LiveWire Group, Inc.
- Open
- 0.66
- Day high
- 0.85
- Day low
- 0.66
- Prev close
- 0.69
- Volume
- 552K
- Mkt cap
- $169M
- P/E (TTM)
- —
- EPS (TTM)
- —
- P/B
- 6.0
- P/S
- 6.0
- Yield
- —
- Per share
- —
LiveWire Group, Inc. (LVWR) is a Consumer Cyclical company listed on NYSE. The stock is down 80% over the past year.
LiveWire Group, Inc. (LVWR) financials & analyst ratings
Fundamentals (TTM)
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
LVWR earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| May 5, 2026 | — | $-0.09 | — | $5M | — |
| Nov 4, 2025 | — | $-0.10 | — | $6M | — |
| Jul 30, 2025 | — | $-0.09 | — | $6M | — |
| May 1, 2025 | — | $-0.09 | — | $3M | — |
| Feb 5, 2025 | $-0.14 | $-0.11 | +22.0% | $11M | -31.6% |
| Oct 24, 2024 | $-0.17 | $-0.11 | +35.3% | $4M | -61.0% |
| Jul 25, 2024 | $-0.15 | $-0.12 | +20.0% | $6M | -50.2% |
| Apr 25, 2024 | $-0.14 | $-0.12 | +14.3% | $5M | -63.2% |
| Feb 8, 2024 | $-0.14 | $-0.16 | -14.3% | $15M | +13.0% |
| Oct 26, 2023 | $-0.14 | $-0.11 | +21.4% | $8M | -10.5% |
| Jul 27, 2023 | $-0.12 | $-0.14 | -16.7% | $7M | — |
| Apr 27, 2023 | $0.11 | $-0.10 | -190.9% | $8M | — |
LVWR insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 16, 2026 | Donnez Karimofficer: Chief Executive Officer | Tax | 43,475 | $1.19 |
| Jun 16, 2026 | Bekefy Jonofficer: Head of Global Sales & Mktg. | Tax | 662 | $1.19 |
| Jun 16, 2026 | Gerrard Allenofficer: General Counsel & Board Sec. | Tax | 848 | $1.19 |
| Jun 9, 2026 | Mizuno Hiromichidirector | Grant | 88,029 | — |
| May 27, 2026 | Mizuno Hiromichidirector | Grant | 88,029 | — |
| May 26, 2026 | Gruner Kjelldirector | Grant | 88,029 | — |
| May 26, 2026 | Cornog William Ldirector | Grant | 88,029 | — |
| Feb 23, 2026 | Ragland Ryanofficer: Head of Product Dev. & Design | Tax | 3,269 | $2.21 |
| Feb 23, 2026 | Hoover Jenniferofficer: Head Accounting Officer | Grant | 86,991 | — |
| Feb 23, 2026 | Hoover Jenniferofficer: Head Accounting Officer | Tax | 1,025 | $2.21 |
| Feb 23, 2026 | Donnez Karimofficer: Chief Executive Officer | Tax | 113,713 | $2.33 |
| Feb 23, 2026 | Donnez Karimofficer: Chief Executive Officer | Grant | 772,533 | — |
| Feb 23, 2026 | Ragland Ryanofficer: Head of Product Dev. & Design | Tax | 18,356 | $2.33 |
| Feb 23, 2026 | Ragland Ryanofficer: Head of Product Dev. & Design | Grant | 96,567 | — |
| Feb 23, 2026 | Hoover Jenniferofficer: Head Accounting Officer | Tax | 3,836 | $2.33 |
Source: LVWR SEC Form 4 filings, latest Jun 16, 2026. For informational purposes only — not investment advice.
See the full LVWR insider & 13F page →LiveWire Group, Inc. company profile
Overview
LiveWire Group, Inc. (NYSE:LVWR) is an American electric motorcycle manufacturer founded in 2010 and based in Milwaukee, Wisconsin. Originally developed as the electric vehicle division of Harley-Davidson, LiveWire became an independent publicly traded company in 2021 following a business combination that listed it on the New York Stock Exchange. The company specializes in manufacturing premium electric motorcycles and electric balance bikes for children, operating across North America, Europe, the Middle East, Africa, and Asia Pacific regions. LiveWire maintains strategic partnerships with its former parent company Harley-Davidson and the KYMCO Group, a Taiwanese scooter manufacturer.
Business
LiveWire operates in the electric vehicle segment of the motorcycle industry, specifically focusing on electric motorcycles and electric balance bikes. The motorcycle industry has traditionally been dominated by internal combustion engines, but electric motorcycles represent an emerging segment that eliminates emissions and reduces noise while providing instant torque delivery characteristic of electric motors. The company operates two main business segments. The LiveWire electric motorcycle segment represents the core business, manufacturing premium electric motorcycles under the LiveWire brand name. These motorcycles are designed for on-road use and target the 50+ horsepower segment, competing with both traditional motorcycles and other electric motorcycle manufacturers. The company's flagship models include the LiveWire One and the Del Mar, built on their proprietary S2 platform. This segment generates the majority of the company's revenue, though specific percentage breakdowns are not consistently disclosed. The STACYC segment focuses on electric balance bikes designed for children. These are smaller, lighter electric vehicles that help children learn balance and coordination before transitioning to traditional bicycles or motorcycles. STACYC products are sold through both dealer networks and direct online sales, with this segment representing a smaller portion of overall revenue. LiveWire's motorcycles feature proprietary technology including in-house developed battery packs, electric motors, power electronics, and software systems. The company leverages its S2 platform architecture to develop multiple motorcycle variants, allowing for cost efficiencies and faster product development cycles. The electric motorcycles offer advantages over traditional motorcycles including instant torque, reduced maintenance requirements, and zero local emissions, though they face challenges including higher upfront costs, limited charging infrastructure, and range limitations compared to gasoline-powered alternatives.
