FROG Stock: Insider Activity, Filings & Research
JFrog Ltd. (FROG) — Drillr’s hub for FROG insider activity, SEC filings, earnings signals and AI research. Over the trailing 3 months, FROG insiders filed 0 open-market buys and 38 sales (SEC Form 4).
FROG insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 2, 2026 | Shlomi Ben Haimdirector, officer: CHIEF EXECUTIVE OFFICER | Sell | 51,237 | $75.02 |
| May 28, 2026 | Shlomi Ben Haimdirector, officer: CHIEF EXECUTIVE OFFICER | Sell | 48,763 | $75.04 |
| May 22, 2026 | Steele Elisadirector | Sell | 684 | $72.40 |
| May 22, 2026 | Steele Elisadirector | Grant | 4,427 | — |
| May 22, 2026 | Sela Yossidirector | Grant | 4,427 | — |
| May 22, 2026 | Shlomi Ben Haimdirector, officer: CHIEF EXECUTIVE OFFICER | Grant | 179,115 | — |
| May 22, 2026 | Zarmi Sigaldirector | Grant | 3,542 | — |
| May 22, 2026 | ZWARENSTEIN BARRYdirector | Grant | 4,427 | — |
| May 22, 2026 | Vitus Andrew L.director | Grant | 3,542 | — |
| May 22, 2026 | Simon Fredericdirector | Grant | 3,542 | — |
| May 22, 2026 | Wassenaar Yvonnedirector | Sell | 1,368 | $72.40 |
| May 22, 2026 | Landman Yoavdirector, officer: CHIEF TECHNOLOGY OFFICER | Grant | 80,601 | — |
| May 22, 2026 | Visoso Luis Felipedirector | Grant | 3,542 | — |
| May 22, 2026 | Wassenaar Yvonnedirector | Grant | 4,427 | — |
| May 18, 2026 | Landman Yoavdirector, officer: CHIEF TECHNOLOGY OFFICER | Sell | 5,800 | $62.61 |
Source: FROG SEC Form 4 filings, latest Jun 2, 2026. For informational purposes only — not investment advice.
JFrog Ltd. company profile
Overview
JFrog Ltd. (NASDAQ:FROG) is a DevOps platform company founded in 2008 and headquartered in Sunnyvale, California. The company went public in September 2020 and has established itself as a leading provider of software supply chain management solutions. JFrog serves technology companies, financial services firms, retail organizations, healthcare providers, and telecommunications companies worldwide, helping them manage the complexities of modern software development and deployment processes.
Business
JFrog operates in the DevOps software industry, providing a comprehensive platform that unifies DevOps, DevSecOps, and MLOps (Machine Learning Operations) capabilities. The company's core offering revolves around managing the software supply chain - the entire process of how software components, packages, and applications move from development through production deployment. The company's flagship product is JFrog Artifactory, a universal package repository that serves as a central hub where development teams store, manage, and distribute software packages at any scale. Think of it as a sophisticated warehouse system for software components, allowing organizations to track every piece of code, library, and dependency used in their applications. JFrog's platform includes several integrated products: JFrog Pipelines for automating software delivery workflows, JFrog Xray for security scanning and vulnerability detection, JFrog Distribution for enterprise-grade software package distribution, and newer offerings like JFrog Connect for IoT device management and JFrog ML for machine learning model management. The company offers its solutions through multiple deployment models: cloud-hosted services (approximately 43% of revenue), self-managed on-premises installations (57% of revenue), and hybrid configurations. JFrog's Enterprise Plus subscription tier, which includes advanced security and ML capabilities, represents about 55% of total revenue and has been growing at 37% year-over-year.
