NIKE, Inc.
- Open
- 38.28
- Day high
- 38.56
- Day low
- 37.97
- Prev close
- 39.06
- Volume
- 22.0M
- Mkt cap
- $56.6B
- P/E (TTM)
- 18.2
- EPS (TTM)
- $2.10
- P/B
- 3.8
- P/S
- 1.2
- Yield
- 5.35%
- Per share
- $2.04
- ▼Insiders net selling -$1.2M over the last 3 months (0 open-market buys, 6 sales)
- 🏛Institutions mixed (13F)
NIKE, Inc. (NKE) is a Consumer Cyclical company listed on NYSE. The stock is down 49% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 6 sales (SEC Form 4). Drillr has 5 published research articles covering NKE.
NIKE, Inc. (NKE) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 22 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
NKE earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Jun 30, 2026 | $0.11 | $0.20 | +81.8% | $11.0B | +1.1% |
| Mar 31, 2026 | $0.29 | $0.35 | +20.4% | $11.3B | +0.4% |
| Dec 18, 2025 | $0.37 | $0.53 | +41.4% | $12.4B | +1.8% |
| Sep 30, 2025 | $0.27 | $0.49 | +80.1% | $11.7B | +6.6% |
| Jun 26, 2025 | $0.13 | $0.14 | +7.4% | $11.1B | +3.4% |
| Mar 20, 2025 | $0.30 | $0.54 | +79.6% | $11.3B | +2.3% |
| Dec 19, 2024 | $0.65 | $0.78 | +20.0% | $12.4B | +1.8% |
| Mar 21, 2024 | $0.74 | $0.98 | +32.4% | $12.4B | +1.2% |
| Dec 21, 2023 | $0.85 | $1.03 | +21.2% | $13.4B | +8.6% |
| Mar 21, 2023 | $0.55 | $0.79 | +43.6% | $12.4B | -1.4% |
| Dec 20, 2022 | $0.64 | $0.85 | +32.8% | $13.3B | +5.8% |
| Mar 21, 2022 | $0.71 | $0.87 | +22.5% | $10.9B | +1.6% |
NKE insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 11, 2026 | Montagne Amyofficer: PRESIDENT, NIKE | Sell | 4,867 | $42.05 |
| Aug 7, 2026 | Friend Matthewofficer: EVP: CFO | Sell | 2,463 | $41.60 |
| Aug 7, 2026 | Alagirisamy Venkateshofficer: EVP: CHIEF OPERATING OFFICER | Sell | 890 | $41.60 |
| Aug 7, 2026 | Leinwand Robertofficer: EVP: Chief Legal Officer | Sell | 821 | $41.60 |
| Aug 7, 2026 | McCartney Philipofficer: EVP: CHIEF INN,PROD&DSG OFCR | Sell | 524 | $41.60 |
| Aug 5, 2026 | Friend Matthewofficer: EVP: CFO | Tax | 1,239 | $41.71 |
| Aug 5, 2026 | Leinwand Robertofficer: EVP: Chief Legal Officer | Tax | 413 | $41.71 |
| Aug 5, 2026 | McCartney Philipofficer: EVP: CHIEF INN,PROD&DSG OFCR | Tax | 494 | $41.71 |
| Aug 5, 2026 | Alagirisamy Venkateshofficer: EVP: CHIEF OPERATING OFFICER | Tax | 837 | $41.71 |
| Aug 5, 2026 | Montagne Amyofficer: PRESIDENT, NIKE | Tax | 578 | $41.71 |
| Jun 12, 2026 | Alagirisamy Venkateshofficer: EVP: CHIEF OPERATING OFFICER | Tax | 9,853 | $44.65 |
| Jun 12, 2026 | McCartney Philipofficer: EVP: CHIEF INN,PROD&DSG OFCR | Sell | 17,398 | $46.18 |
| Jun 12, 2026 | McCartney Philipofficer: EVP: CHIEF INN,PROD&DSG OFCR | Tax | 9,836 | $44.65 |
| Apr 22, 2026 | Hill Elliottdirector, officer: PRESIDENT & CEO | Buy | 23,660 | $42.27 |
| Apr 14, 2026 | COOK TIMOTHY Ddirector | Buy | 25,000 | $42.43 |
Source: NKE SEC Form 4 filings, latest Aug 11, 2026. For informational purposes only — not investment advice.
