KVYO Stock: Insider Activity, Filings & Research

Klaviyo, Inc. (KVYO) — Drillr’s hub for KVYO insider activity, SEC filings, earnings signals and AI research. Over the trailing 3 months, KVYO insiders filed 0 open-market buys and 20 sales (SEC Form 4).

Sentiment

0/100

Buys (3m)

Sells (3m)

Net (3m)

-$33.0M

Insider trades by month Buys Sells

Dec

Jan

Feb

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Apr

May

Context3-month price -19.7%Institutions accumulating (13F)

Date	Insider	Type	Shares	Price
May 28, 2026	Bialecki Andrewdirector, 10 percent owner, officer: Co-Chief Executive Officer	Sell	212,529	$14.61
May 20, 2026	St. Ledger Susandirector	Sell	9,334	$14.27
May 20, 2026	Bialecki Andrewdirector, 10 percent owner, officer: Co-Chief Executive Officer	Sell	200,000	$14.88
May 18, 2026	Whalen Amandaofficer: Chief Financial Officer	Tax	42,476	$14.38
May 18, 2026	Edmond Landonofficer: Chief Legal Officer	Tax	22,340	$14.38
May 18, 2026	Fernandez Gomez Lucianodirector, officer: Co-Chief Executive Officer	Tax	22,132	$14.38
May 18, 2026	Galvin Carmelofficer: Chief People Officer	Tax	30,541	$14.38
May 18, 2026	Whalen Amandaofficer: Chief Financial Officer	Sell	14,000	$14.26
May 14, 2026	Bialecki Andrewdirector, 10 percent owner, officer: Co-Chief Executive Officer	Sell	58,684	$14.97
May 14, 2026	Bialecki Andrewdirector, 10 percent owner, officer: Co-Chief Executive Officer	Sell	141,316	$14.46
Apr 22, 2026	Edmond Landonofficer: Chief Legal Officer	Sell	9,623	$20.00
Apr 17, 2026	Galvin Carmelofficer: Chief People Officer	Grant	162,337	—
Apr 17, 2026	Whalen Amandaofficer: Chief Financial Officer	Grant	265,151	—
Apr 17, 2026	Whalen Amandaofficer: Chief Financial Officer	Grant	227,272	—
Apr 17, 2026	Whalen Amandaofficer: Chief Financial Officer	Sell	14,000	$18.54

Source: KVYO SEC Form 4 filings, latest May 28, 2026. For informational purposes only — not investment advice.

Overview

Klaviyo, Inc. (NYSE:KVYO) is a Boston-based software-as-a-service company that provides marketing automation and customer data platform solutions primarily for e-commerce businesses. Founded in 2012, the company went public in September 2023 and has established itself as a leading provider of personalized marketing technology. Klaviyo serves over 169,000 customers globally, ranging from small businesses to large enterprises, helping them create targeted email, SMS, and mobile push notification campaigns based on customer data and behavior analytics.

Business

Klaviyo operates in the marketing technology industry, specifically focusing on customer relationship management (CRM) and marketing automation for businesses that sell directly to consumers. The company's core offering is a unified platform that combines several key components to help businesses communicate with their customers more effectively. The platform's primary products include email marketing solutions that track customer interactions and optimize campaign performance, SMS marketing capabilities that enable text-based customer engagement across 19 countries, and mobile push notifications that reach customers directly on their devices. Beyond messaging, Klaviyo provides a Customer Data Platform (CDP) that stores, analyzes, and activates customer data at scale, helping businesses understand their customers' purchasing patterns and preferences. The company has expanded its product suite to include Reviews functionality for collecting and managing product feedback, Marketing Analytics for campaign performance measurement, and a Customer Hub for service interactions. All these products are enhanced by artificial intelligence capabilities that help automate personalization, optimize send times, and generate insights about customer behavior. Klaviyo's business model is built around serving e-commerce companies of all sizes, from individual entrepreneurs to large enterprises. The platform integrates with nearly 400 technology partners, including major e-commerce platforms like Shopify, WooCommerce, and various point-of-sale systems. This integration ecosystem allows businesses to connect their existing tools and data sources seamlessly with Klaviyo's marketing automation capabilities.

