Hooker Furnishings Corporation
- Open
- 14.14
- Day high
- 14.59
- Day low
- 13.72
- Prev close
- 13.65
- Volume
- 11K
- Mkt cap
- $153M
- P/E (TTM)
- —
- EPS (TTM)
- —
- P/B
- 0.9
- P/S
- 0.5
- Yield
- 4.04%
- Per share
- $0.58
Hooker Furnishings Corporation (HOFT) is a Consumer Cyclical company listed on NASDAQ. The stock is up 29% over the past year.
Hooker Furnishings Corporation (HOFT) financials & analyst ratings
Fundamentals (TTM)
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
HOFT earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Jun 11, 2026 | $-0.07 | $0.10 | +242.9% | $69M | +4.7% |
| Dec 11, 2025 | $-0.15 | $0.39 | +360.0% | $71M | -5.6% |
| Sep 11, 2025 | $-0.12 | $-0.31 | -158.3% | $82M | -22.8% |
| Jun 12, 2025 | $-0.16 | $-0.29 | -81.2% | $85M | -4.0% |
| Dec 5, 2024 | $0.27 | $-0.20 | -174.1% | $104M | +1.0% |
| Sep 5, 2024 | $-0.13 | $-0.19 | -46.2% | $95M | +1.6% |
| Jun 6, 2024 | $-0.03 | $-0.39 | -1460.0% | $94M | -1.4% |
| Dec 7, 2023 | $0.26 | $0.65 | +150.0% | $117M | -5.2% |
| Sep 8, 2023 | $0.26 | $0.07 | -73.1% | $98M | -27.4% |
| Jun 8, 2023 | $0.11 | $0.13 | +18.2% | $122M | -0.1% |
| Dec 8, 2022 | $0.39 | $0.42 | +7.7% | $152M | +4.8% |
| Sep 8, 2022 | $0.44 | $0.46 | +4.5% | $153M | -3.9% |
HOFT insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jul 2, 2026 | Vest Richard L IIofficer: President Dom Uph &Hospitality | Grant | 4,454 | — |
| Jul 2, 2026 | Tilley Adam Gofficer: President of Hooker Branded | Grant | 4,454 | — |
| Jun 15, 2026 | Duey Maria Cdirector | Grant | 5,863 | — |
| Jun 15, 2026 | Jackson Tonya Harrisdirector | Grant | 5,863 | — |
| Jun 15, 2026 | Garafalo Paulettedirector | Grant | 5,863 | — |
| Jun 15, 2026 | Huckfeldt Paul Adirector | Grant | 5,863 | — |
| Jun 15, 2026 | Taaffe Ellendirector | Grant | 5,863 | — |
| Jun 15, 2026 | Henson Christopher Ldirector | Grant | 5,863 | — |
| Apr 15, 2026 | Armstrong Cecil Earl IIIofficer: Chief Financial Officer | Grant | 10,149 | — |
| Apr 15, 2026 | Hoff Jeremy Rdirector, officer: Chief Executive Officer | Grant | 35,656 | — |
| Apr 14, 2026 | Armstrong Cecil Earl IIIofficer: Chief Financial Officer | Tax | 622 | $15.32 |
| Apr 14, 2026 | Huckfeldt Paul Adirector | Tax | 521 | $15.32 |
| Apr 14, 2026 | Hoff Jeremy Rdirector, officer: Chief Executive Officer | Tax | 4,150 | $15.32 |
| Apr 14, 2026 | Hoff Jeremy Rdirector, officer: Chief Executive Officer | Option | 10,892 | — |
| Apr 10, 2026 | Hoff Jeremy Rdirector, officer: Chief Executive Officer | Tax | 3,075 | $15.00 |
Source: HOFT SEC Form 4 filings, latest Jul 2, 2026. For informational purposes only — not investment advice.
See the full HOFT insider & 13F page →Hooker Furnishings Corporation company profile
Overview
Hooker Furnishings Corporation (NASDAQ:HOFT) is a century-old American furniture company founded in 1924 and headquartered in Martinsville, Virginia. The company went public in 2002 and operates as a designer, manufacturer, importer, and marketer of residential household, hospitality, and contract furniture across multiple brand segments. Hooker Furnishings has evolved from its traditional furniture manufacturing roots into a diversified furniture company that combines domestic manufacturing with global sourcing capabilities, serving various market channels from independent furniture stores to major retailers and e-commerce platforms throughout North America.
Business
Hooker Furnishings operates in the home furnishings industry, which encompasses the design, manufacturing, and distribution of furniture for residential, hospitality, and commercial markets. The furniture industry is highly cyclical and sensitive to housing market conditions, consumer confidence, and discretionary spending patterns. The company operates through three distinct business segments: 1. Hooker Branded segment (approximately 39% of revenue) focuses on premium furniture under the Hooker Furniture brand, offering home entertainment centers, home office furniture, accent pieces, dining room sets, and bedroom furniture. This segment also includes the Hooker Upholstery brand for imported upholstered furniture. These products target the higher-end market through independent furniture retailers and specialty stores. 2. Home Meridian segment (approximately 36% of revenue) serves as the company's import and distribution arm, providing furniture under multiple brands including Accentrics Home, Pulaski Furniture, Samuel Lawrence Furniture, and Prime Resources International. This segment supplies bedroom, dining room, accent, and office furniture to a broader range of retailers including mass merchants, national chains, and catalog merchants. It also includes the Samuel Lawrence Hospitality brand for hotel furnishings and HMidea for ready-to-assemble furniture. 3. Domestic Upholstery segment (approximately 32% of revenue) manufactures upholstered furniture domestically under brands like Bradington-Young (leather furniture), Sam Moore Furniture (occasional seating), and Shenandoah Furniture (private label upholstery). This segment also includes Sunset West outdoor furniture and H Contract for senior living facilities. The furniture industry involves complex supply chains spanning from raw materials like wood, metal, and textiles to finished products that require significant logistics coordination. Products range from case goods (wooden furniture like tables and dressers) to upholstered items (sofas, chairs with fabric or leather coverings) to specialty items like outdoor furniture.
