PSQ Holdings, Inc.
- Open
- 3.69
- Day high
- 3.87
- Day low
- 3.63
- Prev close
- 3.64
- Volume
- 74K
- Mkt cap
- $188M
- P/E (TTM)
- —
- EPS (TTM)
- —
- P/B
- 22.5
- P/S
- 7.0
- Yield
- —
- Per share
- —
- ▼Insiders net selling -$25K over the last 3 months (1 open-market buy, 9 sales)
- 🏛Institutions reducing (13F)
PSQ Holdings, Inc. (PSQH) is a Technology company listed on NYSE. The stock is down 90% over the past year. Over the trailing 3 months, insiders filed 1 open-market buy and 9 sales (SEC Form 4).
PSQ Holdings, Inc. (PSQH) financials & analyst ratings
Fundamentals (TTM)
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
PSQH earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| May 7, 2026 | $-0.17 | $-0.12 | +29.4% | $8M | +13.4% |
| Nov 6, 2025 | $-0.16 | $-0.22 | -37.5% | $4M | +14.2% |
| Aug 12, 2025 | $-0.27 | $-0.18 | +33.3% | $7M | -38.1% |
| May 8, 2025 | $-0.30 | $-0.24 | +20.0% | $7M | -25.9% |
| Mar 13, 2025 | $-0.34 | $-0.40 | -17.6% | $7M | -3.5% |
| Aug 14, 2024 | $-0.30 | $-0.28 | +6.7% | $6M | -8.2% |
| May 15, 2024 | $-0.39 | $-0.37 | +5.1% | $3M | +2.1% |
| Mar 14, 2024 | $-0.47 | $-0.40 | +14.9% | $3M | +9.9% |
| Nov 14, 2023 | — | $-0.49 | — | $2M | — |
| Dec 7, 2021 | — | $0.22 | — | — | — |
| Aug 12, 2021 | — | $-0.05 | — | — | — |
PSQH insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jul 10, 2026 | Long Caitlindirector | Grant | 125,000 | — |
| Jul 10, 2026 | Trump Donald J. JRdirector | Grant | 125,000 | — |
| Jul 10, 2026 | Langston Williedirector | Grant | 125,000 | — |
| Jul 10, 2026 | Rinn Jamesdirector, officer: Chief Financial Officer | Grant | 125,000 | — |
| Jul 10, 2026 | Masters Blakedirector | Grant | 258,929 | — |
| Jul 10, 2026 | Pilot Davis IIIdirector | Grant | 125,000 | — |
| Jun 9, 2026 | Langston Williedirector | Buy | 50,000 | $0.50 |
| May 15, 2026 | Rinn Jamesdirector, officer: Chief Financial Officer | Sell | 8,442 | $0.66 |
| May 15, 2026 | Rinn Jamesdirector, officer: Chief Financial Officer | Option | 83,333 | — |
| May 15, 2026 | Pena Michaelofficer: Chief Financial Officer | Sell | 4,590 | $0.59 |
| May 15, 2026 | Pena Michaelofficer: Chief Financial Officer | Sell | 3,041 | $0.61 |
| May 15, 2026 | Pena Michaelofficer: Chief Financial Officer | Sell | 3,051 | $0.66 |
| May 15, 2026 | Wunderlich Dustydirector, officer: Chief Strategy Officer | Sell | 17,517 | $0.59 |
| May 15, 2026 | Wunderlich Dustydirector, officer: Chief Strategy Officer | Sell | 11,606 | $0.61 |
| May 15, 2026 | Wunderlich Dustydirector, officer: Chief Strategy Officer | Sell | 11,645 | $0.66 |
Source: PSQH SEC Form 4 filings, latest Jul 10, 2026. For informational purposes only — not investment advice.
