Sturm, Ruger & Company, Inc.
- Open
- 38.74
- Day high
- 38.99
- Day low
- 37.77
- Prev close
- 38.82
- Volume
- 84K
- Mkt cap
- $603M
- P/E (TTM)
- —
- EPS (TTM)
- —
- P/B
- 2.1
- P/S
- 1.1
- Yield
- 1.03%
- Per share
- $0.39
- ▲Insiders net buying $289K over the last 3 months (3 open-market buys, 0 sales)
- ◆Cluster buying — multiple insiders bought within days
- 🏛Institutions reducing (13F)
Sturm, Ruger & Company, Inc. (RGR) is a Industrials company listed on NYSE. The stock is up 9% over the past year. Over the trailing 3 months, insiders filed 3 open-market buys and 0 sales (SEC Form 4).
Sturm, Ruger & Company, Inc. (RGR) financials & analyst ratings
Fundamentals (TTM)
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
RGR earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| May 6, 2026 | $0.34 | $0.27 | -20.6% | $141M | +3.0% |
| Nov 5, 2025 | $0.32 | $0.10 | -68.3% | $127M | -9.0% |
| Jul 30, 2025 | $0.38 | $0.41 | +7.9% | $132M | +3.0% |
| Apr 30, 2025 | $0.65 | $0.46 | -29.2% | $136M | -8.3% |
| Feb 19, 2025 | $0.62 | $0.62 | +0.0% | $146M | +5.8% |
| Oct 30, 2024 | $0.56 | $0.28 | -50.0% | $122M | -11.2% |
| Jul 31, 2024 | $0.76 | $0.47 | -38.2% | $131M | -5.0% |
| Feb 21, 2024 | $0.67 | $0.58 | -13.4% | $131M | -2.3% |
| Nov 1, 2023 | $0.88 | $0.42 | -52.3% | $121M | -12.0% |
| Aug 2, 2023 | $0.80 | $0.91 | +13.7% | $143M | +3.5% |
| May 3, 2023 | $0.97 | $0.81 | -16.5% | $149M | +13.5% |
| Feb 22, 2023 | $0.98 | $1.06 | +8.2% | $149M | +10.6% |
RGR insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| May 29, 2026 | WIDMAN PHILLIPdirector | Grant | 1,641 | — |
| May 29, 2026 | ROSENTHAL AMIRdirector | Grant | 1,778 | — |
| May 29, 2026 | Wolfe Lorin Cassidydirector | Grant | 1,778 | — |
| May 29, 2026 | Pettet Bruce T.director | Grant | 1,778 | — |
| May 29, 2026 | WIDMAN PHILLIPdirector | Grant | 1,778 | — |
| May 29, 2026 | Timm Stephen J.director | Grant | 1,504 | — |
| May 29, 2026 | ROSENTHAL AMIRdirector | Grant | 1,351 | — |
| May 29, 2026 | Timm Stephen J.director | Grant | 1,778 | — |
| May 29, 2026 | OConnor Terrence Gregorydirector | Grant | 1,185 | — |
| May 29, 2026 | Cosentino John A Jrdirector | Grant | 1,778 | — |
| May 29, 2026 | Pettet Bruce T.director | Grant | 1,185 | — |
| May 29, 2026 | Rivers Aaron Roszelldirector | Grant | 1,778 | — |
| May 29, 2026 | Wolfe Lorin Cassidydirector | Grant | 1,504 | — |
| May 29, 2026 | Rivers Aaron Roszelldirector | Grant | 1,504 | — |
| May 29, 2026 | OConnor Terrence Gregorydirector | Grant | 1,778 | — |
Source: RGR SEC Form 4 filings, latest May 29, 2026. For informational purposes only — not investment advice.
