Flowers Foods, Inc.
- Open
- 7.25
- Day high
- 7.36
- Day low
- 7.16
- Prev close
- 7.28
- Volume
- 1.3M
- Mkt cap
- $1.5B
- P/E (TTM)
- 27.8
- EPS (TTM)
- $0.26
- P/B
- 1.2
- P/S
- 0.3
- Yield
- 12.02%
- Per share
- $0.87
- ▲Insiders net buying $38K over the last 3 months (1 open-market buy, 0 sales)
- 🏛Institutions accumulating (13F)
Flowers Foods, Inc. (FLO) is a Consumer Defensive company listed on NYSE. The stock is down 53% over the past year. Over the trailing 3 months, insiders filed 1 open-market buy and 0 sales (SEC Form 4). Drillr has 1 published research article covering FLO.
Flowers Foods, Inc. (FLO) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 2 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
FLO earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Aug 21, 2026 | $0.23 | $0.21 | -6.7% | $1.2B | -3.2% |
| May 22, 2026 | $0.27 | $0.29 | +7.8% | $1.6B | -0.5% |
| Feb 12, 2026 | $0.16 | $0.22 | +36.6% | $1.2B | -20.5% |
| Nov 6, 2025 | $0.23 | $0.23 | -0.9% | $1.2B | -0.1% |
| Aug 15, 2025 | $0.29 | $0.30 | +2.7% | $1.2B | -0.0% |
| May 16, 2025 | $0.38 | $0.35 | -7.9% | $1.6B | +19.1% |
| Feb 7, 2025 | $0.22 | $0.22 | +0.0% | $1.1B | -29.3% |
| Nov 8, 2024 | $0.29 | $0.33 | +13.8% | $1.2B | -0.9% |
| Aug 16, 2024 | $0.33 | $0.36 | +9.1% | $1.2B | -1.6% |
| May 16, 2024 | $0.41 | $0.37 | -9.5% | $1.6B | -0.3% |
| Feb 8, 2024 | $0.21 | $0.20 | -4.8% | $1.1B | -27.7% |
| Nov 9, 2023 | $0.28 | $0.29 | +3.6% | $1.2B | -1.3% |
FLO insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 16, 2026 | COURTNEY H MARKofficer: Chief Brand Officer | Grant | 25,980 | — |
| Jun 10, 2026 | SCAGLIONE DIEGO ANTHONYofficer: Chief Financial Officer | Buy | 5,000 | $7.51 |
| Jun 8, 2026 | Chubb Thomas Caldecot IIIdirector | Option | 3,710 | — |
| Jun 1, 2026 | KING BRIGITTEdirector | Grant | 22,260 | — |
| Jun 1, 2026 | Smith Joanne Ddirector | Grant | 22,260 | — |
| Jun 1, 2026 | Spainhour Sterling A Jr.director | Option | 7,900 | — |
| Jun 1, 2026 | DEESE GEORGE Edirector | Option | 9,350 | — |
| Jun 1, 2026 | LEWIS MARGARET Gdirector | Grant | 22,260 | — |
| Jun 1, 2026 | GASS RHONDAdirector | Grant | 22,260 | — |
| Jun 1, 2026 | McFadden William Jamesondirector | Option | 9,350 | — |
| Jun 1, 2026 | LEWIS MARGARET Gdirector | Option | 9,350 | — |
| Jun 1, 2026 | Chubb Thomas Caldecot IIIdirector | Option | 9,350 | — |
| Jun 1, 2026 | Spainhour Sterling A Jr.director | Grant | 22,260 | — |
| Jun 1, 2026 | Casey Edward J. Jr.director | Option | 9,350 | — |
| Jun 1, 2026 | SPEAR JAMES Tdirector | Grant | 22,260 | — |
Source: FLO SEC Form 4 filings, latest Jun 16, 2026. For informational purposes only — not investment advice.
See the full FLO insider & 13F page →Flowers Foods, Inc. company profile
Overview
Flowers Foods, Inc. (NYSE:FLO) is a leading producer and distributor of packaged bakery products in the United States, founded in 1919 and headquartered in Thomasville, Georgia. Originally known as Flowers Industries until 2001, the company has grown from a regional bakery operation into one of the largest baking companies in America. Today, Flowers Foods operates 46 bakeries across the country and distributes its products through both direct-store-delivery and warehouse systems, serving a diverse customer base that includes supermarkets, mass merchandisers, convenience stores, restaurants, and foodservice distributors.
