PINS Stock: Insider Activity, Filings & Research
Pinterest, Inc. (PINS) — Drillr’s hub for PINS insider activity, SEC filings, earnings signals and AI research. Over the trailing 3 months, PINS insiders filed 0 open-market buys and 6 sales (SEC Form 4).
PINS insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 2, 2026 | Walcott Wanjiku Juanitaofficer: Chief Legal & Bus Affairs Ofc. | Sell | 27,337 | $20.46 |
| May 27, 2026 | Rajaram Gokuldirector | Sell | 1,050 | $20.00 |
| May 27, 2026 | KILGORE LESLIE Jdirector | Grant | 13,996 | $19.29 |
| May 27, 2026 | Rajaram Gokuldirector | Grant | 13,996 | $19.29 |
| May 27, 2026 | Bergh Charles Vdirector | Grant | 13,996 | $19.29 |
| May 27, 2026 | Silbermann Benjamindirector, 10 percent owner: | Grant | 13,996 | $19.29 |
| May 27, 2026 | Reynolds Fredricdirector | Grant | 13,996 | $19.29 |
| May 27, 2026 | Wishom Andrea Mdirector | Grant | 13,996 | $19.29 |
| May 27, 2026 | Schenkel Scott F.director | Grant | 13,996 | $19.29 |
| May 27, 2026 | Coleman Salaamdirector | Grant | 13,996 | $19.29 |
| May 27, 2026 | Steelman Keciadirector | Grant | 13,996 | $19.29 |
| May 27, 2026 | Steinberg Marcdirector | Grant | 13,996 | $19.29 |
| May 27, 2026 | Reuter Emilydirector | Grant | 13,996 | $19.29 |
| May 22, 2026 | Silbermann Benjamindirector, 10 percent owner: | Sell | 8,414 | $18.84 |
| May 21, 2026 | Madrigal Matthewofficer: Chief Technology Officer | Tax | 27,342 | $18.81 |
Source: PINS SEC Form 4 filings, latest Jun 2, 2026. For informational purposes only — not investment advice.
Pinterest, Inc. company profile
Overview
Pinterest, Inc. (NYSE:PINS) is a visual discovery and social media platform founded in 2010 by Ben Silbermann, Paul Sciarra, and Evan Sharp. Originally launched as Cold Brew Labs Inc., the company rebranded to Pinterest in 2012 and went public in April 2019. Headquartered in San Francisco, California, Pinterest has evolved from a simple pinboard concept into a major visual search engine and shopping platform, serving over 570 million monthly active users globally as of 2025.
Business
Pinterest operates as a visual discovery engine that allows users to find inspiration for various aspects of their lives including recipes, home décor, fashion, DIY projects, and lifestyle content. The platform functions like a digital bulletin board where users can "pin" images and videos to themed boards for future reference and inspiration. The core product revolves around Pinterest's proprietary visual search technology and recommendation algorithm, which analyzes user behavior, preferences, and interactions to deliver personalized content feeds. Users can search for ideas using images rather than text, making it particularly effective for visual discovery. The platform's "taste graph" technology maps user preferences and interests to provide increasingly relevant recommendations. Pinterest's business operates primarily as a single segment focused on advertising revenue, though it serves different geographic markets. The platform generates revenue almost entirely through advertising, with advertisers paying to promote their content to targeted user segments. The company has been expanding its shoppable content capabilities, allowing users to purchase products directly through the platform via partnerships with retailers like Amazon and Google. Key product features include traditional Pins (static images), Video Pins, Product Pins (with pricing and availability information), and newer innovations like AI-powered Collages and Performance+ advertising automation tools. The platform serves as a bridge between inspiration and action, particularly in the shopping journey where users discover products and make purchase decisions.
Risks & safety
Pinterest demonstrates a strong financial safety profile with minimal solvency risk and healthy cash generation, though trading at elevated valuation multiples. • Cash and Liquidity: $1.25 billion in cash and short-term investments with minimal debt (debt-to-equity ratio of 0.03), providing substantial financial flexibility • Cash Flow Generation: Strong free cash flow of $356 million in Q1 2025 and $940 million for full year 2024, indicating robust underlying business economics • Current Ratio: Exceptionally strong at 8.4x, demonstrating excellent short-term liquidity position • Debt Levels: Minimal debt burden with total liabilities of only $594 million against $5.3 billion in total assets • Valuation Concerns: Price-to-book ratio of 4.5x and historical P/E ratios suggesting premium valuation relative to fundamentals • Profitability Volatility: EBITDA has been inconsistent, ranging from negative to positive across recent quarters, indicating operational leverage sensitivity • Growth Dependency: Valuation assumes continued user growth and monetization improvements, particularly in international markets • Other Considerations: Strong balance sheet provides downside protection, but premium valuation leaves limited margin for execution disappointments or market multiple compression.
Recent development
Over the past few years, Pinterest has undergone a significant strategic transformation focused on AI-driven personalization and shopping integration. The company has heavily invested in artificial intelligence capabilities, with AI now generating over 400 million predictions per second and 25% of the company's code being AI-generated as of 2025. This technological advancement has enabled the development of multimodal AI models that are 30% more effective at recommending relevant content to users. A key strategic pivot has been the development of Performance+ advertising automation tools, launched to help advertisers optimize their campaigns automatically. This initiative addresses Pinterest's historical challenge of competing for lower-funnel, performance-oriented advertising budgets against platforms like Google and Meta. The Performance+ suite has shown strong early results, with 80% of campaigns outperforming traditional advertising approaches. Pinterest has also expanded its third-party demand partnerships, notably with Amazon and Google, to supplement its direct advertising sales. These partnerships help increase ad inventory fill rates and bring more shoppable content to the platform, particularly benefiting international monetization efforts where Pinterest's direct sales presence is less developed. The company has enhanced its core product experience through new features like AI-powered Collages, improved visual search capabilities, and expanded shoppable content indicators. These developments support Pinterest's broader strategy of transforming from a discovery platform into a shopping destination. Recent product launches include inclusive search features (body type, skin tone filtering), personalized gift guides, and enhanced video shopping ads, all designed to improve user engagement and commercial conversion rates.
PINS company profile · for informational purposes only — not investment advice.
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