V.F. Corporation
- Open
- 16.81
- Day high
- 16.96
- Day low
- 16.55
- Prev close
- 16.88
- Volume
- 572K
- Mkt cap
- $6.5B
- P/E (TTM)
- 25.6
- EPS (TTM)
- $0.65
- P/B
- 3.5
- P/S
- 0.7
- Yield
- 1.08%
- Per share
- $0.18
- ▲Insiders net buying $515K over the last 3 months (1 open-market buy, 0 sales)
- 🏛Institutions accumulating (13F)
V.F. Corporation (VFC) is a Consumer Cyclical company listed on NYSE. The stock is up 35% over the past year. Over the trailing 3 months, insiders filed 1 open-market buy and 0 sales (SEC Form 4).
V.F. Corporation (VFC) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 6 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
VFC earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| May 20, 2026 | $-0.02 | $-0.30 | -1400.0% | $2.2B | +1.7% |
| Jan 28, 2026 | $0.43 | $0.58 | +34.9% | $2.9B | +35.5% |
| Oct 28, 2025 | $0.42 | $0.52 | +22.5% | $2.8B | +2.6% |
| Jul 30, 2025 | $-0.35 | $-0.24 | +31.4% | $1.8B | -35.3% |
| May 21, 2025 | $-0.14 | $-0.13 | +7.1% | $2.1B | -1.3% |
| Jan 29, 2025 | $0.34 | $0.62 | +82.4% | $2.8B | +30.5% |
| May 22, 2024 | $-0.01 | $-0.32 | -3009.8% | $2.2B | -7.0% |
| Feb 6, 2024 | $0.79 | $0.57 | -27.8% | $2.8B | -14.2% |
| Aug 1, 2023 | $-0.11 | $-0.15 | -36.4% | $2.0B | -4.8% |
| May 23, 2023 | $0.13 | $0.17 | +30.8% | $2.7B | +0.5% |
| Feb 7, 2023 | $0.99 | $1.12 | +13.1% | $3.5B | +1.5% |
| Oct 26, 2022 | $0.74 | $0.73 | -1.4% | $3.1B | -0.2% |
VFC insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 30, 2026 | HOPLAMAZIAN MARK SAMUELdirector | Grant | 1,439 | — |
| Jun 30, 2026 | Shattock Matthew Jdirector | Grant | 1,799 | — |
| Jun 30, 2026 | Carucci Richarddirector | Grant | 4,318 | — |
| Jun 10, 2026 | Carucci Richarddirector | Buy | 30,000 | $17.17 |
| Jun 8, 2026 | Hyder Brentofficer: EVP, Chief Commercial Officer | Tax | 20,405 | $16.41 |
| Jun 8, 2026 | Sim Jennifer S.officer: EVP, CLO and Corp Secretary | Tax | 4,091 | $16.41 |
| Jun 8, 2026 | Phillips Michael Edwardofficer: VP, Chief Accounting Officer | Tax | 1,613 | $16.41 |
| Jun 8, 2026 | Dalmia Abhishekofficer: EVP, Chief Operating Officer | Tax | 11,351 | $16.41 |
| Jun 8, 2026 | Vogel Paul Aaronofficer: Exec. Vice President and CFO | Tax | 10,246 | $16.41 |
| Jun 8, 2026 | Darrell Brackendirector, officer: President & Chief Exec Officer | Tax | 36,446 | $16.41 |
| Jun 1, 2026 | Dalmia Abhishekofficer: EVP, Chief Operating Officer | Tax | 36,750 | $17.41 |
| Jun 1, 2026 | Phillips Michael Edwardofficer: VP, Chief Accounting Officer | Tax | 941 | $17.41 |
| May 27, 2026 | Sim Jennifer S.officer: EVP, CLO and Corp Secretary | Grant | 99,511 | $16.70 |
| May 27, 2026 | CHO ALEXdirector | Grant | 11,977 | $16.70 |
| May 27, 2026 | Darrell Brackendirector, officer: President & Chief Exec Officer | Grant | 395,210 | $16.70 |
Source: VFC SEC Form 4 filings, latest Jun 30, 2026. For informational purposes only — not investment advice.
See the full VFC insider & 13F page →V.F. Corporation company profile
Overview
V.F. Corporation (NYSE:VFC) is a global apparel and footwear company founded in 1899 and headquartered in Denver, Colorado. Originally established as the Reading Glove and Mitten Manufacturing Company, VF has evolved through strategic acquisitions and brand development to become one of the world's largest apparel companies. The company went public in 1980 and has built a portfolio of iconic lifestyle brands spanning outdoor recreation, action sports, and workwear categories. VF operates globally across the Americas, Europe, and Asia-Pacific regions, serving consumers through both wholesale channels and direct-to-consumer operations including retail stores and e-commerce platforms.
