Lululemon Athletica Inc.
- Open
- 118.01
- Day high
- 119.05
- Day low
- 116.79
- Prev close
- 118.79
- Volume
- 365K
- Mkt cap
- $13.7B
- P/E (TTM)
- 9.6
- EPS (TTM)
- $12.23
- P/B
- 2.8
- P/S
- 1.2
- Yield
- —
- Per share
- —
- ▲Insiders net buying $500K over the last 3 months (1 open-market buy, 0 sales)
- 🏛Institutions mixed (13F)
Lululemon Athletica Inc. (LULU) is a Consumer Cyclical company listed on NASDAQ. The stock is down 49% over the past year. Over the trailing 3 months, insiders filed 1 open-market buy and 0 sales (SEC Form 4). Drillr has 2 published research articles covering LULU.
Lululemon Athletica Inc. (LULU) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 18 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
LULU earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Jun 4, 2026 | $1.67 | $1.69 | +1.2% | $2.5B | +1.4% |
| Mar 17, 2026 | $4.79 | $5.01 | +4.6% | $3.6B | +1.8% |
| Dec 11, 2025 | $2.22 | $2.59 | +16.7% | $2.6B | +3.4% |
| Sep 4, 2025 | $2.91 | $3.10 | +6.5% | $2.5B | -0.3% |
| Jun 5, 2025 | $2.58 | $2.60 | +0.8% | $2.4B | +0.5% |
| Mar 27, 2025 | $5.85 | $6.14 | +5.0% | $3.6B | +1.0% |
| Dec 5, 2024 | $2.68 | $2.87 | +7.1% | $2.4B | +1.7% |
| Aug 29, 2024 | $2.93 | $3.15 | +7.5% | $2.4B | -1.5% |
| Jun 5, 2024 | $2.38 | $2.54 | +6.7% | $2.2B | +0.4% |
| Mar 21, 2024 | $5.00 | $5.29 | +5.8% | $3.2B | +0.4% |
| Dec 7, 2023 | $2.28 | $2.53 | +11.0% | $2.2B | -30.7% |
| Aug 31, 2023 | $2.54 | $2.68 | +5.5% | $2.2B | +3.5% |
LULU insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 29, 2026 | Loehnis Alisondirector | Grant | 1,606 | — |
| Jun 29, 2026 | Henry Kathryndirector | Grant | 1,606 | — |
| Jun 29, 2026 | McNeill Jondirector | Grant | 1,606 | — |
| Jun 29, 2026 | Bracey Esi Egglestondirector | Grant | 1,606 | — |
| Jun 29, 2026 | White Emilydirector | Grant | 1,606 | — |
| Jun 29, 2026 | List Teridirector | Grant | 1,606 | — |
| Jun 29, 2026 | MORFITT MARTHA A Mdirector | Grant | 1,606 | — |
| Jun 29, 2026 | Bergh Charles Vdirector | Grant | 1,606 | — |
| Jun 29, 2026 | Gentile Lauradirector | Grant | 1,606 | — |
| Jun 29, 2026 | Mahe Isabeldirector | Grant | 1,606 | — |
| Jun 29, 2026 | Maurer Marcdirector | Grant | 1,606 | — |
| Jun 16, 2026 | Bergh Charles Vdirector | Buy | 4,275 | $117.05 |
| Jun 11, 2026 | Bracey Esi Egglestondirector | Grant | 247 | — |
| Jun 10, 2026 | NEUBURGER NICOLEofficer: Chief Brand Officer | Tax | 55 | $117.55 |
| Jun 10, 2026 | FRANK MEGHANofficer: CFO & Interim Co-CEO | Tax | 28 | $117.55 |
Source: LULU SEC Form 4 filings, latest Jun 29, 2026. For informational purposes only — not investment advice.
