NYT Stock: Insider Activity, Filings & Research
The New York Times Company (NYT) — Drillr’s hub for NYT insider activity, SEC filings, earnings signals and AI research. Over the trailing 3 months, NYT insiders filed 0 open-market buys and 2 sales (SEC Form 4).
NYT insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| May 14, 2026 | Bardeen Williamofficer: EVP, Chief Financial Officer | Sell | 4,121 | $77.85 |
| May 14, 2026 | KOPIT LEVIEN MEREDITH A.director, officer: PRESIDENT & CEO | Sell | 9,750 | $78.00 |
| Apr 24, 2026 | Glaser Rachel Cdirector | Grant | 2,277 | — |
| Apr 24, 2026 | Bhutani Amanpal Singhdirector | Grant | 2,277 | — |
| Apr 24, 2026 | Brooke Beth A.director | Grant | 2,277 | — |
| Apr 24, 2026 | Subramanian Anuradha B.director | Grant | 2,277 | — |
| Apr 24, 2026 | MCANDREWS BRIAN Pdirector | Grant | 2,277 | — |
| Apr 24, 2026 | Bronstein Manueldirector | Grant | 2,277 | — |
| Apr 24, 2026 | VAN DYCK REBECCAdirector | Grant | 2,277 | — |
| Apr 24, 2026 | MCANDREWS BRIAN Pdirector | Grant | 165 | — |
| Apr 24, 2026 | ROGERS JOHN W JRdirector | Grant | 2,277 | — |
| Apr 20, 2026 | Subramanian Anuradha B.director | Grant | 26 | — |
| Apr 20, 2026 | MCANDREWS BRIAN Pdirector | Grant | 151 | — |
| Apr 20, 2026 | VAN DYCK REBECCAdirector | Grant | 151 | — |
| Apr 20, 2026 | Glaser Rachel Cdirector | Grant | 92 | — |
Source: NYT SEC Form 4 filings, latest May 14, 2026. For informational purposes only — not investment advice.
The New York Times Company company profile
Overview
The New York Times Company (NYSE:NYT) is a premier American media organization founded in 1851 and headquartered in New York City. Originally established as a traditional newspaper publisher, the company has successfully transformed itself into a digital-first media enterprise over the past two decades. Today, NYT operates as a subscription-driven news and lifestyle content provider, serving over 11 million digital subscribers worldwide through its flagship newspaper, specialized products, and digital platforms.
Business
The New York Times Company operates in the digital media and publishing industry, focusing primarily on subscription-based news and lifestyle content delivery. The company's core offering is The New York Times, one of the world's most prestigious newspapers that provides comprehensive news coverage, investigative journalism, and opinion content both in print and digital formats. Beyond traditional news, NYT has evolved into a diversified digital media portfolio that includes several distinct business segments: 1. **News and Digital Subscriptions** (~70% of revenue): The flagship New York Times digital and print subscriptions, offering comprehensive news coverage, politics, business, culture, and international reporting. This includes the core news product accessed through NYTimes.com, mobile apps, and traditional print editions. 2. **Games and Lifestyle Products** (~15% of revenue): Digital entertainment and utility products including the popular Wordle game, crossword puzzles, cooking recipes through NYT Cooking, and product recommendations through Wirecutter (an affiliate commerce site that reviews and recommends consumer products). 3. **Sports Content - The Athletic** (~10% of revenue): A premium sports journalism platform acquired in 2022 that provides in-depth coverage of professional and college sports, with dedicated coverage for local teams across major markets. 4. **Advertising and Other Revenue** (~5% of revenue): Digital and print advertising sales, licensing content to other publications, live events, and various affiliate marketing programs. The company has positioned itself as a "bundle" provider, encouraging subscribers to access multiple products under a single subscription, with nearly half of its subscriber base now using multiple NYT products.
