Similarweb Ltd.
- Open
- 8.90
- Day high
- 9.14
- Day low
- 8.90
- Prev close
- 8.76
- Volume
- 31K
- Mkt cap
- $774M
- P/E (TTM)
- —
- EPS (TTM)
- —
- P/B
- 34.0
- P/S
- 2.6
- Yield
- —
- Per share
- —
- ▼Insiders net selling -$9.7M over the last 3 months (0 open-market buys, 10 sales)
- 🏛Institutions reducing (13F)
Similarweb Ltd. (SMWB) is a Communication Services company listed on NYSE. The stock is down 12% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 10 sales (SEC Form 4). Drillr has 1 published research article covering SMWB.
Similarweb Ltd. (SMWB) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 4 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
SMWB earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Aug 12, 2026 | $0.03 | $0.06 | +93.7% | $77M | +2.1% |
| May 13, 2026 | $0.01 | $0.01 | +0.0% | $74M | +1.1% |
| Feb 17, 2026 | $0.01 | $0.03 | +200.0% | $73M | -4.7% |
| Aug 12, 2025 | $0.02 | $0.01 | -50.0% | $71M | -1.4% |
| Feb 13, 2024 | $0.02 | $0.03 | +59.3% | $57M | +1.6% |
| Feb 14, 2023 | $-0.21 | $-0.14 | +33.3% | $51M | -2.7% |
| Nov 15, 2022 | $-0.26 | $-0.18 | +30.8% | $50M | +1.7% |
| Feb 16, 2022 | $-0.27 | $-0.28 | -3.7% | $40M | +6.2% |
| Nov 10, 2021 | $-0.21 | $-0.20 | +4.8% | $36M | — |
| Aug 11, 2021 | $-0.28 | $-0.33 | -17.9% | $33M | +7.6% |
| Mar 31, 2021 | — | $-0.16 | — | $29M | — |
| Sep 30, 2020 | — | $-0.08 | — | $24M | — |
SMWB insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 27, 2026 | Offer Orofficer: Chief Executive Officer | Option | 39,000 | $0.40 |
| Aug 27, 2026 | Offer Orofficer: Chief Executive Officer | Sell | 39,302 | $9.01 |
| Aug 27, 2026 | Offer Orofficer: Chief Executive Officer | Sell | 164,817 | $9.00 |
| Aug 27, 2026 | Offer Orofficer: Chief Executive Officer | Option | 39,302 | $2.71 |
| Aug 27, 2026 | Offer Orofficer: Chief Executive Officer | Sell | 140,008 | $9.01 |
| Aug 27, 2026 | Offer Orofficer: Chief Executive Officer | Option | 140,008 | $3.04 |
| Aug 27, 2026 | Offer Orofficer: Chief Executive Officer | Sell | 39,000 | $9.00 |
| Aug 27, 2026 | Offer Orofficer: Chief Executive Officer | Option | 164,817 | $2.71 |
| Aug 17, 2026 | Offer Orofficer: Chief Executive Officer | Option | 75,000 | $0.40 |
| Aug 17, 2026 | Offer Orofficer: Chief Executive Officer | Sell | 75,000 | $8.85 |
| Aug 17, 2026 | Offer Orofficer: Chief Executive Officer | Sell | 40,000 | $8.90 |
| Aug 17, 2026 | Offer Orofficer: Chief Executive Officer | Option | 228,500 | $3.04 |
| Aug 17, 2026 | Offer Orofficer: Chief Executive Officer | Sell | 228,500 | $8.82 |
| Aug 17, 2026 | Offer Orofficer: Chief Executive Officer | Option | 200,000 | $0.40 |
| Aug 17, 2026 | Offer Orofficer: Chief Executive Officer | Sell | 200,000 | $8.79 |
Source: SMWB SEC Form 4 filings, latest Aug 27, 2026. For informational purposes only — not investment advice.
See the full SMWB insider & 13F page →Similarweb Ltd. company profile
Overview
Similarweb Ltd. (NYSE:SMWB) is an Israeli-based digital intelligence platform company founded in 2009 and headquartered in Tel Aviv. The company went public in May 2021, providing digital market intelligence and competitive analysis tools to businesses worldwide. Similarweb has evolved from a startup focused on website analytics into a comprehensive digital intelligence platform serving over 5,500 customers globally, including major enterprises, marketing agencies, and investment firms.
