HOG
Harley-Davidson, Inc.
NYSE · USConsumer CyclicalAuto - Recreational Vehicles
$27.37+2.97%
Price as of Jul 20, 2026
HOG ownership
Harley-Davidson, Inc. ownership & insider activity
Latest available institutional positioning and SEC Form 4 insider transactions, coalesced at the company entity level when listings share coverage.
Insider Activity
Sentiment
0/100
Buys (3m)
0
Sells (3m)
3
Net (3m)
-$116.3K
Insider trades by month Buys Sells
Aug
Nov
Feb
Mar
May
Jul
Context3-month price +9.8%Institutions mixed (13F)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jul 6, 2026 | Root Jonathan Rofficer: CFO and CCO | Sell | 1,554 | $24.44 |
| May 26, 2026 | NOVA DANIEL Jdirector | Grant | 6,520 | — |
| May 26, 2026 | Alstead Troydirector | Grant | 6,250 | — |
| May 26, 2026 | Reintjes Matthew Jdirector | Grant | 6,250 | — |
| May 26, 2026 | Golston Allan C.director | Grant | 6,250 | — |
| May 26, 2026 | Masood Rafehdirector | Grant | 11,207 | — |
| May 26, 2026 | Flees Lori Anndirector | Grant | 8,621 | — |
| May 26, 2026 | Reintjes Matthew Jdirector | Grant | 2,479 | — |
| May 26, 2026 | NOVA DANIEL Jdirector | Grant | 4,742 | — |
| May 26, 2026 | Sylvester Maryrosedirector | Grant | 6,250 | — |
| May 21, 2026 | Root Jonathan Rofficer: CFO and CCO | Sell | 1,554 | $24.21 |
| May 18, 2026 | Sylvester Maryrosedirector | Option | 6,015 | — |
| May 18, 2026 | Flees Lori Anndirector | Option | 6,015 | — |
| May 18, 2026 | FARLEY JR JAMES Ddirector | Option | 6,015 | — |
| May 18, 2026 | Golston Allan C.director | Option | 3,008 | — |
| May 18, 2026 | Alstead Troydirector | Option | 6,015 | — |
| May 18, 2026 | Masood Rafehdirector | Option | 6,015 | — |
| May 13, 2026 | Krause Paul Jofficer: Chief Legal Officer | Sell | 1,564 | $26.00 |
| Apr 8, 2026 | Beck Bryan Andrewother: Chief Accounting Officer | Grant | 7,143 | — |
| Mar 16, 2026 | Do Charlesofficer: Sr. Vice President, HDFSI | Sell | 4,241 | $18.09 |
| Mar 9, 2026 | Starrs Artiedirector, officer: President & CEO | Buy | 15,000 | $19.10 |
| Mar 9, 2026 | Flees Lori Anndirector | Buy | 4,000 | $18.89 |
| Mar 2, 2026 | Masood Rafehdirector | Buy | 2,775 | $18.00 |
| Feb 26, 2026 | Do Charlesofficer: Sr. Vice President, HDFSI | Grant | 20,471 | — |
| Feb 26, 2026 | Krause Paul Jofficer: Chief Legal Officer | Grant | 24,486 | — |
| Feb 26, 2026 | Krause Paul Jofficer: Chief Legal Officer | Grant | 3,757 | — |
| Feb 26, 2026 | Root Jonathan Rofficer: CFO and CCO | Tax | 821 | $20.42 |
| Feb 26, 2026 | Beck Bryan Andrewother: Chief Accounting Officer | Grant | 9,550 | — |
| Feb 26, 2026 | Root Jonathan Rofficer: CFO and CCO | Grant | 48,972 | — |
| Feb 26, 2026 | FARLEY JR JAMES Ddirector | Sell | 6,454 | $18.71 |
Source: HOG SEC Form 4 filings, latest Jul 6, 2026. For informational purposes only — not investment advice.
Institutional activity (13F)
How institutions changed their HOG positions over the last 6 months (SEC Form 13F).
Increased
260
New positions
143
Reduced
251
Sold out
139
Largest moves
| Institution | Action | Shares | Filed |
|---|---|---|---|
| VANGUARD GROUP INC | Reduced | 11.4M | Jan 29, 2026 |
| BLACKROCK, INC. | Increased | 10.6M | May 13, 2026 |
| BLACKROCK, INC. | Reduced | 10.5M | Feb 12, 2026 |
| DONALD SMITH & CO., INC. | Increased | 10.0M | May 14, 2026 |
| DONALD SMITH & CO., INC. | Increased | 8.9M | Feb 11, 2026 |
| DIMENSIONAL FUND ADVISORS LP | Increased | 6.6M | Feb 12, 2026 |
| BEUTEL, GOODMAN & CO LTD. | Reduced | 6.4M | Feb 13, 2026 |
| FMR LLC | Reduced | 5.9M | Feb 17, 2026 |
| DIMENSIONAL FUND ADVISORS LP | Reduced | 5.8M | May 7, 2026 |
| VANGUARD PORTFOLIO MANAGEMENT LLC | New Position | 5.3M | May 8, 2026 |
| LSV ASSET MANAGEMENT | Increased | 5.2M | May 11, 2026 |
| LSV ASSET MANAGEMENT | Reduced | 5.1M | Feb 6, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | New Position | 5.1M | May 15, 2026 |
| AMERICAN CENTURY COMPANIES INC | Increased | 4.8M | May 15, 2026 |
| AMERICAN CENTURY COMPANIES INC | Increased | 4.3M | Feb 13, 2026 |
Source: SEC Form 13F filings. For informational purposes only — not investment advice.