See the full LULU insider & 13F page →LULU research & analysis
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Lululemon Athletica Inc. company profile
Overview
Lululemon Athletica Inc. (NASDAQ:LULU) is a Canadian athletic apparel company founded in 1998 and based in Vancouver, Canada. Originally established as a yoga-focused brand, Lululemon has evolved into a premium athletic lifestyle company that designs, distributes, and retails high-end athletic apparel and accessories for women and men. The company went public in 2007 and has since grown from a niche yoga brand into a global athletic apparel powerhouse with over 574 company-operated stores across 18 countries as of 2024. Lululemon operates through two primary segments: Company-Operated Stores and Direct-to-Consumer channels, serving customers who prioritize premium quality athletic wear for various "sweaty pursuits" including yoga, running, training, and other fitness activities.
Business
Lululemon operates in the premium athletic apparel industry, specifically targeting the intersection of performance sportswear and lifestyle fashion. The athletic apparel market encompasses clothing designed for physical activities, ranging from basic workout gear to high-performance technical fabrics that provide moisture-wicking, stretch, and comfort features during exercise. The company's core offerings include pants, shorts, tops, and jackets designed for healthy lifestyle and athletic activities. Their most famous product lines include the Align franchise (yoga pants known for their buttery-soft fabric), Wunder Train (training-focused leggings), and various collections for specific activities like running, yoga, and training. Beyond apparel, Lululemon has expanded into fitness-related accessories and footwear, including shoes like Blissfeel, Restfeel, and Chargefeel. The company's business segments break down as follows: 1. Women's apparel - Historically the largest segment, representing the core of Lululemon's business with products like leggings, sports bras, and tops. This segment has shown consistent growth with approximately 6-10% revenue increases in recent quarters. 2. Men's apparel - A rapidly growing segment that has consistently outperformed women's growth rates, with 11-15% revenue increases. Products include shorts, joggers, shirts, and training wear designed specifically for male athletes. 3. Accessories and footwear - The smallest but fastest-growing segment, including bags, water bottles, yoga mats, and the newer footwear category launched in recent years. This segment has shown growth rates of 2-69% depending on the quarter. Geographically, the business operates across three main regions: Americas (primarily US and Canada, representing the largest revenue base), China Mainland (the fastest-growing region with 34-52% growth rates), and Rest of World (including Europe, Australia, and other international markets, showing 22-30% growth).
Revenue model
Lululemon generates revenue through multiple channels with a premium pricing strategy that emphasizes full-price selling over discounting. The company's primary revenue streams include direct-to-consumer sales through company-operated retail stores, which represent the majority of sales, and e-commerce sales through their website and mobile apps. Additionally, they generate revenue through wholesale accounts such as yoga studios, health clubs, and fitness centers, though this represents a smaller portion of total revenue. The company's customers are primarily affluent consumers willing to pay premium prices for high-quality athletic apparel. Lululemon targets what they call the "sweaty pursuit" demographic - individuals who prioritize fitness and wellness as part of their lifestyle and are willing to invest in premium athletic wear that transitions from workout to everyday wear. Several factors influence Lululemon's margins and profitability. Positive margin drivers include their premium pricing power, strong brand loyalty that reduces price sensitivity, operational efficiency improvements, and successful international expansion into higher-margin markets. The company maintains relatively low markdown rates compared to traditional retailers, helping preserve margins. Margin pressures come from several sources including foreign exchange fluctuations (particularly impacting international operations), potential tariff increases on imported goods, rising labor and material costs, and increased marketing investments to build brand awareness in new markets. The company has indicated expectations of margin compression in 2025, primarily due to foreign exchange headwinds and tariff impacts. Additionally, as Lululemon expands internationally and invests heavily in brand awareness campaigns, marketing expenses as a percentage of revenue have increased, putting pressure on operating margins in the near term while building long-term brand value.