See the full NKE insider & 13F page →NKE research & analysis
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NIKE, Inc. company profile
Overview
NIKE, Inc. (NYSE:NKE) is a multinational corporation founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, changing its name to NIKE in 1971. Originally started as a distributor for Japanese running shoes, the company evolved into one of the world's largest suppliers of athletic shoes and apparel. Headquartered in Beaverton, Oregon, Nike has grown from a small startup to a global brand synonymous with athletic performance and lifestyle products. The company went public in 1980 and has since become a dominant force in the global sportswear industry, known for its iconic "Swoosh" logo and "Just Do It" slogan.
Business
Nike operates in the global athletic footwear, apparel, and equipment industry, which encompasses products designed for sports performance as well as casual lifestyle wear. The company's core business revolves around designing, developing, marketing, and selling athletic products across multiple categories and consumer segments. The company's primary offerings include athletic footwear, which represents the largest portion of its business, featuring running shoes, basketball sneakers, training footwear, and lifestyle sneakers. Nike's footwear portfolio includes both performance-oriented products designed for specific sports and casual lifestyle shoes that blend athletic aesthetics with everyday wearability. Key footwear franchises include Air Force 1, Air Jordan, Dunk, Air Max, and Pegasus lines. Athletic apparel constitutes another major segment, encompassing performance wear for various sports including running, basketball, football, training, and fitness activities, as well as casual sportswear. The company produces clothing for men, women, and children across multiple price points and performance levels. Equipment and accessories round out the product portfolio, including bags, socks, sport balls, eyewear, timepieces, protective equipment, and other sports-related accessories sold under the Nike brand. Nike operates through multiple brand portfolios: the flagship Nike brand (representing the vast majority of revenue), Jordan Brand (focused on basketball and lifestyle products under the Jumpman trademark), and Converse (casual sneakers and apparel under various trademarks including Chuck Taylor and All Star). The Nike brand alone accounts for approximately 85-90% of total company revenue, with Jordan Brand contributing roughly 10-12% and Converse making up the remainder. The company also engages in licensing activities, allowing unaffiliated parties to manufacture and sell products using Nike-owned trademarks, and produces various plastic components for other manufacturers.
Revenue model
Nike generates revenue through multiple channels and business models. The primary revenue stream comes from product sales through two main distribution channels: Nike Direct (company-owned retail stores and digital platforms) and Wholesale (third-party retailers). Nike Direct represents approximately 40-45% of total revenue and includes both physical retail stores and digital e-commerce platforms. This channel typically generates higher gross margins as it eliminates intermediary markups and allows Nike to control the entire customer experience, pricing, and brand presentation. Wholesale accounts for the remaining 55-60% of revenue, involving sales to independent retailers including footwear stores, sporting goods stores, athletic specialty stores, department stores, and other retail accounts. While wholesale generates lower per-unit margins, it provides broader market reach and requires less capital investment in retail infrastructure. Licensing revenue provides additional income streams through agreements with third parties who manufacture and sell products using Nike trademarks, though this represents a small portion of total revenue. The company's paying customers vary by channel: in the Direct business, end consumers purchase products directly from Nike, while in the Wholesale business, retailers are the immediate customers who then sell to end consumers. Several factors influence Nike's profit margins. Positive margin drivers include premium pricing power due to strong brand recognition, direct-to-consumer sales growth, product innovation that commands higher prices, efficient supply chain management, and economies of scale in manufacturing. Negative margin pressures come from input cost inflation (materials, labor, transportation), foreign exchange fluctuations, promotional pricing pressures, increased digital marketing costs, supply chain disruptions, and competitive pricing dynamics. The company's margins are also affected by product mix, with performance products typically commanding higher margins than lifestyle products, and new innovative products generally achieving better pricing than classic franchises.
