: CHIEF ADMINISTRATIVE OFFICER | Tax | 9,223 | $3.02 |
| Apr 1, 2026 | Dely Mark Cofficer: CHIEF ADMINISTRATIVE OFFICER | Grant | 22,112 | — |
| Apr 1, 2026 | Dely Mark Cofficer: CHIEF ADMINISTRATIVE OFFICER | Tax | 3,483 | $3.02 |
| Mar 16, 2026 | Bickley Iandirector, officer: Chief Executive Officer | Grant | 147,929 | $3.38 |
| Dec 15, 2025 | Bickley Iandirector | Buy | 53,000 | $1.94 |
| Dec 15, 2025 | Meslow Andrewdirector | Buy | 250,000 | $1.98 |
| Dec 15, 2025 | Meslow Andrewdirector | Buy | 50,000 | $1.93 |
Source: VRA SEC Form 4 filings, latest Jul 7, 2026. For informational purposes only — not investment advice.
Institutional activity (13F)
How institutions changed their VRA positions over the last 6 months (SEC Form 13F).
Increased
32
New positions
29
Reduced
38
Sold out
27
Largest moves
| Institution | Action | Shares | Filed |
|---|---|---|---|
| DIMENSIONAL FUND ADVISORS LP | Reduced | 1.2M | Feb 12, 2026 |
| VANGUARD GROUP INC | Unchanged | 1.1M | Jan 29, 2026 |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Increased | 1.0M | May 14, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | New Position | 1.0M | May 15, 2026 |
| DIMENSIONAL FUND ADVISORS LP | Reduced | 941K | May 7, 2026 |
| PEAPOD LANE CAPITAL LLC | Increased | 876K | Jan 28, 2026 |
| PEAPOD LANE CAPITAL LLC | Reduced | 834K | May 4, 2026 |
| MARSHALL WACE, LLP | Increased | 807K | May 15, 2026 |
| FUND 1 INVESTMENTS, LLC | New Position | 795K | May 15, 2026 |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Increased | 790K | Feb 13, 2026 |
| NOMURA HOLDINGS INC | Reduced | 720K | Feb 17, 2026 |
| ROYCE & ASSOCIATES LP | New Position | 597K | May 12, 2026 |
| AMERICAN CENTURY COMPANIES INC | Increased | 506K | May 15, 2026 |
| AMERICAN CENTURY COMPANIES INC | Unchanged | 475K | Feb 13, 2026 |
| MARSHALL WACE, LLP | Increased | 467K | Feb 13, 2026 |
Source: SEC Form 13F filings. For informational purposes only — not investment advice.