ROKU
Roku, Inc.
NASDAQ · USCommunication ServicesEntertainment
$144.62+0.13%
Price as of Jul 20, 2026
ROKU ownership
Roku, Inc. ownership & insider activity
Latest available institutional positioning and SEC Form 4 insider transactions, coalesced at the company entity level when listings share coverage.
Insider Activity
Sentiment
0/100
Buys (3m)
0
Sells (3m)
55
Net (3m)
-$53.8M
Insider trades by month Buys Sells
Mar
Apr
May
Jun
Jul
Context3-month price +21.6%Institutions accumulating (13F)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jul 16, 2026 | Jedda Danofficer: CFO & COO | Sell | 7,000 | $141.90 |
| Jul 7, 2026 | Collier Charlesofficer: President, Roku Media | Option | 10,269 | $49.59 |
| Jul 7, 2026 | Collier Charlesofficer: President, Roku Media | Sell | 9,043 | $142.45 |
| Jul 7, 2026 | Collier Charlesofficer: President, Roku Media | Sell | 1,226 | $142.96 |
| Jul 2, 2026 | HUNT NEIL Ddirector | Option | 4,000 | $8.82 |
| Jul 2, 2026 | Banks Matthew C.officer: VP, CAO | Sell | 554 | $138.88 |
| Jul 2, 2026 | HUNT NEIL Ddirector | Sell | 462 | $141.30 |
| Jul 2, 2026 | HUNT NEIL Ddirector | Sell | 1,380 | $140.54 |
| Jul 2, 2026 | HUNT NEIL Ddirector | Sell | 158 | $139.75 |
| Jun 16, 2026 | Jedda Danofficer: CFO & COO | Sell | 7,000 | $143.87 |
| Jun 12, 2026 | Fyfield Maidirector | Grant | 1,745 | $119.64 |
| Jun 12, 2026 | Blackburn Jeffrey Mdirector | Grant | 1,027 | — |
| Jun 12, 2026 | Wood Anthony J.director, 10 percent owner, officer: CEO and Chairman BOD | Sell | 25,000 | $130.00 |
| Jun 12, 2026 | Rothrock Ray A.director | Grant | 1,027 | — |
| Jun 12, 2026 | LUNA GINAdirector | Grant | 1,745 | $119.64 |
| Jun 12, 2026 | HUNT NEIL Ddirector | Option | 1,847 | — |
| Jun 12, 2026 | HODRICK LAURIE SIMONdirector | Grant | 1,027 | — |
| Jun 12, 2026 | Hastings Jeffdirector | Grant | 1,027 | — |
| Jun 12, 2026 | HUNT NEIL Ddirector | Grant | 1,027 | — |
| Jun 12, 2026 | Blackburn Jeffrey Mdirector | Grant | 1,745 | $119.64 |
| Jun 12, 2026 | HODRICK LAURIE SIMONdirector | Grant | 1,745 | $119.64 |
| Jun 12, 2026 | Fyfield Maidirector | Sell | 832 | $119.64 |
| Jun 12, 2026 | Fyfield Maidirector | Option | 1,847 | — |
| Jun 12, 2026 | Rothrock Ray A.director | Option | 1,847 | — |
| Jun 12, 2026 | Blackburn Jeffrey Mdirector | Option | 1,847 | — |
| Jun 12, 2026 | HUNT NEIL Ddirector | Grant | 1,745 | $119.64 |
| Jun 12, 2026 | Rothrock Ray A.director | Grant | 1,745 | $119.64 |
| Jun 12, 2026 | Fyfield Maidirector | Grant | 1,027 | — |
| Jun 12, 2026 | HODRICK LAURIE SIMONdirector | Option | 1,847 | — |
| Jun 12, 2026 | Hastings Jeffdirector | Option | 1,847 | — |
Source: ROKU SEC Form 4 filings, latest Jul 16, 2026. For informational purposes only — not investment advice.
Institutional activity (13F)
How institutions changed their ROKU positions over the last 6 months (SEC Form 13F).
Increased
515
New positions
263
Reduced
423
Sold out
186
Largest moves
| Institution | Action | Shares | Filed |
|---|---|---|---|
| FMR LLC | Increased | 17.0M | May 15, 2026 |
| FMR LLC | Reduced | 13.7M | Feb 17, 2026 |
| VANGUARD GROUP INC | Reduced | 13.0M | Jan 29, 2026 |
| BLACKROCK, INC. | Increased | 7.4M | May 13, 2026 |
| BLACKROCK, INC. | Increased | 6.9M | Feb 12, 2026 |
| VANGUARD PORTFOLIO MANAGEMENT LLC | New Position | 6.5M | May 8, 2026 |
| ARK INVESTMENT MANAGEMENT LLC | Reduced | 5.9M | Feb 11, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | New Position | 5.9M | May 15, 2026 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | 3.8M | May 15, 2026 |
| ARK INVESTMENT MANAGEMENT LLC | Reduced | 3.8M | May 12, 2026 |
| SUMITOMO MITSUI TRUST HOLDINGS, INC. | Reduced | 3.0M | Jan 23, 2026 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Increased | 3.0M | Feb 17, 2026 |
| NIKKO ASSET MANAGEMENT AMERICAS, INC. | Reduced | 2.9M | Feb 11, 2026 |
| JANE STREET GROUP, LLC | Reduced | 2.9M | May 12, 2026 |
| AQR CAPITAL MANAGEMENT LLC | Increased | 2.9M | Feb 17, 2026 |
Source: SEC Form 13F filings. For informational purposes only — not investment advice.