Generac Holdings Inc.
- Open
- 208.93
- Day high
- 219.10
- Day low
- 206.30
- Prev close
- 215.38
- Volume
- 946K
- Mkt cap
- $12.7B
- P/E (TTM)
- 66.3
- EPS (TTM)
- $3.24
- P/B
- 4.7
- P/S
- 2.9
- Yield
- —
- Per share
- —
- ▼Insiders net selling -$2.9M over the last 3 months (0 open-market buys, 6 sales)
- 🏛Institutions mixed (13F)
Generac Holdings Inc. (GNRC) is a Industrials company listed on NYSE. The stock is up 40% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 6 sales (SEC Form 4).
Generac Holdings Inc. (GNRC) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 9 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
GNRC earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Apr 29, 2026 | $1.33 | $1.80 | +35.3% | $1.1B | +0.7% |
| Feb 11, 2026 | $1.81 | $1.61 | -11.0% | $1.1B | +4.0% |
| Oct 29, 2025 | $2.25 | $1.83 | -18.7% | $1.1B | -4.0% |
| Jul 30, 2025 | $1.33 | $1.65 | +24.1% | $1.1B | -12.6% |
| Apr 30, 2025 | $0.99 | $1.26 | +27.3% | $942M | -11.5% |
| Feb 12, 2025 | $2.49 | $2.80 | +12.4% | $1.2B | -0.9% |
| Oct 31, 2024 | $1.95 | $2.25 | +15.4% | $1.2B | -4.8% |
| Jul 31, 2024 | $1.24 | $1.35 | +8.9% | $998M | -0.2% |
| May 1, 2024 | $0.72 | $0.88 | +22.2% | $889M | +0.4% |
| Feb 14, 2024 | $2.10 | $2.07 | -1.4% | $1.1B | -2.7% |
| Nov 1, 2023 | $1.50 | $1.64 | +9.3% | $1.1B | +2.5% |
| Aug 2, 2023 | $1.16 | $1.08 | -6.9% | $1.0B | +2.4% |
GNRC insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jul 7, 2026 | Taffe Norman Pofficer: President Generac Home | Sell | 100 | $256.00 |
| Jul 7, 2026 | Taffe Norman Pofficer: President Generac Home | Option | 150 | $119.54 |
| Jul 7, 2026 | Taffe Norman Pofficer: President Generac Home | Option | 100 | $119.54 |
| Jul 7, 2026 | Taffe Norman Pofficer: President Generac Home | Sell | 200 | $256.00 |
| Jul 2, 2026 | Jagdfeld Aarondirector, officer: Chief Executive Officer | Sell | 5,000 | $288.05 |
| Jun 8, 2026 | Taffe Norman Pofficer: President Generac Home | Option | 100 | $119.54 |
| Jun 8, 2026 | Taffe Norman Pofficer: President Generac Home | Option | 150 | $119.54 |
| Jun 8, 2026 | Taffe Norman Pofficer: President Generac Home | Sell | 200 | $272.26 |
| Jun 8, 2026 | Taffe Norman Pofficer: President Generac Home | Sell | 100 | $272.26 |
| May 5, 2026 | Ramon David A.director | Grant | 699 | $257.83 |
| May 5, 2026 | Morgan Bennett Jdirector | Grant | 825 | $257.83 |
| May 5, 2026 | AVEDON MARCIA Jdirector | Grant | 699 | $257.83 |
| May 5, 2026 | Jenkins William D Jrdirector | Grant | 699 | $257.83 |
| May 5, 2026 | Jagdfeld Aarondirector, officer: Chief Executive Officer | Sell | 5,000 | $260.02 |
| May 5, 2026 | Zarcone Dominick Pdirector | Grant | 796 | $257.83 |
Source: GNRC SEC Form 4 filings, latest Jul 7, 2026. For informational purposes only — not investment advice.
See the full GNRC insider & 13F page →Generac Holdings Inc. company profile
Overview
Generac Holdings Inc. (NYSE:GNRC) is a leading manufacturer of backup power generation equipment, energy storage systems, and outdoor power equipment founded in 1959 and headquartered in Waukesha, Wisconsin. The company went public in February 2010 and has evolved from a traditional generator manufacturer into a comprehensive energy technology solutions provider. Generac serves residential, commercial, and industrial customers worldwide through a network of independent dealers, distributors, and retailers, positioning itself to capitalize on growing concerns about grid reliability and the increasing adoption of distributed energy resources.
Business
Generac operates in the power generation and energy technology industry, designing and manufacturing equipment that provides backup power during electrical outages and energy management solutions for homes and businesses. The company's core business revolves around standby generators - permanently installed systems that automatically activate when the electrical grid fails, providing seamless power to critical systems and appliances. The company operates through three primary business segments. The Residential Products segment (approximately 55-60% of revenue) manufactures home standby generators ranging from 7.5kW to 150kW, portable generators from 800W to 17.5kW, and outdoor power equipment including pressure washers, lawn equipment, and water pumps. These generators use either air-cooled engines for smaller units or liquid-cooled engines for larger installations, automatically switching on within seconds of a power outage. The Commercial & Industrial (C&I) Products segment (approximately 35-40% of revenue) produces larger-scale backup power solutions for businesses, healthcare facilities, data centers, telecommunications infrastructure, and industrial applications. These systems range from 10kW to 3,250kW and include mobile generators, light towers, and specialized equipment for rental companies. The segment also includes natural gas and diesel-powered generators designed for continuous or emergency backup operation. The Energy Technology segment (approximately 5-10% of revenue) represents Generac's expansion into clean energy and smart home technologies. This includes the PWRcell battery energy storage system that stores solar energy for later use, PWRview energy monitoring systems, and ecobee smart thermostats acquired to create integrated home energy management solutions. The company also provides grid services and microgrid solutions for utilities and large commercial customers.
