TKO Stock: Insider Activity, Filings & Research
TKO Group Holdings, Inc. (TKO) — Drillr’s hub for TKO insider activity, SEC filings, earnings signals and AI research. Over the trailing 3 months, TKO insiders filed 8 open-market buys and 8 sales (SEC Form 4).
TKO insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| May 18, 2026 | KRAFT JONATHANdirector | Buy | 700 | $190.61 |
| May 18, 2026 | KRAFT JONATHANdirector | Buy | 4,500 | $189.86 |
| May 13, 2026 | SHAPIRO MARK Sdirector, officer: See Remarks | Buy | 6,000 | $185.40 |
| May 13, 2026 | SHAPIRO MARK Sdirector, officer: See Remarks | Buy | 4,807 | $184.62 |
| May 13, 2026 | Emanuel Arieldirector, officer: Chief Executive Officer | Buy | 6,937 | $185.36 |
| May 13, 2026 | Emanuel Arieldirector, officer: Chief Executive Officer | Buy | 3,868 | $184.60 |
| May 13, 2026 | Schleimer Andrew Mofficer: Chief Financial Officer | Buy | 1,000 | $186.21 |
| May 13, 2026 | Schleimer Andrew Mofficer: Chief Financial Officer | Buy | 1,696 | $184.99 |
| May 8, 2026 | Khan Nickdirector | Grant | 58,319 | — |
| May 6, 2026 | Khan Nickdirector | Sell | 5,710 | $186.23 |
| May 6, 2026 | Khan Nickdirector | Sell | 394 | $186.93 |
| May 6, 2026 | Khan Nickdirector | Sell | 3,414 | $185.49 |
| Apr 7, 2026 | Khan Nickdirector | Sell | 2,818 | $197.39 |
| Apr 7, 2026 | Khan Nickdirector | Sell | 1,900 | $199.44 |
| Apr 7, 2026 | Khan Nickdirector | Sell | 200 | $200.64 |
Source: TKO SEC Form 4 filings, latest May 18, 2026. For informational purposes only — not investment advice.
TKO Group Holdings, Inc. company profile
Overview
TKO Group Holdings, Inc. (NYSE:TKO) is a sports and entertainment company formed through the merger of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) in September 2023. The company was created as a subsidiary of Endeavor Group Holdings, combining two of the world's most recognizable combat sports and entertainment brands under a single publicly traded entity. TKO operates as a global content creator and live events producer, delivering programming across multiple platforms including broadcast television, streaming services, and digital media to audiences in approximately 170 countries.
Business
TKO Group operates in the sports entertainment industry, which encompasses live combat sports events, scripted wrestling entertainment, and related media content production. The company's business is built around creating and distributing premium sports and entertainment content that generates revenue through multiple channels including media rights licensing, live event ticket sales, sponsorships, and consumer products. The company operates through four primary business segments: 1. **UFC Segment** (approximately 28% of total revenue): UFC, or Ultimate Fighting Championship, is the world's premier mixed martial arts organization. Mixed martial arts (MMA) is a full-contact combat sport that combines techniques from various fighting disciplines including boxing, wrestling, Brazilian jiu-jitsu, and kickboxing. UFC produces live events featuring professional fighters competing in an octagonal cage, with events broadcast globally through partnerships with major networks and streaming platforms. 2. **WWE Segment** (approximately 35% of total revenue): World Wrestling Entertainment produces scripted sports entertainment programming featuring professional wrestlers performing choreographed matches and storylines. Unlike UFC's authentic competition, WWE creates entertainment content with predetermined outcomes, character development, and ongoing narratives. WWE's flagship programs include weekly television shows like Monday Night Raw and Friday Night SmackDown, along with premium live events such as WrestleMania. 3. **IMG Segment** (approximately 37% of total revenue): IMG is a talent management and sports marketing agency that represents athletes, manages events, and provides marketing services. This segment was acquired in 2024 and includes On Location, which provides premium hospitality experiences for major sporting events, and Professional Bull Riders (PBR), a rodeo organization. 4. **Corporate and Other** (less than 5% of total revenue): This includes various smaller business activities and corporate functions that don't fit into the main operating segments. The core product offering involves creating compelling live entertainment experiences that can be monetized across multiple platforms and distribution channels, from traditional broadcast television to modern streaming services and social media platforms.
Revenue model
TKO generates revenue through four primary business models that leverage its content creation capabilities: **Media Rights and Content Licensing** represents the largest revenue stream, accounting for approximately 60% of total revenue. The company licenses its content to broadcasters, streaming platforms, and international distributors. Major deals include UFC's partnership with ESPN and WWE's landmark $5.2 billion, 10-year agreement with Netflix for Monday Night Raw programming. These agreements typically involve guaranteed minimum payments plus performance-based bonuses, providing predictable revenue streams. **Live Events and Ticket Sales** contribute approximately 15-20% of revenue through direct ticket sales, venue site fees, and hospitality packages. The company produces dozens of live events annually across both UFC and WWE brands, often setting attendance and revenue records. International expansion has become increasingly important, with venues paying significant site fees to host marquee events in markets like Saudi Arabia, Australia, and various European locations. **Sponsorships and Advertising** generate roughly 15% of revenue through corporate partnerships, in-venue advertising, broadcast sponsorships, and digital content integration. The company leverages its global audience reach to attract major brands seeking association with premium sports content. Recent partnerships include deals with Anheuser-Busch, Monster Energy, and IBM. **Consumer Products and Licensing** account for the remaining revenue through merchandise sales, video games, trading cards, and other branded products. This includes both direct sales and licensing agreements with third-party manufacturers and retailers. Several factors influence TKO's profit margins. **Positive margin drivers** include the scalable nature of content creation (once produced, content can be distributed globally with minimal additional costs), premium pricing power due to unique content offerings, and operational synergies from combining UFC and WWE operations. **Margin pressures** come from rising talent costs as star athletes and performers command higher compensation, increasing production costs for higher-quality broadcasts, competition from other entertainment options requiring higher marketing spend, and the cyclical nature of some revenue streams tied to major events and economic conditions.
