GoPro, Inc. (GPRO) Insider Trading
Over the last 3 months, GPRO insiders made 1 open-market buy and 2 sales, a net purchase of $14.9M (SEC Form 4). Over the last 6 months, 66 institutions increased and 77 reduced their position (13F).
Insider Activity
Sentiment
99/100
Buys (3m)
1
Sells (3m)
2
Net (3m)
$14.9M
Insiders buyingFirst buy in 17 quarters
Insider trades by month Buys Sells
Aug
Sep
Nov
Feb
May
Jul
Context3-month price -59.4%Institutions mixed (13F)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jul 13, 2026 | Woodman Nicholasdirector, 10 percent owner, officer: CEO, Chairman of the Board | Buy | 19,280,205 | $0.78 |
| Jun 4, 2026 | LOPEZ MIGUEL Adirector | Grant | 110,181 | — |
| Jun 4, 2026 | Kahng Shazdirector | Grant | 110,181 | — |
| Jun 4, 2026 | Culp Hogue Emily S.director | Grant | 110,181 | — |
| Jun 4, 2026 | Lyne Susan Mdirector | Grant | 110,181 | — |
| Jun 4, 2026 | Ahmad-Taylor Tyronedirector | Grant | 110,181 | — |
| Jun 4, 2026 | DENNISON MICHAEL C.director | Grant | 110,181 | — |
| May 22, 2026 | MCGEE BRIANofficer: President and COO | Sell | 130,631 | $0.97 |
| May 19, 2026 | Tratt Brian Robertofficer: Chief Financial Officer | Grant | 216,216 | — |
| May 19, 2026 | Jahnke Deanofficer: SVP, Global Sales, CM, RE | Tax | 25,830 | $1.11 |
| May 19, 2026 | MCGEE BRIANofficer: President and COO | Grant | 432,432 | — |
| May 19, 2026 | Stephen Jason Christopherofficer: SVP, General Counsel | Grant | 270,270 | — |
| May 19, 2026 | Tratt Brian Robertofficer: Chief Financial Officer | Tax | 10,625 | $1.11 |
| May 19, 2026 | Stephen Jason Christopherofficer: SVP, General Counsel | Grant | 7,405 | — |
| May 19, 2026 | MCGEE BRIANofficer: President and COO | Tax | 43,324 | $1.11 |
| May 19, 2026 | Stephen Jason Christopherofficer: SVP, General Counsel | Sell | 16,894 | $1.11 |
| May 19, 2026 | Stephen Jason Christopherofficer: SVP, General Counsel | Tax | 13,999 | $1.11 |
| May 19, 2026 | Lafrades Charlesofficer: Chief Accounting Officer | Tax | 12,193 | $1.11 |
| May 19, 2026 | Jahnke Deanofficer: SVP, Global Sales, CM, RE | Grant | 270,270 | — |
| May 19, 2026 | Lafrades Charlesofficer: Chief Accounting Officer | Grant | 30,042 | — |
| May 19, 2026 | Lafrades Charlesofficer: Chief Accounting Officer | Grant | 25,000 | — |
| May 19, 2026 | Tratt Brian Robertofficer: Chief Financial Officer | Grant | 25,799 | — |
| Feb 24, 2026 | MCGEE BRIANofficer: EVP, CFO and COO | Sell | 59,509 | $0.79 |
| Feb 19, 2026 | Lafrades Charlesofficer: Chief Accounting Officer | Tax | 6,386 | $0.81 |
| Feb 19, 2026 | Stephen Jason Christopherofficer: SVP, General Counsel | Tax | 3,779 | $0.81 |
| Feb 19, 2026 | Stephen Jason Christopherofficer: SVP, General Counsel | Sell | 5,393 | $0.80 |
| Feb 19, 2026 | Jahnke Deanofficer: SVP, Global Sales, CM, RE | Tax | 13,167 | $0.81 |
| Feb 19, 2026 | MCGEE BRIANofficer: EVP, CFO and COO | Tax | 25,735 | $0.81 |
| Feb 19, 2026 | Woodman Nicholasdirector, 10 percent owner, officer: CEO, Chairman of the Board | Tax | 10,855 | $0.81 |
| Nov 24, 2025 | MCGEE BRIANofficer: EVP, CFO and COO | Sell | 4,579 | $1.57 |
Source: GPRO SEC Form 4 filings, latest Jul 13, 2026. For informational purposes only — not investment advice.
Institutional activity (13F)
How institutions changed their GPRO positions over the last 6 months (SEC Form 13F).
Increased
66
New positions
52
Reduced
77
Sold out
55
Largest moves
| Institution | Action | Shares | Filed |
|---|---|---|---|
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | Increased | 7.3M | Feb 13, 2026 |
| VANGUARD GROUP INC | Reduced | 6.6M | Jan 29, 2026 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | Reduced | 6.0M | May 15, 2026 |
| ACADIAN ASSET MANAGEMENT LLC | Increased | 5.6M | May 13, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | New Position | 5.4M | May 15, 2026 |
| ACADIAN ASSET MANAGEMENT LLC | Increased | 4.4M | Feb 10, 2026 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Increased | 4.1M | Feb 17, 2026 |
| UBS GROUP AG | Increased | 3.8M | Jan 29, 2026 |
| POINT72 ASSET MANAGEMENT, L.P. | New Position | 3.7M | Feb 17, 2026 |
| MILLENNIUM MANAGEMENT LLC | Increased | 3.4M | Feb 17, 2026 |
| ALLIANZ ASSET MANAGEMENT GMBH | Increased | 3.4M | May 11, 2026 |
| JACOBS LEVY EQUITY MANAGEMENT, INC | Increased | 2.6M | May 15, 2026 |
| BLACKROCK, INC. | Increased | 2.5M | Feb 12, 2026 |
| BLACKROCK, INC. | Reduced | 2.5M | May 13, 2026 |
| ALLIANZ ASSET MANAGEMENT GMBH | Increased | 2.3M | Feb 11, 2026 |
Source: SEC Form 13F filings. For informational purposes only — not investment advice.