FND Stock: Insider Activity, Filings & Research
Floor & Decor Holdings, Inc. (FND) — Drillr’s hub for FND insider activity, SEC filings, earnings signals and AI research. Over the trailing 3 months, FND insiders filed 2 open-market buys and 1 sale (SEC Form 4).
FND insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| May 18, 2026 | LANGLEY BRYANofficer: EVP & CHIEF FINANCIAL OFFICER | Option | 1,159 | $9.99 |
| May 7, 2026 | PAULSEN BRADLEYdirector, officer: Chief Executive Officer | Tax | 2,461 | $48.30 |
| May 4, 2026 | PAULSEN BRADLEYdirector, officer: Chief Executive Officer | Buy | 5,000 | $50.25 |
| May 4, 2026 | SAYMAN ERSANofficer: EVP - MERCHANDISING | Option | 28,320 | $9.99 |
| May 4, 2026 | LANGLEY BRYANofficer: EVP & CHIEF FINANCIAL OFFICER | Buy | 2,500 | $48.69 |
| May 4, 2026 | SAYMAN ERSANofficer: EVP - MERCHANDISING | Sell | 15,200 | $48.28 |
| Mar 2, 2026 | Christopherson David Victorofficer: EVP, CAO & CLO | Tax | 575 | $69.09 |
| Mar 2, 2026 | TAYLOR THOMAS Vdirector, officer: Executive Chair | Tax | 10,262 | $69.09 |
| Mar 2, 2026 | LANGLEY BRYANofficer: EVP & CHIEF FINANCIAL OFFICER | Tax | 319 | $70.14 |
| Mar 2, 2026 | DENNY STEVEN ALANofficer: EVP, STORE OPERATIONS | Tax | 539 | $69.09 |
| Mar 2, 2026 | LANGLEY BRYANofficer: EVP & CHIEF FINANCIAL OFFICER | Tax | 273 | $69.09 |
| Mar 2, 2026 | Adamson John Jofficer: EVP & CIO | Tax | 254 | $69.09 |
| Mar 2, 2026 | DENNY STEVEN ALANofficer: EVP, STORE OPERATIONS | Tax | 276 | $70.14 |
| Mar 2, 2026 | Christopherson David Victorofficer: EVP, CAO & CLO | Tax | 1,219 | $69.09 |
| Mar 2, 2026 | SAYMAN ERSANofficer: EVP - MERCHANDISING | Tax | 218 | $69.09 |
Source: FND SEC Form 4 filings, latest May 18, 2026. For informational purposes only — not investment advice.
Floor & Decor Holdings, Inc. company profile
Overview
Floor & Decor Holdings, Inc. (NYSE:FND) is a multi-channel specialty retailer and commercial flooring distributor founded in 2000 and headquartered in Atlanta, Georgia. The company went public in April 2017 and has grown to become one of the largest hard surface flooring retailers in the United States. As of 2025, Floor & Decor operates over 250 warehouse-format stores across 36 states, serving both professional contractors and do-it-yourself customers through its unique warehouse retail model that combines extensive product selection with competitive pricing.
Business
Floor & Decor operates in the home improvement retail industry, specifically focusing on hard surface flooring and related accessories. The company's core business revolves around selling flooring materials including tile, wood, laminate, vinyl, and natural stone products, along with decorative and installation accessories. The company operates through multiple business segments. The primary retail segment accounts for the majority of revenue through its warehouse-format stores, which are large-scale retail locations designed to display thousands of flooring options while maintaining competitive pricing through high-volume purchasing and efficient operations. These stores typically range from 70,000 to 90,000 square feet and feature extensive product displays that allow customers to see and touch materials before purchasing. Spartan Surfaces represents the company's commercial flooring distribution business, serving contractors and commercial customers with specialized flooring solutions for large-scale projects. This segment has shown variable performance but represents a key growth avenue for the company. The company also operates an e-commerce platform through FloorandDecor.com, which has grown to represent approximately 18-19% of total sales. Additionally, Floor & Decor offers design services through in-store designers who help customers plan their flooring projects, and installation services to provide a complete solution for customers who prefer professional installation. Revenue is roughly split between professional customers (approximately 50% of sales) and do-it-yourself consumers, with the professional segment showing stronger growth trends. The company has been expanding into adjacent categories such as cabinets and outdoor products to increase its addressable market and customer wallet share.