See the full PSQH insider & 13F page →PSQ Holdings, Inc. company profile
Overview
PSQ Holdings, Inc. (NASDAQ:PSQH) is a technology company founded in 2021 that operates a values-based commerce ecosystem connecting American consumers with businesses that share their values. The company went public in July 2021 and is headquartered in West Palm Beach, Florida. What began as a startup in a one-room garage with seven employees has evolved into a multi-faceted platform serving over 1.6 million consumer members and more than 70,000 businesses across various industries. The company has grown from generating $7,000 in revenue in 2021 to over $23 million in 2024, representing explosive growth as it builds what management describes as an "uncancelable" commerce infrastructure.
Business
PSQ Holdings operates in the intersection of e-commerce, financial technology, and consumer brands, serving customers who prioritize supporting businesses aligned with their values, particularly conservative and patriotic principles. The company's business model centers around three main segments that work synergistically to create a comprehensive commerce ecosystem. The Marketplace segment functions as an e-commerce platform similar to Amazon but specifically curated for values-driven consumers and businesses. This platform connects consumers with over 70,000 businesses across various industries, with a particular focus on American-made products and companies that may face challenges on traditional platforms due to their industry or values. The marketplace generates revenue through merchant fees, advertising, and affiliate commissions. This segment represents the smallest portion of current revenue but serves as the foundation for customer acquisition and data collection. The FinTech segment provides financial services including buy-now-pay-later (BNPL) credit solutions and payment processing services. The company acquired Credova in March 2024, a specialized BNPL platform focused on outdoor and shooting sports industries. PSQ has developed what it calls a "cancel-proof" payment stack, offering payment processing services to merchants who may face difficulties with traditional payment processors due to their industry classification. This segment has grown to represent approximately 44% of total revenue, generating over $10 million in 2024, with signed contracts potentially resulting in over $1 billion in annualized gross merchandise value (GMV). The Brands segment develops and sells private-label consumer products, primarily through the EveryLife brand, which offers baby care products including diapers and wipes marketed to pro-life families. This segment operates on a subscription model with 68% of revenue coming from recurring subscribers, and has achieved 276% year-over-year growth. The EveryLife brand represents approximately 44% of total company revenue and has achieved positive EBITDA, making it the most profitable segment. The company leverages data from its marketplace to identify product opportunities and customer needs.
Revenue model
PSQ Holdings generates revenue through multiple complementary business models across its three segments. The FinTech division earns money through transaction fees on payment processing services, interest and fees on buy-now-pay-later credit products, and merchant services fees. The company charges merchants for payment processing while offering "cancel-proof" services, meaning they won't terminate merchant accounts due to political or values-based pressure. This segment benefits from high transaction volumes and recurring merchant relationships. The Marketplace segment generates revenue through merchant listing fees, advertising fees from businesses wanting increased visibility, affiliate commissions on sales, and transaction fees. The company has shifted toward a cost-per-mille (CPM) advertising model and affiliate fee-based approach to monetize its platform more effectively. The marketplace serves as a customer acquisition channel for the other segments while building valuable consumer and merchant data. The Brands segment operates on a traditional product sales model, selling EveryLife baby care products directly to consumers through both one-time purchases and subscription services. With 76% repeat customer rates and 68% of revenue from subscriptions, this segment provides predictable recurring revenue. The company benefits from higher margins on private-label products and strong customer loyalty within its target demographic. Several factors influence the company's margins and profitability. Positive factors include the growing demand for values-based commerce alternatives, increasing regulatory pressure on traditional payment processors that drives merchants to PSQ's services, economies of scale as the platform grows, and cross-selling opportunities between segments. The company's focus on American-made products aligns with broader economic nationalism trends. Negative factors include intense competition from established e-commerce and fintech players, regulatory risks in the financial services sector, customer acquisition costs in a crowded digital marketplace, and the need for continued investment in technology infrastructure. The company's focus on politically sensitive industries also creates both opportunities and risks depending on the regulatory environment.