Revenue model
Generac generates revenue primarily through product sales to a diverse customer base spanning residential homeowners, commercial businesses, industrial facilities, and utility companies. The residential segment sells through approximately 9,200 independent dealers who handle installation and service, while commercial products move through industrial distributors, electrical wholesalers, and direct sales to end users. The company's business model benefits from several recurring revenue streams. Beyond initial equipment sales, Generac generates ongoing income from aftermarket parts and service, extended warranties, and maintenance contracts. The energy technology segment operates on both product sales and subscription-based monitoring services through platforms like Mobile Link remote monitoring systems. Several factors influence Generac's profitability margins. Weather events and power outages create immediate demand spikes, as seen following hurricanes and severe storms that can drive 20-30% quarterly sales increases in affected regions. The company's margins benefit from economies of scale in manufacturing and a favorable product mix shift toward higher-margin home standby generators versus lower-margin portable units. Input cost pressures from steel, aluminum, and electronic components can compress margins, though Generac typically implements price increases to offset these impacts. Tariff policies present both challenges and opportunities - the company faces potential $125 million in additional costs from China tariffs but is actively diversifying its supply chain to facilities in Mexico and India. Interest rates and consumer spending patterns significantly impact residential demand, as backup generators represent discretionary home improvement purchases often financed by homeowners. The company's dealer network expansion and installation capacity constraints also influence growth rates and market penetration in the residential segment.
Competitive moat
Generac possesses a moderate but defendable competitive moat built on several key advantages. The company holds the dominant market position in residential standby generators with an estimated 70-80% market share in North America, creating significant scale economies in manufacturing, distribution, and dealer network development. This scale advantage allows Generac to offer competitive pricing while maintaining healthy margins. The company's extensive dealer network of over 9,200 independent contractors represents a substantial barrier to entry, as competitors would need years to build comparable distribution and installation capabilities. These dealers require training, certification, and ongoing support, creating switching costs and relationship stickiness. Additionally, Generac's brand recognition in the backup power category provides consumer trust advantages, particularly important for high-value home installations. Regulatory compliance and product certification requirements create additional barriers, as generators must meet various safety, emissions, and electrical standards that require significant engineering investment and testing. Generac's established relationships with utility companies for interconnection approvals and rebate programs further strengthen its competitive position. However, the moat faces several potential threats. Technology disruption from battery storage systems and solar-plus-storage solutions could reduce demand for traditional generators over time. Large industrial competitors like Caterpillar, Cummins, and Kohler possess significant resources and manufacturing capabilities that could challenge Generac's market position. The company's expansion into energy technology markets faces competition from established players like Tesla in energy storage and Google/Amazon in smart home devices, where Generac lacks the same dominant positioning it enjoys in traditional generators.
Risks & safety
Generac demonstrates a moderate margin of safety with generally solid financial fundamentals but some cyclical vulnerability. • Liquidity and Solvency: Strong current ratio of 1.97x and $281 million in cash provide adequate liquidity buffer. Debt-to-equity ratio of 0.59x is manageable, though total debt levels require monitoring during economic downturns. • Cash Generation: Healthy free cash flow of $605 million in 2024 (14% of revenue) with strong cash conversion ratios of 80-90%. Operating cash flow shows seasonal patterns but generally positive trends. • Valuation Metrics: Current P/E of 28x appears elevated relative to cyclical industrial companies, though justified by growth prospects. EV/EBITDA of 19x suggests premium valuation that offers limited downside protection. • Cyclical Risks: Business highly sensitive to weather events, consumer spending, and construction activity. Inventory management challenges during demand fluctuations can impact working capital requirements. • Market Penetration: Only 6.5% penetration in addressable residential market provides substantial growth runway but also indicates market development risk.
Recent development
Over the past several years, Generac has executed a strategic transformation from a traditional generator manufacturer to a comprehensive energy technology company. The company's "Powering a Smarter World" strategy focuses on creating integrated energy ecosystems that address power quality, grid reliability, and energy cost optimization. A major development has been the expansion into energy storage and smart home technologies. The acquisition of ecobee smart thermostats has created opportunities for integrated home energy management, with ecobee achieving record sales and moving toward profitability. The company launched the PWRcell 2 energy storage system in early 2025, designed to compete more effectively in the residential battery market with improved performance and competitive pricing. Generac has significantly expanded its dealer network and distribution capabilities, growing from approximately 8,700 dealers in 2022 to over 9,200 in 2024. The company introduced an "Aligned Contractor" program with over 2,000 certified installers to address installation capacity constraints and improve customer experience. In the commercial segment, Generac has pursued larger-scale opportunities including data center backup power systems and microgrid solutions. The company acquired SunGrid Solutions and Agito to enhance its battery energy storage and microgrid control capabilities, while securing a $50 million Department of Energy microgrid project in Puerto Rico. The company has also focused on supply chain diversification to reduce tariff exposure and improve cost competitiveness, expanding manufacturing capabilities in Mexico, India, and other international locations while reducing dependence on Chinese suppliers from over 10% to an expected 5% of material purchases.
GNRC company profile · for informational purposes only — not investment advice.
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