Competitive moat
Lululemon possesses a strong but not impenetrable moat built primarily around brand strength, customer loyalty, and product innovation. The company's moat stems from several key factors: their premium brand positioning in the athletic apparel space, exceptionally loyal customer base (evidenced by their 28 million member program), and technical fabric innovations that differentiate their products from competitors. The brand's strength is particularly evident in their pricing power - Lululemon maintains premium pricing with minimal discounting while competitors often rely on promotional pricing. Their community-based marketing approach, focusing on local fitness communities and brand ambassadors rather than traditional advertising, has created deep customer relationships that are difficult for competitors to replicate. The company's focus on specific fabric technologies and fit innovations, such as their signature Align fabric and various technical materials, provides some product differentiation. However, the moat faces several potential threats. The athletic apparel market is highly competitive with well-funded competitors including Nike, Adidas, Under Armour, and newer direct-to-consumer brands like Alo Yoga and Athleta. Barriers to entry are relatively low in apparel manufacturing, and fashion trends can shift rapidly. The company's heavy dependence on yoga and athleisure trends makes them vulnerable to changing consumer preferences. Geographic concentration risk also presents challenges, as the company still derives the majority of revenue from North America, where brand awareness has plateaued in the 30% range and growth has slowed to low single digits. While international expansion provides growth opportunities, it also exposes the company to execution risks in unfamiliar markets and intense local competition. The company's acknowledgment that brand awareness remains in single digits in key European markets suggests significant competitive challenges ahead in international expansion.
Risks & safety
Lululemon demonstrates a strong financial position with solid margin of safety, though trading at premium valuations typical of growth retailers. Liquidity and Solvency: - Cash and short-term investments: $1.98 billion providing substantial liquidity buffer - Current ratio: 2.16x indicating strong ability to meet short-term obligations - Debt-to-equity ratio: 0.36x showing conservative debt levels - Free cash flow: $1.58 billion annually demonstrating strong cash generation - No significant solvency concerns with strong balance sheet Valuation Metrics: - P/E ratio: 16.7x (reasonable for a growth retailer, down from much higher historical levels) - EV/EBITDA: 10.5x (moderate for the sector) - Price-to-book: 11.5x (elevated, reflecting premium brand value) - Graham number suggests potential overvaluation relative to conservative metrics Other Considerations: - Strong return on equity of 17.3% indicating efficient capital deployment - Consistent profitable operations with healthy EBITDA margins - Geographic revenue concentration in mature North American market poses growth risk - Premium valuation leaves little room for execution missteps
Recent development
Over the past few years, Lululemon has executed several strategic pivots and initiatives to drive growth and diversification. The company has significantly expanded its international footprint, with particularly strong performance in China Mainland where revenue has grown 34-52% annually. New market entries include Italy, Denmark, Belgium, Turkey, and Czech Republic, representing the company's push beyond its North American base. Product innovation and diversification has been a key focus, with the launch of new franchises like Wundermost for women, Steady State and Soft Jersey collections for men, and the introduction of the footwear category with products like Blissfeel, Restfeel, and Chargefeel. Recent product launches include Glow Up, Daydrift, and BeCalm collections, while the company continues to innovate with new fabrics like LuluLinen and design improvements such as no front seam leggings. The company has restructured its product organization to improve speed-to-market and innovation capabilities, integrating brand and product teams while addressing previous challenges with product newness and color palette limitations in the women's category. This organizational change was prompted by missed opportunities in the U.S. women's market where reduced newness in colors, prints, and silhouettes affected conversion rates. Brand awareness and marketing strategy has evolved significantly, with increased marketing spend to 5.5% of revenue and partnerships with high-profile ambassadors including Max Homa, Frances Tiafoe, and Lewis Hamilton. The "Live Like You Are Alive" brand campaign and community-based activations like Membership Madness events demonstrate their continued focus on experiential marketing. The membership program has grown to 28 million members, representing a key customer retention and data collection strategy. Digital and technology initiatives include the pivot of their MIRROR business to a more app-based digital model and continued investment in e-commerce capabilities. The company has also focused on operational efficiency improvements and supply chain optimization to support their international expansion while maintaining their premium full-price selling model.
LULU company profile · for informational purposes only — not investment advice.
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