Revenue model
Hooker Furnishings generates revenue primarily through product sales to furniture retailers, with different pricing strategies across its segments. The Hooker Branded segment commands premium pricing for its higher-quality domestic and imported furniture sold through independent furniture stores and specialty retailers. The Home Meridian segment operates on higher volume, lower margin sales to mass merchants, national chains, and e-commerce platforms. The Domestic Upholstery segment combines both approaches, with premium leather furniture under Bradington-Young and private label manufacturing for lifestyle specialty retailers. The company's customers include independent furniture stores, department stores, mass merchants like big-box retailers, national furniture chains, catalog merchants, interior designers, e-commerce retailers, and warehouse clubs. Revenue is also generated through hospitality contracts for hotels and senior living facilities, as well as licensing agreements such as their recent Margaritaville partnership. Several factors significantly impact the company's margins. Macroeconomic conditions heavily influence demand, particularly housing market activity, interest rates, and consumer confidence, as furniture purchases are largely discretionary and often tied to home buying or renovation cycles. Raw material costs for wood, metal, foam, and textiles can fluctuate significantly, affecting manufacturing margins. Transportation and logistics costs, including ocean freight for imported goods, directly impact profitability, especially for the import-heavy Home Meridian segment. Labor costs in domestic manufacturing facilities affect the competitiveness of the Domestic Upholstery segment. Currency fluctuations impact the cost of imported goods, while trade policies and tariffs can dramatically alter the cost structure, particularly benefiting domestic manufacturing when tariffs on imported furniture increase. Inventory management is crucial, as excess inventory requires markdowns while insufficient inventory leads to lost sales in this seasonal business.
Competitive moat
Hooker Furnishings operates in a highly competitive and fragmented furniture industry with limited sustainable competitive advantages. The company's primary moat lies in its brand recognition and distribution relationships built over nearly a century of operations. The Hooker Furniture brand carries premium positioning in the traditional furniture market, while established relationships with independent furniture retailers provide some customer stickiness. The company's diversified operational model combining domestic manufacturing with global sourcing provides some flexibility that pure importers or manufacturers lack. The domestic upholstery operations offer potential advantages during periods of trade tensions or tariff increases on imported furniture. Additionally, the company's scale in certain niches, particularly in hospitality furniture through Samuel Lawrence Hospitality and outdoor furniture through Sunset West, provides some competitive positioning. However, these moats are relatively weak. The furniture industry has low barriers to entry, with numerous competitors ranging from large public companies to small regional manufacturers. Product differentiation is limited, as furniture designs can be relatively easily replicated. The company faces intense competition from both domestic manufacturers and imported furniture, particularly from Asian manufacturers with significant cost advantages. Customer switching costs are minimal, as retailers can easily change suppliers based on price, delivery, or style preferences. The rise of e-commerce and direct-to-consumer furniture brands has further intensified competition and pricing pressure. Large retailers increasingly demand private label manufacturing, commoditizing much of the business and reducing brand premiums.
Risks & safety
The company presents a moderate to concerning margin of safety profile with mixed financial health indicators. • Liquidity concerns: Cash position declined dramatically from $42 million to $6.3 million over fiscal 2025, with negative free cash flow of $26.3 million for the year and negative operating cash flow of $23 million • Debt levels: Total debt-to-equity ratio of 0.34 is manageable, with total liabilities of $109.6 million against total assets of $313.9 million • Solvency risk: Current ratio of 3.53 indicates strong short-term liquidity, but rapid cash burn raises concerns about sustainability without operational improvements • Valuation metrics: Trading at 0.63x book value suggests potential undervaluation, but negative EBITDA of $5.9 million makes traditional metrics less meaningful; EV/EBITDA is distorted by negative earnings • Profitability concerns: Operating losses of $18.1 million in fiscal 2025 and negative return on equity of -6.1% indicate fundamental operational challenges • Working capital: High inventory levels relative to sales suggest potential write-downs, though inventory management has been a focus area
Recent development
Over the past few years, Hooker Furnishings has undergone significant strategic restructuring in response to challenging market conditions. The company has implemented aggressive cost reduction initiatives targeting $18-20 million in annual operating expense savings, including the planned exit of its Savannah warehouse facility and workforce reductions through early retirement programs. Operational consolidation has been a major theme, with the company reducing warehouse footprint, consolidating operations, and streamlining its business model. The Home Meridian segment has been repositioned by exiting low-margin businesses like the Accentrics Home brand and clubs channel business, while focusing on core profitable brands and achieving gross margins near 20%. Geographic expansion and diversification efforts include opening a new leased facility in Vietnam to improve supply chain efficiency and reduce domestic safety stock requirements. The company has also expanded its outdoor furniture presence through Sunset West and entered new markets through strategic partnerships. Brand and product development initiatives include hiring Caroline Hipple as Chief Creative Officer, launching new furniture collections, and securing licensing agreements such as the Margaritaville partnership that spans multiple divisions and opens opportunities in hospitality markets. The company has also invested in new merchandising strategies and expanded showroom presence at key industry trade shows. Technology and operational improvements have focused on inventory management systems, supply chain optimization, and improving speed-to-market for new products through pre-cutting strategies and better demand forecasting.
HOFT company profile · for informational purposes only — not investment advice.
Track HOFT with Drillr
SEC filings, earnings calls, insider activity, alt-data signals — all queryable through Drillr's AI terminal and MCP API.
Try Drillr for free