Business
V.F. Corporation operates in the branded lifestyle apparel and footwear industry, designing, sourcing, marketing, and distributing products across three primary business segments. The company's portfolio includes some of the most recognizable brands in their respective categories. The Outdoor segment represents the largest portion of VF's business, anchored by **The North Face**, a premium outdoor and lifestyle brand known for technical outerwear, footwear, and equipment for activities like hiking, climbing, and skiing. This segment also includes **Timberland**, famous for its yellow work boots and outdoor footwear, **Smartwool** and **Icebreaker** for merino wool performance apparel, and **Altra** for trail running shoes. The North Face alone generates over $3 billion in annual revenue and serves as VF's growth engine. The Active segment centers around **Vans**, the iconic skateboarding and action sports brand known for its canvas sneakers and streetwear culture. Vans has historically been VF's second-largest brand but has faced significant challenges in recent years, with revenue declining as the brand struggles to maintain relevance with younger consumers. The company also previously owned **Supreme**, the highly coveted streetwear brand, but divested it in 2024 as part of portfolio optimization efforts. The Work segment features **Dickies**, a heritage workwear brand providing durable clothing and footwear for industrial and construction workers, along with **Timberland PRO** for professional work boots. Additionally, VF owns travel and lifestyle accessories brands including **JanSport** backpacks, **Eastpak** bags, and **Kipling** handbags, though the company has been exploring strategic alternatives for these brands. The outdoor segment typically accounts for approximately 50-55% of total revenue, while the active segment represents about 30-35%, and the work/other segments comprise the remaining 15-20%. VF's brands are sold through specialty outdoor retailers, department stores, athletic retailers, and the company's own direct-to-consumer channels including over 1,400 retail stores worldwide and e-commerce platforms.
Revenue model
V.F. Corporation generates revenue through multiple channels and business models across its brand portfolio. The company primarily makes money through **product sales** via two main distribution channels: wholesale to third-party retailers and direct-to-consumer (DTC) operations. The wholesale business involves selling finished goods to specialty stores, department stores, national chains, and mass merchants who then resell to end consumers. This traditional model provides broad market reach and leverages retailer relationships built over decades. Wholesale customers include outdoor specialty retailers like REI for The North Face products, skateboard shops for Vans, and workwear distributors for Dickies. The direct-to-consumer model includes company-operated retail stores, concession stores within department stores, and e-commerce platforms. DTC operations typically generate higher gross margins as they eliminate wholesale markups, while also providing better brand control and customer data collection. The North Face, for example, has seen strong DTC growth, particularly in Asia-Pacific markets. VF's profitability faces several key margin pressures and opportunities. **Positive factors** include the company's portfolio of premium brands that command pricing power, ongoing cost reduction initiatives through the "Reinvent" program targeting $300-600 million in savings, inventory optimization reducing promotional pressure, and geographic expansion in higher-margin markets like China. The company also benefits from scale advantages in sourcing and supply chain management. **Negative factors** impacting margins include intense competition in lifestyle apparel, commodity cost inflation affecting raw materials, supply chain disruptions increasing logistics costs, and promotional pressure particularly in struggling brands like Vans. Foreign exchange fluctuations also impact results given VF's global footprint. Additionally, the company faces potential tariff impacts, with management estimating up to $150 million in cost pressure from trade policy changes, though they have mitigation strategies including selective pricing adjustments and supply chain relocations. The company's margin structure varies significantly by brand, with The North Face commanding premium pricing and higher margins, while Vans has faced margin compression due to promotional activity and brand positioning challenges. VF's ongoing transformation focuses on optimizing this brand portfolio and improving operational efficiency to expand overall profitability.