Revenue model
LiveWire generates revenue primarily through direct product sales of electric motorcycles and STACYC electric balance bikes to consumers via authorized dealer networks and direct online channels. The company sells to both individual consumers and motorcycle dealerships, with dealers serving as the primary customer-facing channel for the LiveWire motorcycle brand. The business model faces several margin-influencing factors. Positive margin drivers include the company's focus on premium pricing positioning, economies of scale as production volumes increase, cost reduction initiatives in bill-of-materials, and the elimination of dealer margins on direct online STACYC sales. The company has achieved a 65% market share in the U.S. 50+ horsepower on-road electric vehicle segment, providing some pricing power. Negative margin pressures include the current low production volumes that prevent meaningful economies of scale, high fixed costs associated with research and development, manufacturing setup costs, and competitive pricing pressure from both traditional motorcycle manufacturers entering the electric space and pure-play electric motorcycle startups. Additionally, the broader electric vehicle market has experienced slower adoption than anticipated due to insufficient charging infrastructure, lack of purchase incentives, and less favorable regulatory environments in some regions. The company is particularly sensitive to external factors including government incentives for electric vehicle purchases, expansion of charging infrastructure, battery technology costs, and overall consumer adoption rates of electric vehicles. Seasonal patterns typical in the motorcycle industry also affect sales, with stronger performance generally expected in spring and summer months. The company's heavy cash burn and path to profitability remain significant concerns, with management targeting contribution margin positive performance by the end of 2025.
Competitive moat
LiveWire's competitive moat appears relatively weak in the current market environment. The company's primary competitive advantages include its early market entry in premium electric motorcycles, strategic partnership with Harley-Davidson providing manufacturing capabilities and dealer network access, and proprietary S2 platform technology that enables cost-effective development of multiple motorcycle variants. However, these advantages face significant challenges. The electric motorcycle market remains nascent with low adoption rates, making market leadership less valuable when the overall market is shrinking or stagnating. Traditional motorcycle manufacturers like BMW, Ducati, and others have significantly more resources and established customer bases, and many are developing their own electric offerings. Additionally, new electric-focused startups such as Zero Motorcycles and others are competing directly in the same premium segment. The company's technological moat is limited as electric motorcycle technology is becoming increasingly commoditized, with battery technology, electric motors, and power electronics available from multiple suppliers. While LiveWire develops some components in-house, these technologies are not proprietary enough to create sustainable competitive advantages. Potential disruption comes from multiple sources: established motorcycle manufacturers with deeper resources and broader product portfolios, pure-play electric motorcycle companies with potentially superior technology or cost structures, and the broader challenge that electric motorcycles may remain a niche market if infrastructure and adoption challenges persist. The company's dependence on Harley-Davidson for manufacturing and some distribution also creates strategic vulnerability, particularly as Harley-Davidson has indicated it is evaluating all options for its LiveWire investment.
Risks & safety
LiveWire's margin of safety appears moderate to low given its current financial position and market challenges. • Liquidity and solvency: Strong cash position with $46.2 million in cash and short-term investments as of Q1 2025, down from $64.4 million at year-end 2024. Current ratio of 2.85 indicates adequate short-term liquidity. Minimal debt with debt-to-equity ratio of 0.012. • Cash burn concerns: Significant ongoing losses with $18.1 million negative free cash flow in Q1 2025 and $101.9 million for full year 2024. At current burn rates, cash runway appears limited to approximately 2-3 years without additional funding or significant improvement in operations. • Valuation metrics: Trading at 4.2x book value, negative price-to-earnings due to losses. Enterprise value to EBITDA not meaningful due to negative EBITDA. Graham net-net working capital suggests some asset protection at 0.16x. • Other considerations: Very low revenue base ($26.6 million in 2024) with declining trend, unit sales of only 612 motorcycles in 2024, and management acknowledging need for external capital if performance doesn't improve.
Recent development
Over the past few years, LiveWire has undergone significant strategic evolution and operational restructuring. The company completed its transition from a Harley-Davidson division to an independent public company in 2021, establishing its own manufacturing and operational capabilities. Product development initiatives have centered around the S2 platform, which serves as the foundation for multiple motorcycle variants. The company successfully launched the Del Mar motorcycle, manufactured at Harley-Davidson's York, Pennsylvania facility, and expanded its product line to four models currently in market. A significant upcoming development is the planned electric maxi-scooter targeting the European market, scheduled for the first half of 2026, leveraging expertise from their partnership with KYMCO Group. Cost reduction and operational efficiency have become primary strategic focuses as the company faces market headwinds. Management implemented a 30% workforce reduction, relocated laboratory operations from California to Milwaukee for cost savings, and achieved significant reductions in operating losses from $110 million in 2024 to a projected $59 million in 2025. The company is targeting contribution margin positive performance by the end of 2025. Market expansion efforts included launching products in European markets and establishing 126 global retailers, though the company has faced challenges with slower-than-expected electric vehicle adoption. Management has acknowledged that EV market challenges are more complex than originally anticipated, leading to careful evaluation of the business model and potential strategic alternatives. Strategic partnership evolution remains critical, with Harley-Davidson continuing to provide manufacturing support while simultaneously evaluating all options for its LiveWire investment. This creates both operational stability and strategic uncertainty for LiveWire's future independence.
LVWR company profile · for informational purposes only — not investment advice.
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