Competitive moat
Nike possesses a substantial economic moat built primarily on its powerful brand equity and global recognition. The company consistently ranks as the world's most valuable apparel brand and maintains the #1 position in key global markets for "coolness" and consumer preference. This brand strength allows Nike to command premium pricing and maintain customer loyalty across diverse geographic markets and demographic segments. The company's moat is reinforced by several additional factors. Innovation capabilities through significant R&D investments, including the Nike Sports Research Lab, enable continuous product development that differentiates Nike from competitors. The company's scale advantages in manufacturing, marketing, and distribution create cost efficiencies difficult for smaller competitors to match. Strategic partnerships with elite athletes, professional sports teams, and leagues provide exclusive marketing opportunities and product endorsements that enhance brand prestige. Nike's distribution network combining direct-to-consumer channels with established wholesale relationships creates multiple touchpoints with consumers while providing flexibility in market approach. The company's digital ecosystem and membership platform deepen customer relationships and provide valuable consumer data for product development and marketing. However, the moat faces several challenges. Competitive pressure from established players like Adidas, Puma, and Under Armour, as well as emerging brands, creates ongoing pricing and market share pressures. Fashion cyclicality in lifestyle products means consumer preferences can shift rapidly, potentially affecting demand for specific product categories. Geographic vulnerabilities exist, particularly in key markets like China where political tensions, local competition, or economic conditions can significantly impact performance. Supply chain dependencies on third-party manufacturers, primarily in Asia, create potential disruption risks. The strength of Nike's moat appears robust in the medium term due to entrenched brand loyalty and scale advantages, but requires continuous innovation and brand investment to maintain its competitive position against both traditional competitors and emerging direct-to-consumer brands.
Risks & safety
Nike demonstrates a moderate to strong margin of safety with solid financial fundamentals but some valuation concerns. • Liquidity and Solvency: Strong balance sheet with $8.6 billion in cash and short-term investments as of Q3 2025, current ratio of 2.19, and quick ratio of 1.52 indicating excellent short-term liquidity • Debt Management: Debt-to-equity ratio of 0.85 is manageable for a company of Nike's size and cash generation capability • Cash Generation: Positive operating cash flow of $1.8 billion in Q3 2025 and free cash flow of $1.7 billion, though both have declined from prior year levels • Valuation Metrics: Current P/E ratio of 37.2 appears elevated relative to current earnings growth, EV/EBITDA of 66.3 suggests high valuation multiples • Book Value: Price-to-book ratio of 8.4 indicates shares trading at significant premium to tangible book value • Graham Metrics: Graham number of 10.6 suggests intrinsic value well below current trading price • Other Considerations: Recent revenue declines and margin pressures create near-term uncertainty, though long-term brand strength and market position provide downside protection
Recent development
Over the past few years, Nike has undergone significant strategic repositioning following leadership changes and market challenges. The company appointed Elliott Hill as President and CEO in October 2024, replacing John Donahoe, marking a return to sport-focused leadership after Hill's previous 32-year tenure at Nike. The most significant strategic shift has been Nike's "Win Now" strategy emphasizing a return to sport as the core brand identity. This includes restructuring product management around five key "fields of play": running, basketball, football, training, and sportswear. The company has been actively reducing its dependence on classic footwear franchises like Air Force 1, Dunk, and Air Jordan 1, which had become over-represented in the product mix, while investing heavily in performance categories and new product innovation. Nike has undertaken a comprehensive marketplace reset, repositioning its digital platform from a promotional model to a full-price strategy and working to clean up excess inventory across both direct and wholesale channels. The company has recommitted to wholesale partnerships after previously de-emphasizing certain retail relationships, recognizing the need for a more integrated approach between direct and wholesale channels. Geographic strategy refinement has focused resources on three key countries (US, China, UK) and five key cities (New York, Los Angeles, London, Beijing, Shanghai) to maximize impact and efficiency. In response to challenges in Greater China, Nike has moderated near-term expectations while maintaining long-term commitment to the market. The company has significantly increased investments in brand marketing and sports partnerships, including substantial commitments during events like the Paris Olympics, while simultaneously reducing performance marketing spend in favor of brand-building activities. Innovation pipeline acceleration has been a key focus, with new product launches across running, basketball, and lifestyle categories showing positive early results.
NKE company profile · for informational purposes only — not investment advice.
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