Holley Inc.
- Open
- 3.00
- Day high
- 3.00
- Day low
- 2.96
- Prev close
- 2.93
- Volume
- 20K
- Mkt cap
- $358M
- P/E (TTM)
- 34.1
- EPS (TTM)
- $0.09
- P/B
- 0.8
- P/S
- 0.6
- Yield
- —
- Per share
- —
Holley Inc. (HLLY) is a Consumer Cyclical company listed on NYSE. The stock is down 25% over the past year. Drillr has 1 published research article covering HLLY.
Holley Inc. (HLLY) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 3 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
HLLY earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Aug 5, 2026 | $0.12 | $0.20 | +66.7% | $172M | -0.4% |
| May 6, 2026 | $0.05 | $0.05 | +0.0% | $147M | -3.1% |
| Mar 4, 2026 | $0.09 | $0.04 | -55.6% | $155M | -0.5% |
| Nov 7, 2025 | $0.04 | $0.03 | -25.0% | $138M | -3.0% |
| Aug 6, 2025 | $0.10 | $0.09 | -10.0% | $167M | +25.6% |
| Mar 11, 2025 | $0.02 | $0.11 | +450.0% | $140M | -5.7% |
| Nov 8, 2024 | $0.03 | $-0.01 | -133.3% | $134M | -7.8% |
| Feb 28, 2024 | — | $0.01 | — | $156M | +1.6% |
| Aug 10, 2023 | $0.07 | $0.14 | +100.0% | $175M | — |
| May 11, 2023 | $0.02 | $0.06 | +263.6% | $172M | +12.7% |
| Nov 14, 2022 | $0.05 | $-0.03 | -160.0% | $154M | — |
| Aug 11, 2022 | $0.19 | $0.12 | -36.8% | $179M | -5.6% |
HLLY insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 14, 2026 | WEAVER JESSEofficer: Chief Financial Officer | Tax | 32,457 | $3.17 |
| Aug 14, 2026 | Stevenson Matthewdirector, officer: President and CEO | Tax | 56,800 | $3.17 |
| Jun 9, 2026 | Stevenson Matthewdirector, officer: President and CEO | Tax | 97,675 | $2.57 |
| May 14, 2026 | Sehgal Anitadirector | Grant | 32,710 | — |
| May 14, 2026 | Stevenson Matthewdirector, officer: President and CEO | Grant | 376,964 | — |
| May 14, 2026 | Clempson Grahamdirector | Grant | 32,710 | — |
| May 14, 2026 | Gloeckler Michelle J.director | Grant | 32,710 | — |
| May 14, 2026 | JONES GINGER Mdirector | Grant | 32,710 | — |
| May 14, 2026 | Rubel Matthew Edirector, other: Chairman of the Board | Grant | 32,710 | — |
| May 14, 2026 | Coady James D.director | Grant | 32,710 | — |
| May 14, 2026 | Basham Owendirector | Grant | 32,710 | — |
| Apr 29, 2026 | Kennedy Carlyofficer: EVP & General Counsel | Tax | 24,263 | $3.36 |
| Apr 29, 2026 | Kennedy Carlyofficer: EVP & General Counsel | Grant | 3,240 | — |
| Apr 29, 2026 | Kennedy Carlyofficer: EVP & General Counsel | Tax | 26,784 | $2.72 |
| Apr 29, 2026 | WEAVER JESSEofficer: Chief Financial Officer | Grant | 111,911 | — |
Source: HLLY SEC Form 4 filings, latest Aug 14, 2026. For informational purposes only — not investment advice.
See the full HLLY insider & 13F page →Holley Inc. company profile
Overview
Holley Inc. (NYSE:HLLY) is a leading designer, manufacturer, and marketer of automotive aftermarket performance products founded in 1903 and headquartered in Bowling Green, Kentucky. The company went public in November 2020 and has grown through both organic expansion and strategic acquisitions to become one of the most recognized names in the automotive performance aftermarket industry. Holley serves car and truck enthusiasts across the United States, Canada, Europe, and China with a comprehensive portfolio of performance enhancement products sold under well-known brands including Holley, MSD, Flowmaster, APR, Accel, and Simpson.
Business
Holley operates in the automotive aftermarket performance parts industry, which serves enthusiasts who modify their vehicles for improved performance, appearance, or racing applications. This market is distinct from the standard automotive parts replacement market, as it focuses on upgrades and enhancements rather than basic maintenance and repair. The company's product portfolio spans four main consumer verticals: Domestic Muscle segment focuses on classic American muscle cars and hot rods, offering carburetors, fuel injection systems, engine management systems, exhaust components, and ignition products. This segment represents the company's heritage, with Holley carburetors being synonymous with American performance cars since the early 1900s. Modern Truck and Off-Road segment targets owners of pickup trucks and SUVs who want to enhance their vehicles for off-road adventures or improved performance. Products include suspension systems, exhaust systems, superchargers, and electronic tuning devices. Euro & Import segment serves owners of European and Asian performance vehicles, offering specialized tuning solutions, exhaust systems, and performance upgrades tailored to brands like BMW, Audi, Volkswagen, and Japanese sports cars. Safety & Racing segment provides professional-grade safety equipment and high-performance components for motorsports applications, including helmets, fire suits, seat belts, head and neck restraints, and electronic control systems used in competitive racing. The company manufactures and sources products ranging from traditional mechanical components like carburetors to sophisticated electronic fuel injection systems and engine management computers. These products allow vehicle owners to increase horsepower, improve fuel efficiency, enhance vehicle appearance, or meet safety requirements for racing applications.