Revenue model
The New York Times Company generates revenue through multiple complementary business models, with digital subscriptions forming the primary revenue engine. The company operates on a **subscription-first model** where readers pay monthly or annual fees for access to content, representing approximately 70% of total revenue. **Primary Revenue Streams:** 1. **Digital Subscriptions**: Customers pay recurring monthly fees (typically $17-25 per month) for access to news content, games, cooking, and sports coverage. The company offers individual product subscriptions and bundled packages that combine multiple services at higher price points. 2. **Advertising Revenue**: Both digital and print advertising from corporate clients and agencies, leveraging the company's affluent, educated readership demographics. Digital advertising has shown growth through premium ad products and first-party data capabilities. 3. **Affiliate Commerce**: Through Wirecutter, NYT earns commissions when readers purchase products recommended in reviews, capitalizing on the trust and authority of their brand. 4. **Licensing and Other Services**: Content licensing to other media organizations, live events, and various partnership arrangements. **Margin Influencing Factors:** Revenue growth is supported by the company's ability to attract and retain subscribers through high-quality journalism, particularly during major news cycles, and by expanding the product portfolio to increase subscriber engagement and reduce churn. The bundle strategy allows for higher average revenue per user (ARPU) as customers adopt multiple products. Cost pressures include significant investments in journalism talent, technology infrastructure, and content production. The company faces margin compression from competitive digital advertising markets and the ongoing costs of maintaining both digital and print operations. However, the shift toward digital-first operations provides operational leverage, as digital distribution has lower marginal costs than print production and distribution.
Competitive moat
The New York Times Company possesses a strong but not impregnable moat built primarily on brand reputation, editorial credibility, and subscriber loyalty. The company's 170-year history and Pulitzer Prize-winning journalism have created substantial brand equity that differentiates it from both traditional competitors and digital-native news sources. **Moat Strengths:** The NYT brand commands premium pricing and subscriber loyalty due to its reputation for high-quality, authoritative journalism. This trust translates into pricing power, as evidenced by successful subscription price increases and bundle adoption. The company has also built valuable first-party data assets from its large subscriber base, enabling targeted advertising and personalized content experiences. Additionally, the diversified product portfolio (news, games, sports, lifestyle) creates multiple engagement touchpoints that reduce churn and increase switching costs for subscribers. **Competitive Threats and Vulnerabilities:** The media landscape faces disruption from multiple sources. Social media platforms and search engines increasingly control content distribution and discovery, potentially reducing direct traffic to NYT properties. Free or lower-cost news alternatives, including both traditional competitors and digital-native publishers, compete for audience attention. The rise of AI-powered content generation and news aggregation poses long-term questions about the value of traditional journalism. Additionally, changing consumer media consumption habits, particularly among younger demographics who may prefer video, podcasts, or social media over traditional text-based journalism, represent structural challenges to the subscription model. The company's moat remains relatively strong in the near term due to brand strength and subscriber loyalty, but faces meaningful long-term pressures from technological disruption and evolving media consumption patterns.
Risks & safety
The New York Times Company demonstrates **strong financial stability** with solid cash generation and minimal financial risk. **Liquidity and Solvency:** - Cash position: $199 million with minimal debt (debt-to-equity ratio of 0.02) - Current ratio: 1.53, indicating adequate short-term liquidity - Strong free cash flow generation: $381 million in 2024 - No significant solvency concerns given debt-free balance sheet **Valuation Metrics:** - P/E ratio: 29.1x (based on 2024 earnings) - EV/EBITDA: 17.6x - Price-to-book: 4.4x - Graham number suggests potential overvaluation at current levels **Other Considerations:** - Consistent profitability and cash flow generation provide defensive characteristics - Subscription model offers revenue predictability and visibility - Capital allocation includes regular shareholder returns ($168 million returned in 2024)
Recent development
Over the past few years, The New York Times Company has executed a comprehensive digital transformation strategy centered on subscription growth and product diversification. The company's most significant strategic move was the **acquisition of The Athletic in 2022**, a premium sports journalism platform that added sports content to complement the core news offering and accelerate bundle subscriber adoption. **Product Innovation and Technology Integration:** NYT has heavily invested in expanding beyond traditional text-based journalism into multimedia formats, including video and audio content. The company launched AI-powered features such as automated voice narration for articles and introduced "BrandMatch," an AI-driven advertising tool. Mobile app redesigns and enhanced digital experiences have focused on improving subscriber engagement and retention. **Bundle Strategy Evolution:** The company has systematically built a multi-product ecosystem, with bundle and multi-product subscribers now representing 49% of the total subscriber base, up from 30% just two years ago. This strategy includes expanding games beyond the popular Wordle acquisition, enhancing NYT Cooking, and growing Wirecutter's product recommendation platform. **Operational Efficiency and Scale:** Management has focused on disciplined cost management while investing in high-impact areas like journalism and product development. The company has improved its adjusted operating profit margins from approximately 14% to 17.6% over the past two years while continuing to invest in content quality and winning multiple Pulitzer Prizes. The organization has also expanded its addressable market through international growth initiatives and English-language content targeting global audiences.
NYT company profile · for informational purposes only — not investment advice.
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