Business
Similarweb operates in the digital intelligence and market research industry, providing data-driven insights about online consumer behavior, website performance, and digital marketing strategies. The company's core platform collects and analyzes vast amounts of digital data from websites, mobile applications, and online advertising to help businesses understand market trends, competitive landscapes, and consumer preferences. The company's primary offering is the Similarweb Intelligence Platform, which aggregates data from multiple sources including web crawling, partnerships with internet service providers, browser extensions, and mobile app usage data. This platform transforms raw digital data into actionable business intelligence through sophisticated algorithms and machine learning models. Similarweb's business is organized around several key solution areas: 1. Digital Research Intelligence (approximately 40-45% of revenue): Enables strategy teams, business intelligence professionals, and market researchers to benchmark performance against competitors, analyze market trends, and conduct company research. This includes website traffic analysis, audience demographics, and market share insights. 2. Digital Marketing Solutions (approximately 25-30% of revenue): Helps marketing professionals understand competitor acquisition strategies across various channels including search engine optimization (SEO), pay-per-click advertising, affiliate marketing, and content marketing. These tools reveal which marketing tactics are driving traffic and conversions for competitors. 3. Shopper Intelligence (approximately 15-20% of revenue): Provides e-commerce businesses with insights into customer digital journeys, consumer demand patterns, and conversion optimization opportunities. This helps retailers understand how consumers discover, research, and purchase products online. 4. Sales Intelligence (approximately 10-15% of revenue): Offers sales teams digital insights and buying signals about prospective customers, helping identify leads and understand target companies' online behavior and technology usage. 5. Investor Intelligence (small but growing segment): Provides investment professionals with digital performance metrics to evaluate companies, sectors, and market opportunities for due diligence and investment decision-making.
Revenue model
Similarweb operates on a Software-as-a-Service (SaaS) subscription model, generating revenue primarily through annual and multi-year contracts. The company charges customers based on the breadth of data access, number of users, and specific solution modules they require. As of 2024, approximately 49% of the company's Annual Recurring Revenue (ARR) is secured under multi-year contracts, providing revenue visibility and stability. The company's revenue model is tiered based on customer size and needs. Smaller businesses may pay tens of thousands of dollars annually for basic digital intelligence access, while enterprise customers can pay hundreds of thousands or even millions of dollars for comprehensive, multi-solution packages. The company has successfully grown its average revenue per customer from $52,000 in 2022 to $376,000 in 2024, demonstrating strong upselling capabilities. Primary revenue drivers include subscription renewals, customer expansion through additional product modules, and new customer acquisition. The company serves diverse industries including retail, consumer packaged goods, travel, financial services, B2B software, and logistics companies, as well as consultancies, marketing agencies, and institutional investors. Several factors influence Similarweb's profitability margins. Positive margin drivers include the scalable nature of data collection and processing infrastructure, increasing automation in data analysis, and the ability to serve multiple customers with the same underlying data sets. The company's gross margins have improved from around 75% to over 80% as the business has matured. Margin pressures come from significant investments in data collection infrastructure, the need for continuous technology upgrades to handle growing data volumes, competitive pricing pressure in the market intelligence space, and substantial sales and marketing expenses required to acquire enterprise customers. Foreign exchange fluctuations also impact margins given the company's global operations and Israeli headquarters. Additionally, the emergence of AI and large language models has created both opportunities and challenges, requiring increased R&D investment to stay competitive while potentially opening new high-value data licensing revenue streams.