Revenue model
Holley generates revenue primarily through product sales across multiple distribution channels. The company sells directly to consumers through its e-commerce platforms, to automotive retailers and distributors, and to specialty performance shops. Revenue streams include: Direct-to-Consumer (DTC) sales represent approximately 20-25% of total revenue and have shown strong growth, increasing over 10% in recent quarters. This channel offers higher margins as it eliminates distributor markups and allows direct customer relationships. Business-to-Business (B2B) sales through distributors and retailers comprise the majority of revenue. This includes sales to national automotive retailers, regional distributors, and specialty performance shops that serve end consumers. Third-party e-commerce platforms have emerged as a growing channel, with sales increasing over 50% in recent periods as the company expands its presence on platforms like Amazon and eBay. The company's profitability is influenced by several key factors. Positive margin drivers include pricing optimization strategies, operational efficiency improvements through SKU rationalization (the company eliminated 12,000 underperforming products), manufacturing cost reductions, and the shift toward higher-margin electronic products and direct-to-consumer sales. Margin pressures come from commodity cost inflation affecting raw materials like steel and aluminum, supply chain disruptions particularly for electronic components and microchips, potential tariffs on Chinese-sourced products, and competitive pricing pressure in the aftermarket industry. Consumer discretionary spending patterns also significantly impact demand, as performance modifications are typically non-essential purchases that decline during economic uncertainty.
Competitive moat
Holley's competitive moat is moderately strong but faces ongoing challenges. The company's primary advantages stem from its brand recognition and heritage, particularly in the Domestic Muscle segment where Holley carburetors have been the gold standard for over a century. This brand equity creates customer loyalty and pricing power among enthusiasts who view Holley as an authentic performance brand. The company also benefits from product breadth and cross-selling opportunities across its portfolio of brands, allowing it to serve multiple vehicle segments and offer complete performance solutions. Its distribution network relationships built over decades provide established channels to market, though these relationships require ongoing investment to maintain. However, the moat faces several vulnerabilities. The automotive aftermarket is highly competitive with numerous players ranging from large corporations to specialized niche manufacturers. Many products, particularly mechanical components, face commoditization pressure as manufacturing capabilities become more accessible globally. Technological disruption poses a significant long-term threat as the automotive industry shifts toward electric vehicles. While this transition will take decades to fully impact the performance aftermarket, it represents an existential challenge to companies focused on internal combustion engine modifications. The company is attempting to adapt by expanding into electronic products and exploring opportunities in electric vehicle modifications, but this transition remains uncertain. Additionally, the business is highly dependent on discretionary consumer spending, making it vulnerable to economic downturns when enthusiasts postpone non-essential vehicle modifications.
Risks & safety
Holley's margin of safety appears moderate to weak based on current financial metrics and market conditions. Liquidity and Solvency: - Current ratio of 2.86x indicates adequate short-term liquidity - Cash position of $39 million provides limited cushion - Negative free cash flow of -$15.6 million in Q1 2025 raises concerns - Debt-to-equity ratio has fluctuated but remains manageable - EBITDA turned slightly negative in Q1 2025 at -$0.04 million Valuation Metrics: - Trading at P/E ratio of 27x based on recent positive earnings - Price-to-book ratio of 0.72x suggests potential undervaluation relative to assets - EV/EBITDA ratio is distorted due to near-zero EBITDA - Stock price has declined significantly from historical highs Other Considerations: - Revenue guidance maintained at $580-600 million for 2025 - Company implementing 8.75% price increases to offset tariff impacts - Inventory reduction target of $10-15 million could improve working capital - Market cap of approximately $252 million appears modest relative to revenue scale
Recent development
Over the past few years, Holley has undergone significant strategic transformation focused on operational efficiency and market positioning. The company completed a major leadership overhaul, adding over 40 new executives and reorganizing into a four-division structure with Centers of Excellence to improve focus and accountability. Product portfolio optimization has been a key initiative, with the company eliminating approximately 12,000 underperforming SKUs (a 45% reduction) while launching 88 new products in 2024. This rationalization effort aims to focus resources on high-growth, high-margin products while reducing operational complexity. Digital transformation initiatives include implementing HubSpot CRM, launching a Product Master Data warehouse, and expanding e-commerce capabilities. The company surpassed $100 million in e-commerce sales and has seen strong growth in direct-to-consumer channels, which now represent over 20% of total sales. Geographic expansion efforts include entry into the Mexican market, which management estimates represents a $3-5 billion opportunity due to the country's older vehicle fleet that aligns well with Holley's product portfolio. Operational efficiency programs have generated $7.8 million in cost-to-serve savings in 2024, with targets for an additional $5-10 million in 2025. The company has also focused on improving supply chain resilience and reducing past-due orders. In response to potential tariff impacts, Holley has established a comprehensive project management office with five work streams covering governance, products, logistics, regulatory issues, and pricing strategies. This includes securing bonded warehouse facilities and implementing strategic price increases.
HLLY company profile · for informational purposes only — not investment advice.
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