NWL Stock: Insider Activity, Filings & Research

Newell Brands Inc. (NWL) — Drillr’s hub for NWL insider activity, SEC filings, earnings signals and AI research. Over the trailing 3 months, NWL insiders filed 0 open-market buys and 5 sales (SEC Form 4).

Sentiment

0/100

Buys (3m)

Sells (3m)

Net (3m)

-$1.3M

Insider trades by month Buys Sells

Nov

Dec

Aug

May

Context3-month price -23.8%Institutions accumulating (13F)

Date	Insider	Type	Shares	Price
Jun 2, 2026	Schmidt Robert Andrewofficer: Chief Accounting Officer	Tax	2,496	$3.40
Jun 2, 2026	Schmidt Robert Andrewofficer: Chief Accounting Officer	Option	7,286	$3.40
Jun 2, 2026	Huet Melanie Arleneofficer: President, Home & Com - Home	Tax	580	$3.40
Jun 2, 2026	Huet Melanie Arleneofficer: President, Home & Com - Home	Option	1,943	$3.40
May 28, 2026	Malkoski Kristine Kayofficer: President, Learning & Dev.	Sell	900	$3.66
May 28, 2026	Malkoski Kristine Kayofficer: President, Learning & Dev.	Sell	10,850	$3.65
May 27, 2026	Turner Bradford Rofficer: Chief Legal & Admin. Officer	Sell	100,000	$3.60
May 19, 2026	Peterson Christopher Hdirector, officer: President & CEO	Option	204,349	—
May 19, 2026	Peterson Christopher Hdirector, officer: President & CEO	Tax	32,563	$3.84
May 19, 2026	Peterson Christopher Hdirector, officer: President & CEO	Tax	91,631	$3.84
May 19, 2026	Peterson Christopher Hdirector, officer: President & CEO	Option	72,619	—
May 11, 2026	KEANE JAMES Pdirector	Grant	39,325	—
May 11, 2026	PILNICK GARY Hdirector	Option	30,418	—
May 11, 2026	LOPEZ GERARDO Idirector	Option	30,418	—
May 11, 2026	KEANE JAMES Pdirector	Option	30,418	—

Source: NWL SEC Form 4 filings, latest Jun 2, 2026. For informational purposes only — not investment advice.

Overview

Newell Brands Inc. (NASDAQ:NWL) is a multinational consumer goods company founded in 1903 and headquartered in Atlanta, Georgia. Originally known as Newell Rubbermaid Inc., the company changed its name to Newell Brands in 2016 following strategic acquisitions and brand consolidation efforts. The company has evolved from its origins as a curtain rod manufacturer into a diversified household products conglomerate through decades of acquisitions and organic growth. Today, Newell Brands operates across five primary business segments, manufacturing and distributing consumer and commercial products to retailers worldwide, including major customers like Walmart, Target, and Home Depot.

Business

Newell Brands operates in the household and personal products industry, designing, manufacturing, and distributing a diverse portfolio of consumer and commercial goods across five main segments: Commercial Solutions (revenue share not specified) provides business-focused products including commercial cleaning and maintenance solutions, closet and garage organization systems, hygiene products, and material handling equipment. Key brands include Rubbermaid Commercial Products, BRK fire safety products, First Alert security systems, and Quickie cleaning tools. These products serve businesses, institutions, and commercial facilities requiring durable, professional-grade solutions. Home Appliances focuses on kitchen electrics and small appliances under well-known brands like Crock-Pot slow cookers, Mr. Coffee brewing systems, Oster blenders, and Sunbeam kitchen appliances. These products target home consumers seeking convenient cooking and food preparation solutions. Home Solutions encompasses food storage, home organization, cookware, and home fragrance products. Major brands include Rubbermaid storage containers, FoodSaver vacuum sealing systems, Calphalon premium cookware, and Yankee Candle home fragrances. This segment addresses consumers' needs for home organization, food preservation, cooking, and ambiance creation. Learning and Development serves both educational and childcare markets through writing instruments (Sharpie markers, Paper Mate pens, Parker luxury pens), art supplies (Prismacolor, Elmer's), office products (EXPO dry erase markers, Dymo labeling), and baby gear (Graco strollers and car seats, NUK feeding products). This segment targets students, professionals, artists, and parents. Outdoor and Recreation is the company's smallest segment, offering camping and outdoor lifestyle products through brands like Coleman camping equipment, Contigo travel mugs, and Marmot outdoor apparel. These products serve outdoor enthusiasts and active lifestyle consumers.