Competitive moat
Similarweb's competitive moat is moderately strong but faces emerging challenges. The company's primary defensive advantage lies in its proprietary data collection network and historical data archive spanning over a decade. This data moat is built through multiple collection methods including partnerships with internet service providers, browser extensions, mobile app integrations, and web crawling technologies that would be difficult and expensive for competitors to replicate at scale. The company benefits from network effects and switching costs. As more users engage with Similarweb's platform, the data becomes more comprehensive and valuable. Enterprise customers who integrate Similarweb's insights into their strategic planning and operational processes face significant switching costs, including retraining teams, rebuilding dashboards, and losing historical trend analysis capabilities. Brand recognition and customer relationships provide additional defensive positioning. Similarweb has established itself as a trusted source of digital intelligence among major enterprises, marketing agencies, and investment firms. The company's partnerships with financial data providers like S&P Global and Bloomberg further strengthen its market position. However, the moat faces several potential disruption threats. Large technology companies like Google, Amazon, and Microsoft possess superior data collection capabilities and could potentially enter this market with competing offerings. The rise of artificial intelligence and machine learning tools may democratize data analysis capabilities, reducing the value of Similarweb's analytical insights. Additionally, privacy regulations and changes in data collection practices (such as the deprecation of third-party cookies) could impact the company's data gathering methods. Competition comes from multiple directions: established players like Nielsen and Comscore in traditional market research, specialized competitors like SEMrush in digital marketing intelligence, and emerging AI-powered analytics platforms. The company's moat strength ultimately depends on its ability to continuously innovate its data collection methods and analytical capabilities while maintaining customer relationships in an evolving digital landscape.
Risks & safety
Overall Assessment: Moderate financial safety with improving cash generation but elevated debt levels. • Cash and Liquidity: $63.9 million in cash and short-term investments as of Q4 2024, down from $77.8 million in 2022. Positive free cash flow of $27.4 million for full year 2024, representing significant improvement from negative $77.2 million in 2022. • Debt and Solvency: Debt-to-equity ratio of 1.44, indicating moderate leverage. Current ratio of 0.80 suggests potential short-term liquidity pressure, though this is partially offset by the recurring nature of SaaS revenue. • Profitability Trends: Achieved first full year of non-GAAP operating profit in 2024 with $0.9 million EBITDA, marking significant improvement from -$77.3 million EBITDA in 2022. Net loss narrowed to $11.5 million in 2024 from $83.7 million in 2022. • Valuation Metrics: Trading at 42.3x price-to-book ratio, indicating high valuation relative to tangible assets. EV/EBITDA multiple is elevated due to minimal EBITDA generation. • Other Considerations: Strong revenue growth trajectory (15% in 2024), improving unit economics with 101% net revenue retention, and increasing proportion of multi-year contracts provide revenue stability. However, the company remains in early profitability stages with ongoing investment requirements.
Recent development
Over the past few years, Similarweb has undergone significant strategic evolution focused on achieving profitability while positioning for AI-driven growth opportunities. The company implemented operational efficiency measures including a 10% workforce reduction in 2022 and a 6% reduction in 2023, successfully transitioning from substantial losses to achieving its first full year of non-GAAP operating profit in 2024. Product innovation has centered around AI integration and platform enhancement. The company launched SimilarAsk, an AI-powered digital intelligence system, and introduced SAM (Sales AI Assistant) to help sales teams identify prospects. Most significantly, Similarweb has identified four key AI monetization opportunities: embedding AI solutions into their platform, helping brands navigate AI-driven consumer behavior changes, providing fresh data for large language model training, and streamlining internal processes. Strategic acquisitions have expanded capabilities. The company acquired 42matters to enhance app intelligence offerings and Admatic to strengthen digital advertising intelligence. These acquisitions support the company's evolution from a web analytics provider to a comprehensive digital intelligence platform. Go-to-market strategy has been restructured with the hiring of Susan Dunn as Chief Revenue Officer and the implementation of centralized customer success efforts. The company has successfully grown its base of high-value customers, increasing $100,000+ ARR customers to 405 while growing average revenue per customer to $376,000. Data partnerships and enterprise relationships have become increasingly important, with significant deals signed with S&P Global and Bloomberg. The company has also begun monetizing its unique data assets by providing datasets for LLM training, starting with six-figure deals that have expansion potential. Looking ahead to 2025, Similarweb plans to increase investments in R&D and go-to-market capabilities, expecting short-term margin pressure in exchange for accelerated growth and stronger competitive positioning in the AI-driven digital intelligence market.
SMWB company profile · for informational purposes only — not investment advice.
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