Competitive moat
PSQ Holdings' competitive moat is relatively narrow but defensible within its specific niche. The company's primary moat stems from its values-based positioning and willingness to serve merchants and consumers that mainstream platforms may avoid or "cancel." This creates a loyal customer base of both merchants and consumers who have limited alternatives, particularly in industries like firearms, outdoor sports, and politically conservative businesses. The company's integrated ecosystem approach provides some competitive advantages, as customers can shop, finance purchases, and process payments all within PSQ's platform. This creates switching costs and network effects, though these are still developing given the company's relatively small scale. The acquisition of Credova brought specialized expertise in serving the outdoor and shooting sports industries, sectors that face challenges with traditional financial services. However, the moat faces significant challenges. Large competitors like Amazon, PayPal, and traditional payment processors have vastly superior resources, technology, and scale. If mainstream platforms change their policies or if the political climate shifts, PSQ could lose its differentiation advantage. The company's small scale compared to established players limits its ability to offer competitive pricing or comprehensive services. Additionally, the niche focus on values-based commerce, while creating loyalty, also limits the total addressable market compared to mainstream platforms. The strength of PSQ's moat ultimately depends on continued polarization in American commerce and sustained demand for alternative platforms. While the company has carved out a defensible position within its niche, it remains vulnerable to competitive pressure from larger players and changes in the broader political and regulatory environment.
Risks & safety
PSQ Holdings presents a mixed margin of safety profile with significant cash resources but ongoing operational challenges. **Liquidity and Solvency:** - Strong cash position: $28.0 million in cash and short-term investments as of Q1 2025 - Current ratio of 4.5x indicates strong short-term liquidity - Debt-to-equity ratio of 0.15 shows minimal debt burden - However, negative operating cash flow of -$6.4 million in Q1 2025 and -$34.1 million for full year 2024 **Profitability and Cash Burn:** - Company remains unprofitable with -$4.4 million net loss in Q1 2025 - Negative EBITDA of -$4.1 million in Q1 2025, though improving from -$52.1 million in 2024 - Free cash flow negative at -$6.4 million in Q1 2025 - At current burn rate, cash runway appears adequate for 12-18 months **Valuation Metrics:** - Trading at negative P/E ratios due to losses - Price-to-book ratio of 3.8x suggests moderate valuation relative to book value - EV/EBITDA negative due to negative EBITDA - Revenue growth of 95% year-over-year provides some justification for current valuation **Other Considerations:** - Small market cap of ~$114 million creates liquidity risks - High revenue growth rate of 95% year-over-year demonstrates business momentum - Management targeting cash flow positivity by year-end 2025
Recent development
Over the past few years, PSQ Holdings has undergone significant strategic evolution from a simple marketplace concept to an integrated commerce ecosystem. The most transformative development was the acquisition of Credova in March 2024, which immediately added $10.1 million in FinTech revenue and brought specialized buy-now-pay-later expertise in outdoor and shooting sports industries. This acquisition shifted the company's revenue mix dramatically, with FinTech becoming nearly half of total revenue. The company has developed what it calls a "cancel-proof" payment stack, positioning itself as an alternative to traditional payment processors that may terminate merchant accounts due to political or industry-related pressure. This strategic pivot has attracted significant merchant interest, with PSQ securing contracts representing over $1 billion in potential annualized GMV and currently holding $2.5 billion in signed payment processing agreements. In the Brands segment, EveryLife has evolved from a startup concept to a profitable business unit, achieving its first month of positive EBITDA in 2024 and growing 276% year-over-year. The brand has expanded beyond basic baby care products and is planning to launch feminine care products and home essentials, informed by customer data from the marketplace platform. The company has also implemented significant operational improvements, including a 35% workforce reduction that is expected to save $11 million annually, while simultaneously improving gross margins from 33% in 2023 to 61% in 2024. Management has introduced AI-driven underwriting for credit products and is developing a "Credit 2.0" initiative to reduce cost of capital by approximately 50%. Looking ahead, PSQ is focusing on cross-platform synergies, with plans to better integrate its marketplace merchants with payment processing services and leverage customer data across all segments. The company is also exploring cryptocurrency payment options and positioning itself to benefit from trends toward economic nationalism and "Made in America" product preferences.
PSQH company profile · for informational purposes only — not investment advice.
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