Revenue model

Klaviyo generates revenue primarily through software-as-a-service subscriptions, where customers pay recurring fees based on their usage and the number of contacts in their database. The pricing model scales with customer growth, meaning as businesses expand their customer base and send more messages, their payments to Klaviyo increase proportionally. This creates a natural alignment between Klaviyo's success and their customers' business growth. The company's customer base includes over 169,000 businesses, with particularly strong growth in the mid-market segment. Customers generating over $50,000 in annual recurring revenue (ARR) numbered 3,030 as of Q1 2025, representing 40% year-over-year growth. The platform demonstrates strong customer retention with a net revenue retention rate of 108%, indicating that existing customers are expanding their usage over time. Several factors influence Klaviyo's profitability margins. Positive factors include the company's shift toward higher-value customers in the mid-market and enterprise segments, international expansion that commands premium pricing, and the introduction of new products like Analytics and Customer Hub that can increase average revenue per user. The company's AI-powered features also help improve customer outcomes, potentially justifying higher pricing over time. Margin pressures come from the need to invest heavily in sales and marketing to acquire new customers, particularly in competitive international markets. The company faces ongoing research and development costs to maintain its technology edge and expand its product portfolio. Additionally, economic downturns can impact e-commerce businesses, Klaviyo's primary customer base, potentially leading to customer churn or reduced spending on marketing technology.

Competitive moat

Klaviyo's competitive moat is moderately strong and primarily built on data network effects and switching costs. As customers use the platform, they generate valuable data about their customer interactions, purchase patterns, and campaign performance. This data becomes increasingly valuable over time and creates a switching cost barrier since migrating to a competitor would mean losing historical insights and having to rebuild audience segments and automated workflows. The company has built a substantial integration ecosystem with nearly 400 technology partners, making it deeply embedded in customers' marketing technology stacks. This integration depth creates additional switching costs and makes Klaviyo a central hub for customer data and marketing operations. The platform's ability to serve as a unified customer data platform while also executing marketing campaigns provides a competitive advantage over point solutions. However, Klaviyo faces significant competitive threats from several directions. Large technology companies like Salesforce, HubSpot, and Mailchimp offer competing marketing automation solutions with substantial resources for product development and customer acquisition. Emerging AI-powered competitors could potentially offer more advanced personalization capabilities or better user experiences. Additionally, e-commerce platforms like Shopify could develop native marketing tools that compete directly with Klaviyo's offerings. The company's moat is also vulnerable to changes in data privacy regulations and platform policies from companies like Apple and Google, which could limit the effectiveness of personalized marketing campaigns. While Klaviyo has adapted to privacy changes better than many competitors, continued regulatory evolution poses an ongoing challenge to the entire marketing technology industry.

Risks & safety

Klaviyo demonstrates a strong financial position with substantial cash reserves and manageable debt levels, though the company remains unprofitable as it invests in growth. • Cash position: $888 million in cash and short-term investments with minimal debt (debt-to-equity ratio of 0.10) • Burn rate: Positive free cash flow of $6.6 million in Q1 2025, with operating cash flow of $14.4 million • Liquidity: Current ratio of 5.2, indicating strong ability to meet short-term obligations • Solvency risk: Very low given substantial cash position and positive cash generation • Valuation metrics: Trading at 7.8x price-to-book ratio with negative EBITDA making traditional valuation challenging • Revenue multiple: Market cap of approximately $9.4 billion against $937 million in annual revenue suggests premium valuation • Growth trajectory: 33% revenue growth with expanding customer base supports higher valuation multiples • Other considerations: Recent IPO status provides access to capital markets, strong customer retention metrics, and expanding international presence provide additional safety factors

Recent development

Over the past few years, Klaviyo has executed a comprehensive expansion strategy focused on four key growth vectors: customer acquisition, mid-market expansion, international growth, and existing customer expansion. The company has significantly enhanced its product portfolio beyond its core email marketing roots, launching a Customer Data Platform (CDP) that serves as a unified source of customer information and analytics. Product innovation has been heavily focused on artificial intelligence integration, with the company launching Klaviyo AI features including Segments AI, Forms AI, Email AI, and Text AI. These capabilities help customers automate personalization, optimize campaign timing, and generate insights from customer data. The company has also expanded its messaging capabilities, growing SMS coverage to 19 countries and adding mobile push notifications to create a multi-channel communication platform. International expansion has been a major strategic priority, with the platform now available in seven languages and strong growth in European markets like France, Germany, and Spain showing over 100% year-over-year growth. The company opened a Dublin office and has been building local sales and marketing teams to support this expansion. The company has also made significant leadership investments, hiring key executives including a new Chief Technology Officer and Chief Product Officer to support its evolution from a marketing automation tool to a comprehensive B2C CRM platform. Recent product launches include Marketing Analytics for campaign performance measurement and Customer Hub for service interactions, indicating Klaviyo's ambition to expand beyond marketing into broader customer experience management.

KVYO company profile · for informational purposes only — not investment advice.

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