See the full RGR insider & 13F page →Sturm, Ruger & Company, Inc. company profile
Overview
Sturm, Ruger & Company, Inc. (NYSE:RGR) is a leading American firearms manufacturer founded in 1949 and headquartered in Southport, Connecticut. The company has established itself as one of the most recognizable names in the American firearms industry over its 75-year history, designing and manufacturing a comprehensive range of firearms under the iconic Ruger brand name. The company went public in 1973 and operates through two primary business segments: firearms manufacturing and steel castings production. Ruger has built a reputation for producing reliable, innovative firearms for both civilian sporting markets and law enforcement agencies, while maintaining a debt-free balance sheet and returning substantial capital to shareholders.
Business
Sturm, Ruger operates primarily in the civilian firearms manufacturing industry, which serves the sporting goods market including hunting, target shooting, and personal protection. The company designs, manufactures, and sells firearms under the Ruger brand name and recently acquired Marlin lever-action rifle trademark and manufacturing capabilities. The company operates through two distinct business segments. The Firearms segment represents the vast majority of revenue (approximately 95% based on recent financial data) and includes a comprehensive product portfolio: single-shot rifles, autoloading rifles, bolt-action rifles, sporting rifles, rimfire and centerfire autoloading pistols, single-action and double-action revolvers, and firearms accessories. Key product lines include the popular 10/22 rimfire rifle (a staple in American shooting sports), the American rifle series for hunting, the LCP (Lightweight Compact Pistol) series for concealed carry, and the recently launched RXM pistol developed in collaboration with Magpul Industries. The company also manufactures Marlin lever-action rifles, which are traditional American-style rifles popular among hunters and collectors. The Castings segment represents approximately 5% of revenue and manufactures steel investment castings and metal injection molding (MIM) parts for both internal use in firearm production and external customers in various industries. This segment provides manufacturing capabilities that support the company's vertical integration strategy while generating additional revenue from third-party customers. The firearms industry serves multiple customer segments including recreational shooters, hunters, competitive shooters, collectors, and individuals seeking personal protection firearms. Products range from entry-level rimfire rifles costing a few hundred dollars to premium hunting rifles and collectible firearms that can cost several thousand dollars.
Revenue model
Ruger generates revenue primarily through direct product sales of firearms and casting products. The company sells its firearms through a network of independent wholesale distributors who then supply retailers across the United States. This distribution model allows Ruger to maintain relationships with thousands of gun stores, sporting goods retailers, and big-box stores without requiring a massive direct sales force. The company also exports firearms internationally through commercial distributors and directly to foreign law enforcement agencies and governments. The business model benefits from several key factors. New product innovation drives premium pricing and market share gains, with new products consistently representing 25-35% of annual firearm sales. The company's diverse product portfolio spanning different price points ($300-$3,000+) helps maintain sales across various economic conditions. Brand recognition and reputation for reliability allow Ruger to command pricing premiums over lesser-known competitors. Several factors influence the company's profitability margins. Commodity costs for steel, aluminum, and wood directly impact manufacturing costs, with inflationary periods pressuring gross margins. Production volume significantly affects profitability due to high fixed manufacturing costs - higher production volumes improve margin leverage while lower volumes create margin pressure. Product mix also matters considerably, as higher-priced rifles and specialty firearms generate better margins than entry-level pistols. Market demand cycles driven by political events, hunting seasons, and economic conditions create volatility in sales volumes. The company has demonstrated ability to maintain profitability during market downturns through disciplined cost management and avoiding aggressive promotional pricing that would erode margins. Regulatory environment represents both opportunity and risk - political uncertainty often drives increased firearm purchases, while potential regulatory changes could restrict certain product categories or sales channels. The company's focus on sporting and hunting firearms rather than tactical/military-style products helps mitigate some regulatory risks.