Competitive moat
TKO possesses a **strong competitive moat** built primarily around brand recognition, exclusive talent relationships, and content uniqueness that would be extremely difficult for competitors to replicate. The company's **primary moat** stems from its ownership of irreplaceable intellectual property and talent ecosystems. UFC controls the world's premier MMA platform with exclusive contracts binding the sport's biggest stars, while WWE has built decades of character development, storylines, and fan loyalty that cannot be easily duplicated. Both brands have achieved global recognition that new entrants would struggle to match, requiring enormous capital investment and years of brand building. **Network effects** strengthen the moat as top athletic talent gravitates toward the platforms with the largest audiences and highest compensation, while audiences are drawn to the venues featuring the best talent. This creates a self-reinforcing cycle that benefits the market leaders. Additionally, TKO's relationships with major media partners like ESPN, Netflix, and USA Network provide distribution advantages that smaller competitors cannot access. **Potential competitive threats** include other combat sports organizations like Bellator MMA or ONE Championship attempting to poach talent with higher compensation packages, streaming platforms like Amazon or Apple potentially creating competing content, and changing consumer preferences toward other entertainment formats. However, these threats are mitigated by TKO's financial resources, exclusive long-term talent contracts, and the significant time and investment required to build comparable brand recognition and audience loyalty. The **strength of the moat** is evidenced by TKO's ability to command premium pricing from both media partners and live event attendees, suggesting limited substitutable alternatives in the marketplace. The company's recent ability to secure landmark deals like the Netflix partnership demonstrates the unique value proposition that competitors have struggled to match.
Risks & safety
**Overall Assessment**: TKO demonstrates solid financial stability with manageable debt levels and strong cash generation, though trading at elevated valuation multiples. **Liquidity and Solvency**: - Strong cash position of $471 million as of Q1 2025 - Current ratio of 1.25 indicates adequate short-term liquidity - Total debt-to-equity ratio of 0.74 represents moderate leverage - Positive free cash flow of $136 million in latest quarter demonstrates cash generation capability - No immediate solvency concerns given strong operational cash flows **Valuation Metrics**: - Price-to-earnings ratio of 53.4x appears elevated relative to historical norms - EV/EBITDA of 11.2x suggests premium valuation but not excessive for growth company - Price-to-book ratio of 3.0x reflects asset-light business model - Graham number of $28.67 suggests potential overvaluation at current price of $169 **Other Considerations**: - Cyclical revenue patterns tied to major event scheduling create some earnings volatility - Recent acquisitions (IMG, On Location, PBR) add integration risk but also diversification benefits - Strong market position provides pricing power and revenue visibility through long-term media contracts
Recent development
Over the past two years, TKO has executed several major strategic initiatives that have fundamentally transformed the company's scale and market position. **The most significant development** was the September 2023 merger combining UFC and WWE under the TKO umbrella, creating operational synergies and cross-promotional opportunities between the two premier combat sports and entertainment brands. **Major acquisitions** completed in 2024-2025 have dramatically expanded TKO's scope beyond its core UFC and WWE properties. The company acquired IMG (a global talent management and sports marketing agency), On Location (premium sports hospitality experiences), and Professional Bull Riders, adding approximately $476 million in quarterly revenue and diversifying the business model. These acquisitions are expected to generate over $40 million in annual cost synergies while providing new revenue opportunities. **Landmark media partnerships** have secured the company's distribution future and significantly increased revenue potential. The most notable is WWE's 10-year, $5.2 billion agreement with Netflix for Monday Night Raw programming, representing a major shift toward streaming platforms. Additional deals include transitioning WWE SmackDown to USA Network and NXT to The CW, while UFC continues its partnership with ESPN and has entered into content agreements with Meta. **International expansion** has accelerated with increased focus on global markets, particularly through site fee arrangements where international venues pay substantial amounts to host major events. The company has also entered the boxing market through partnerships and is exploring opportunities to create its own boxing organization with plans for 12 annual events plus additional "super fights." **Operational integration** between UFC and WWE has progressed ahead of schedule, with management reporting over $100 million in annual cost savings achieved through combined operations, unified partnerships teams, and shared infrastructure. The company has also launched a $2 billion share repurchase program and initiated quarterly dividends, demonstrating confidence in cash flow generation capabilities.
TKO company profile · for informational purposes only — not investment advice.
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