Competitive moat
V.F. Corporation's competitive moat stems primarily from its portfolio of established lifestyle brands with strong consumer recognition and emotional connection, though the strength of this moat varies significantly across its brand portfolio and has weakened in recent years. The company's strongest moat lies in **The North Face**, which has built authentic credibility in outdoor recreation through decades of product innovation, athlete endorsements, and expedition heritage. The brand commands premium pricing and enjoys strong customer loyalty among outdoor enthusiasts who view it as a trusted performance brand. The North Face's technical expertise in materials and design creates barriers for competitors, while its global distribution network and brand recognition provide sustainable advantages. **Timberland** maintains a solid moat in work footwear through its reputation for durability and quality, particularly with the iconic yellow boot that has achieved cultural status beyond its utilitarian origins. The brand benefits from strong word-of-mouth recommendations in professional trades and has successfully expanded into lifestyle segments while maintaining its work heritage credibility. However, VF's moat has significant vulnerabilities, particularly with **Vans**, which has lost considerable brand heat and market share to competitors. The skateboarding and streetwear markets are highly trend-driven and fickle, with consumer preferences shifting rapidly toward newer brands and styles. Vans faces intense competition from both established players like Nike/Converse and emerging direct-to-consumer brands that can move faster and connect more authentically with younger consumers. The company's competitive threats include large athletic conglomerates like Nike and Adidas with superior marketing budgets and innovation capabilities, fast-fashion retailers offering trend-driven alternatives at lower prices, and direct-to-consumer startups that can build authentic brand connections through social media without traditional retail overhead. Additionally, private label offerings from major retailers increasingly compete on quality while offering significant price advantages. VF's moat is further challenged by the commoditization of apparel manufacturing, which reduces barriers to entry for new brands. While the company has strong supplier relationships and scale advantages, these operational moats are less defensible than brand equity. The company's ongoing "Reinvent" transformation program aims to strengthen its competitive position, but success will largely depend on its ability to restore brand relevance, particularly for Vans, while maintaining the strength of its outdoor portfolio.
Risks & safety
V.F. Corporation presents a mixed margin of safety profile with improving financial stability but ongoing operational challenges and elevated valuation concerns. **Debt and Solvency Position:** - Net debt reduced significantly from peak levels, with management targeting 2.5x leverage ratio - Current ratio of 1.56 indicates adequate short-term liquidity - Strong free cash flow generation of $896 million in Q3 2025, up substantially from negative territory - Cash and short-term investments of $1.37 billion provide reasonable cushion - Debt-to-equity ratio of 3.42 remains elevated but improving through debt paydown efforts **Valuation Metrics:** - Trading at P/E ratio of 12.6, appearing reasonable for a consumer discretionary company - EV/EBITDA of 10.7 suggests modest valuation relative to historical norms - Price-to-book ratio of 5.0 indicates premium to tangible assets - Graham number analysis suggests potential undervaluation at current levels **Other Considerations:** - Dividend maintained at approximately 50% payout ratio, though sustainability depends on earnings recovery - Inventory management improving with 13% reduction, reducing working capital pressure - Vans turnaround progress remains uncertain, representing key operational risk - Exposure to consumer discretionary spending and economic cycles - Supply chain and tariff risks manageable but present ongoing cost pressures
Recent development
Over the past several years, V.F. Corporation has undergone significant strategic transformation focused on portfolio optimization, operational efficiency, and brand turnaround efforts. The company launched its comprehensive **"Reinvent" program** targeting $300-600 million in cost savings and operational improvements, with $200 million already achieved by Q2 2025. **Portfolio Rationalization** has been a key focus, with VF completing the divestiture of **Supreme** in 2024 to focus resources on core brands. The company is also exploring strategic alternatives for its PACS business (JanSport, Eastpak, Kipling) to further streamline operations. These moves reflect a strategy to concentrate on brands with stronger growth potential and clearer strategic fit. **Vans Turnaround Strategy** represents the company's most critical initiative, as the brand has experienced significant revenue declines. Management has implemented a comprehensive reset including leadership changes with new President Sanjay, product innovation focusing on women and youth segments, channel optimization by reducing unprofitable doors and distressed sales, and improved marketing to rebuild brand relevance. The turnaround is showing early signs of progress with sequential improvement in decline rates. **The North Face Growth Acceleration** continues as the company's primary growth engine, with successful brand collaborations like the SKIMS partnership, global marketing campaigns, and strong performance in international markets, particularly China. The brand has expanded beyond traditional outdoor categories while maintaining its technical credibility. **Operational Excellence** initiatives include supply chain optimization, inventory management improvements, and organizational restructuring. The company has reduced inventory levels by over 20% year-over-year while improving forecasting accuracy. Additionally, VF has proactively addressed potential tariff impacts through supply chain diversification and pricing strategies. **Digital and Direct-to-Consumer Expansion** has accelerated across all brands, with particular strength in The North Face's DTC channels. The company has invested in e-commerce capabilities, loyalty programs, and data analytics to better understand and serve consumers directly.
VFC company profile · for informational purposes only — not investment advice.
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