Competitive moat
Ruger's competitive moat is moderate but not exceptionally strong, relying primarily on brand recognition, manufacturing expertise, and distribution relationships rather than insurmountable barriers to entry. The Ruger brand carries significant recognition and trust among American firearm owners, built over 75 years of consistent quality and reliability. This brand equity allows the company to command premium pricing and maintains customer loyalty in a market where reputation for reliability is paramount. The company's manufacturing capabilities and vertical integration provide some competitive advantages. Ruger produces many components in-house, including through its castings division, which provides cost control and quality assurance. The company's manufacturing expertise, particularly in investment casting and precision machining, creates operational efficiencies that smaller competitors cannot easily replicate. Distribution relationships with thousands of dealers nationwide represent another moat element. These relationships, built over decades, provide market access that new entrants would find difficult to replicate quickly. However, this moat is not exclusive, as other established manufacturers maintain similar distribution networks. The competitive threats are significant. Large competitors like Smith & Wesson, Remington (now owned by RemArms), and Sig Sauer have comparable manufacturing capabilities, brand recognition, and distribution access. Import competition from countries with lower labor costs can pressure pricing on certain product categories. Regulatory risks could potentially restrict entire product categories or create costly compliance requirements. The firearms industry also faces technological disruption risks from 3D printing and advanced manufacturing techniques that could lower barriers to entry for new competitors. Additionally, the industry's dependence on political and social factors creates inherent volatility that affects all participants. Overall, Ruger's moat provides some competitive protection but is not exceptionally wide or deep compared to companies in other industries with stronger network effects, switching costs, or regulatory barriers.
Risks & safety
Ruger demonstrates a strong margin of safety from a financial stability perspective, though valuation metrics suggest limited upside at current prices. Financial Strength: • Zero debt with $108 million cash and short-term investments (as of Q1 2025) • Strong balance sheet with $321 million stockholders' equity • Positive free cash flow generation ($35 million in 2024) • No solvency risk given debt-free structure and cash position Valuation Metrics: • P/E ratio of 21.1x (Q1 2025) appears reasonable but not compelling • EV/EBITDA of 19.3x suggests premium valuation • Price-to-book ratio of 2.0x indicates market premium to tangible assets • Graham number of $14.26 vs. current price of $40.66 suggests overvaluation by traditional value metrics Other Considerations: • Cyclical industry with demand volatility creates earnings uncertainty • Strong capital allocation history with consistent dividend payments and share repurchases • Market leadership position provides some downside protection • Political/regulatory risks could impact future cash flows
Recent development
Over the past few years, Ruger has executed several strategic initiatives focused on product innovation, operational efficiency, and market expansion. The company celebrated its 75th anniversary in 2024, using this milestone to launch commemorative products and reinforce its brand heritage. Product Innovation has been a central focus, with new products consistently representing 25-35% of annual sales. Key launches include the RXM 9mm pistol developed in collaboration with Magpul Industries, which generated significant market excitement and pre-orders from major retailers. The company introduced the American Rifle Generation 2 family, updating its popular hunting rifle platform with enhanced features. The acquisition and relaunch of Marlin lever-action rifles (Models 1894, 1895, and 336) has been particularly successful, with these higher-priced products improving average selling prices and generating strong demand from collectors and hunters. Operational improvements included implementing workforce reductions during market downturns to maintain profitability, while simultaneously increasing capital expenditures (expected to exceed $30 million in 2025) to expand production capabilities and support faster new product introductions. The company has focused on creating versatile product platforms that can be extended into multiple variants, such as plans to expand the RXM pistol into different frame sizes and configurations. Leadership transition occurred in early 2025, with Todd Seyfert becoming President and CEO, succeeding Chris Killoy who led the company for 20 years. This transition represents a strategic shift toward more aggressive new product development and market expansion. The company has maintained its disciplined pricing strategy, avoiding the promotional discounting that many competitors have pursued during market downturns, instead focusing on innovation and brand strength to maintain margins. Strategic partnerships, such as collaborations with Magpul Industries and Dead Air Silencers, have enabled Ruger to access new customer segments and leverage complementary brand strengths.
RGR company profile · for informational purposes only — not investment advice.
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