Revenue model
Floor & Decor generates revenue primarily through product sales across multiple channels. The company purchases flooring materials and accessories from manufacturers worldwide, then sells them at a markup through its retail stores, commercial distribution network, and e-commerce platform. The business model is built on high-volume purchasing that enables competitive pricing while maintaining healthy gross margins, which have improved from around 40% to over 43% in recent years. The company's customers include professional contractors and installers who typically purchase in larger quantities and represent about 50% of sales, as well as individual consumers undertaking home improvement projects. Professional customers are particularly valuable as they tend to have higher transaction values and more frequent purchases. The company has invested heavily in serving this segment through specialized programs, loyalty rewards, and dedicated sales support. Several factors influence the company's margins and profitability. Positive margin drivers include the ongoing shift toward higher-margin "better and best" product categories, growth in design services which command premium pricing, increased penetration of professional customers, and successful vendor negotiations that reduce product costs. The company has also been diversifying its sourcing away from China (from 50% in 2018 to mid-single digits currently) to reduce tariff exposure and supply chain risks. Margin pressures come from potential tariff increases on imported goods, competitive pricing pressure in the home improvement market, and macroeconomic factors affecting housing demand such as interest rates and existing home sales volumes. The company's performance is also sensitive to construction activity levels, home renovation spending, and overall consumer confidence. Weather events can provide temporary boosts through reconstruction demand but also create supply chain disruptions.
Competitive moat
Floor & Decor's competitive moat is moderately strong but not insurmountable. The company's primary advantages stem from its unique warehouse retail format that combines extensive product selection with competitive pricing, which is difficult for smaller competitors to replicate due to the significant capital requirements and scale needed to achieve favorable supplier terms. The company's scale advantages allow it to negotiate better pricing with suppliers and maintain lower costs per square foot than independent flooring retailers. Its large format stores create a destination shopping experience that showcases thousands of products, making it difficult for customers to comparison shop effectively and creating some switching costs through convenience and selection. However, the moat faces several challenges. Large home improvement retailers like Home Depot and Lowe's represent significant competitive threats with their own scale advantages, broader product offerings, and established customer relationships. These competitors could potentially expand their flooring sections or improve their value propositions to capture market share. The professional contractor segment provides some defensive characteristics, as these customers value reliable supply, consistent quality, and strong vendor relationships that take time to build. Floor & Decor's investment in pro-focused services and loyalty programs creates some customer stickiness in this segment. Potential disruption could come from e-commerce platforms that offer comparable selection and pricing with greater convenience, though flooring remains a tactile product where customers prefer to see and feel materials before purchasing. Economic downturns also pose risks as flooring purchases are often discretionary and can be deferred during challenging times.
Risks & safety
Floor & Decor presents a moderate margin of safety with manageable debt levels but limited cash generation and high valuation metrics. • Liquidity and Debt: The company maintains approximately $187 million in cash with total debt-to-equity ratio of 0.78, indicating manageable leverage levels. Current ratio of 1.22 suggests adequate short-term liquidity. • Cash Generation: Free cash flow has been inconsistent, ranging from negative $344 million in 2022 to positive $156 million in 2024, indicating some volatility in cash generation capabilities. • Valuation Concerns: Trading at high multiples with P/E ratio of 45-57x and EV/EBITDA of 21-25x, suggesting limited valuation cushion. Price-to-book ratio of 4.0-5.0x indicates premium valuation relative to book value. • Operational Risks: The business is cyclical and sensitive to housing market conditions, with comparable store sales showing recent declines of 1-9% depending on the quarter. • Growth Investment: Continued store expansion requires significant capital investment, with 25 new stores planned for 2025, creating ongoing cash flow demands.
Recent development
Over the past few years, Floor & Decor has undertaken several strategic initiatives to diversify its business and reduce risk exposure. The most significant development has been the dramatic reduction in Chinese sourcing from 50% of products in 2018 to mid-single digits currently, with the United States now representing 27% of manufacturing sources. This shift required substantial supplier relationship changes and was accelerated by tariff concerns. The company has been expanding into adjacent product categories beyond traditional flooring, including the launch of a semi-custom cabinet program in 40 stores and expansion of outdoor and pool-related products. These initiatives aim to increase the addressable market and capture a larger share of customer renovation budgets. Digital and service capabilities have seen continued investment, with e-commerce sales growing to represent 18-19% of total sales and the company beginning a multi-year Enterprise Resource Planning system implementation. The design services program has expanded significantly, with over 920 in-store designers managing hundreds of thousands of appointments annually. The professional customer focus has intensified, with pro sales growing from 35% of total sales in 2021 to approximately 50% currently. The company has invested in specialized loyalty programs, educational events, and customer relationship management tools to serve this segment more effectively. Store expansion strategy has become more selective, with planned openings reduced from 30-35 stores annually to 25 stores in 2025, focusing on markets with higher household incomes and stronger brand awareness. The company has also introduced smaller format stores for certain markets.
FND company profile · for informational purposes only — not investment advice.
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