Revenue model

Newell Brands generates revenue primarily through product sales to a diverse retail customer base. The company sells its products through multiple channels including warehouse clubs (like Costco), department stores, drug and grocery stores, mass merchants (like Walmart and Target), home improvement centers (like Home Depot), office supply stores, and increasingly through e-commerce platforms. The company also serves distributors and specialty retailers in outdoor, travel, and baby product categories. The business model relies on brand recognition and distribution scale to command shelf space and consumer preference. Newell Brands leverages its manufacturing capabilities, supply chain efficiency, and innovation pipeline to maintain margins while serving price-conscious retail customers. The company has been actively reducing its China sourcing from 35% to 15% of total cost of goods sold, investing nearly $2 billion in U.S. manufacturing capabilities to mitigate tariff risks and supply chain vulnerabilities. Several factors influence the company's profitability margins. Positive margin drivers include successful product innovation that commands premium pricing, operational efficiency improvements through SKU reduction (from over 100,000 to 20,000), supply chain productivity gains, and the company's significant U.S. manufacturing base which provides competitive advantages amid trade tensions. Negative margin pressures come from intense retail competition, private label competition from major retailers, commodity cost inflation, promotional pricing pressures from customers, and consumer discretionary spending weakness during economic downturns. The company's exposure to general merchandise categories makes it particularly sensitive to consumer confidence and disposable income levels.

Competitive moat

Newell Brands possesses a moderate competitive moat built primarily on brand recognition, distribution relationships, and manufacturing scale, though this moat faces ongoing erosion pressures. The company's strongest defensive characteristics include its portfolio of well-established household brands like Sharpie, Rubbermaid, Graco, and Yankee Candle that benefit from consumer familiarity and repeat purchase behavior. Additionally, the company's extensive retail relationships and shelf space presence create barriers for smaller competitors seeking distribution. However, Newell's moat is relatively weak compared to companies with stronger competitive advantages. The household products industry faces intense competition from private label alternatives offered by major retailers, which can replicate many of Newell's products at lower prices. The company's products are largely functional rather than innovative, making them susceptible to commoditization. Amazon's growing influence in retail also threatens traditional distribution advantages, as it enables smaller brands to reach consumers directly. Key competitive threats include private label expansion by retailers like Walmart and Target, direct-to-consumer brands that bypass traditional retail, and international manufacturers offering lower-cost alternatives. The company's recent strategic focus on reducing brand count from 80 to approximately 50 and SKU rationalization represents an attempt to strengthen its competitive position by concentrating resources on leading brands, but success in this effort remains to be proven in the marketplace.

Risks & safety

Newell Brands presents moderate financial risk with concerning debt levels but improving operational cash flow generation. • Debt and Solvency: Net debt of approximately $2.0 billion with debt-to-equity ratio of 2.03x as of Q1 2025, down from previous highs but still elevated. Leverage ratio improved from 6.5x to 4.9x over recent quarters. • Cash Flow: Negative free cash flow of -$272 million in Q1 2025, though this includes seasonal working capital effects. Full-year 2024 generated positive $237 million free cash flow and $496 million operating cash flow. • Liquidity: $233 million cash with current ratio of 1.13x, indicating tight but adequate short-term liquidity position. • Valuation Metrics: Trading at 0.96x price-to-book ratio, suggesting potential value opportunity, though EV/EBITDA of 93x in Q1 2025 reflects minimal current earnings. • Other Considerations: Company is in active turnaround mode with significant operational restructuring, creating both opportunity and execution risk.

Recent development

Over the past several years, Newell Brands has undergone a comprehensive strategic transformation aimed at simplifying operations and returning to profitable growth. The company launched "Project Phoenix" to restructure its operating model, consolidating from multiple business units into five focused segments while centralizing sales efforts for major customers and unifying global manufacturing operations. A key element of the transformation involved dramatic portfolio rationalization, reducing the brand count from 80 to approximately 50 brands and cutting SKUs from over 100,000 to below 20,000. This rationalization improved revenue per SKU by over 3x while allowing management to focus resources on the most profitable products and brands. The company has also strengthened its front-end capabilities by replacing nearly half of its brand managers and implementing new innovation and brand management processes. Supply chain diversification has become a major strategic priority, with the company reducing China-sourced finished goods from 35% to 15% of total cost of goods sold and investing nearly $2 billion in U.S. manufacturing capabilities. This shift provides competitive advantages amid ongoing trade tensions and tariff concerns, positioning Newell to potentially gain market share from competitors more dependent on Chinese manufacturing. The company has also focused on innovation pipeline development, launching new products across segments including Graco SmartSense baby products with connected technology, Sharpie Creative Markers, improved Rubbermaid food storage solutions, and revamped Yankee Candle product lines. These innovations target premium price points and aim to differentiate Newell's offerings from private label alternatives.

NWL company profile · for informational purposes only — not investment advice.

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