Revenue model
JFrog operates primarily on a subscription-based software-as-a-service (SaaS) model, generating revenue through recurring annual and multi-year contracts. The company offers tiered subscription plans ranging from JFrog Pro for smaller teams to JFrog Enterprise Plus for large organizations requiring advanced security, compliance, and ML capabilities. Revenue streams include cloud-hosted subscriptions (growing at 42% annually), self-managed software licenses, and professional services. The company's customers are primarily enterprise software development teams, with over 1,018 customers generating more than $100,000 in annual recurring revenue (ARR) and 52 customers exceeding $1 million ARR. JFrog's margins are influenced by several factors that could increase profitability: growing adoption of higher-tier Enterprise Plus subscriptions, increasing cloud consumption above committed levels, successful upselling of security and ML capabilities, and economies of scale in cloud operations. Conversely, margin pressure could come from competitive pricing in the DevOps market, increased cloud infrastructure costs, extended sales cycles during economic uncertainty, and significant R&D investments required to maintain technological leadership in rapidly evolving areas like AI/ML and security. The company maintains a land-and-expand strategy, initially securing smaller deployments within organizations and then expanding usage across development teams, which has resulted in a net dollar retention rate of 116% and gross retention of 97%.
Competitive moat
JFrog's competitive moat stems from several interconnected factors, though the strength varies across different aspects of its business. The company benefits from high switching costs once organizations integrate JFrog's platform into their development workflows, as migrating software repositories and CI/CD pipelines represents significant technical complexity and risk. The platform's network effects create value as more developers and teams within an organization adopt JFrog's tools, making the entire software supply chain more efficient and standardized. JFrog has also built substantial domain expertise in binary repository management and software package security, areas that require deep technical knowledge and years of refinement. However, JFrog faces meaningful competitive pressures. Large cloud providers like AWS, Microsoft Azure, and Google Cloud offer competing DevOps tools that integrate seamlessly with their broader cloud ecosystems. GitHub's growing platform capabilities, particularly after Microsoft's acquisition, present a significant competitive threat, though JFrog has attempted to address this through strategic partnerships. The DevOps market remains highly fragmented with numerous point solutions, and JFrog's success depends on convincing customers to consolidate onto its platform rather than continuing to use best-of-breed individual tools. The company's moat is moderately strong within its core binary repository management niche but faces ongoing challenges in expanding beyond this foundation into adjacent areas like security and ML operations where established players already exist.
Risks & safety
JFrog maintains a relatively strong financial position with moderate margin of safety considerations: • **Liquidity and Solvency**: Strong current ratio of 2.14x with $44.3 million in cash and short-term investments. Low debt-to-equity ratio of 0.015 indicates minimal financial leverage risk. • **Cash Generation**: Positive free cash flow of $28.1 million in Q1 2025 with 23% free cash flow margin demonstrates operational efficiency despite GAAP losses. • **Valuation Metrics**: Trading at 4.5x price-to-book ratio, which appears reasonable for a growing SaaS company. Negative EBITDA makes traditional valuation metrics less meaningful. • **Operational Metrics**: High gross retention rate of 97% and net dollar retention of 116% indicate strong customer stickiness and expansion potential. • **Growth Sustainability**: Revenue growing at 22% annually with cloud segment expanding at 42%, suggesting continued market demand despite macroeconomic headwinds. • **Risk Factors**: Ongoing GAAP losses and negative EBITDA require continued revenue growth to achieve profitability. Competitive pressures from larger cloud providers could impact long-term pricing power.
Recent development
Over the past few years, JFrog has executed several strategic pivots to expand beyond its core binary repository management into a comprehensive software supply chain platform. The company has made significant investments in security capabilities, launching JFrog Advanced Security and JFrog Runtime Security to address growing enterprise concerns about software supply chain vulnerabilities. A major strategic development has been JFrog's expansion into MLOps through the acquisition of Quack AI, positioning the company as the first to unify DevOps, DevSecOps, and MLOps on a single platform. This move responds to the growing enterprise need to manage AI and machine learning models with the same rigor as traditional software components. JFrog has also strengthened key partnerships, particularly with GitHub, to create integrated experiences for developers while maintaining its platform's relevance in an increasingly competitive landscape. The company has formed strategic collaborations with AWS, Hugging Face, and NVIDIA to expand its ecosystem reach. The company has shifted toward a more enterprise-focused sales approach, reducing its total customer count from 740 to 604 while increasing high-value customers. This strategic focus on larger enterprise deals has resulted in longer sales cycles but higher average contract values, with customers over $1 million ARR growing from 37 to 52 year-over-year. JFrog has also been cautious about cloud migration expectations, taking a conservative approach to guidance while investing heavily in cloud infrastructure and capabilities to support enterprise-scale deployments.
FROG company profile · for informational purposes only — not investment advice.
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