Business
Flowers Foods operates in the packaged foods industry, specifically focusing on fresh and frozen bakery products. The company's business is built around manufacturing and distributing bread, buns, rolls, snack cakes, and tortillas under well-known brand names including Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, Mrs. Freshley's, and Tastykake. The bakery industry serves as a fundamental part of the food supply chain, providing staple carbohydrate products that form the basis of many meals. Fresh packaged breads represent the company's core business, encompassing everything from traditional white and wheat loaves to premium artisanal varieties and specialty health-focused options like gluten-free products. The company also produces sweet baked goods including snack cakes, donuts, and pastries, which serve the indulgent snacking market. The business operates through two primary segments: 1. Fresh Packaged Breads (approximately 75-80% of revenue) - which includes branded retail bread products sold through grocery stores and mass retailers, and 2. Other segments (approximately 20-25% of revenue) - encompassing sweet baked goods, foodservice products, and private label manufacturing for other retailers. Dave's Killer Bread has emerged as a particular growth driver, achieving over $1 billion in retail sales and representing the premium, health-conscious segment of the market with organic and whole grain offerings.
Revenue model
Flowers Foods generates revenue primarily through product sales to retailers and foodservice operators, operating on a traditional manufacturing and distribution business model. The company sells its products to supermarkets, mass merchandisers like Walmart, convenience stores, dollar stores, restaurants, and quick-serve chains. Revenue comes from wholesale pricing to these customers, who then mark up the products for final consumer sale. The company's profitability depends heavily on managing the spread between input costs and selling prices. Key input costs include wheat, flour, sugar, oils, packaging materials, and labor. Flowers Foods faces margin pressure when commodity prices rise faster than they can implement price increases to customers. Conversely, margins expand when commodity costs moderate or when the company successfully implements pricing strategies. The business benefits from economies of scale in purchasing ingredients and operating large-scale bakeries efficiently. Several factors influence the company's margins and profitability. Commodity price volatility represents the most significant external risk, as wheat, sugar, and oil prices can fluctuate dramatically based on weather, global supply chains, and geopolitical events. Transportation and fuel costs also impact margins given the company's extensive distribution network. Consumer demand patterns affect volume and pricing power - premium brands like Dave's Killer Bread command higher margins but require continued consumer acceptance of price premiums. Competitive dynamics in the promotional environment can pressure margins if the company needs to increase trade spending to maintain market share. Labor costs and operational efficiency at the company's 46 bakeries directly impact manufacturing costs, while potential tariffs on imported ingredients create additional cost pressures that may be difficult to pass through to customers immediately.
Competitive moat
Flowers Foods possesses a moderate competitive moat built primarily on brand recognition, distribution network advantages, and operational scale, though this moat faces increasing pressure from changing consumer preferences and competitive dynamics. The company's strongest defensive position lies in its portfolio of established brands, particularly Nature's Own and Dave's Killer Bread, which have achieved significant consumer loyalty and shelf space in retail stores. Brand recognition in the bread category creates switching costs for consumers who develop preferences for specific taste, texture, and nutritional profiles. The company's direct-store-delivery (DSD) system provides a meaningful competitive advantage, as this distribution method ensures product freshness and optimal shelf presentation while creating barriers for new entrants who would need to build similar logistics capabilities. The DSD model also strengthens relationships with retailers through frequent contact and superior service levels. Additionally, Flowers Foods' manufacturing scale across 46 bakeries creates cost advantages and supply chain efficiencies that smaller competitors cannot easily replicate. However, the moat shows signs of erosion in several areas. The bread category faces long-term headwinds from changing dietary preferences, including low-carb trends and the potential impact of GLP-1 weight-loss drugs on consumer behavior. Private label competition continues to pressure branded products, particularly during economic downturns when consumers become more price-sensitive. The company also faces increasing competition from artisanal bakeries, specialty health food brands, and alternative protein sources. While Dave's Killer Bread has successfully captured the premium, health-conscious segment, this success has attracted numerous competitors launching similar organic and whole grain products. The relatively low barriers to entry in local and regional baking markets mean that focused competitors can challenge Flowers Foods in specific geographic areas or product categories, limiting the company's pricing power and market share growth potential.
Risks & safety
Flowers Foods presents a moderate margin of safety profile with stable cash generation but elevated debt levels and modest valuation metrics. • Liquidity and Solvency: Current ratio of 1.26x indicates adequate short-term liquidity, though relatively tight. Cash position is low at $7.3 million with limited financial flexibility. Debt-to-equity ratio of 1.51x represents elevated leverage that could constrain financial flexibility during downturns. • Cash Flow Stability: Strong operating cash flow of $136 million in Q1 2025 and free cash flow of $110 million demonstrate consistent cash generation. Full-year 2024 free cash flow of $281 million provides reasonable coverage for dividend payments and debt service. • Valuation Metrics: Trading at 18.2x P/E ratio and 10.7x EV/EBITDA, representing fair but not compelling valuations for a mature consumer staples company. Price-to-book ratio of 2.7x suggests limited asset-based downside protection. • Other Considerations: Mature industry with limited growth prospects, exposure to commodity price volatility, and secular headwinds from changing dietary preferences reduce the overall margin of safety despite stable cash flows.
Recent development
Over the past few years, Flowers Foods has pursued a strategic transformation focused on portfolio premiumization and geographic expansion while addressing category headwinds through innovation and operational efficiency improvements. The company has significantly invested in building Dave's Killer Bread into a billion-dollar brand, expanding beyond traditional bread into snacking categories with protein bars and snack bites. This diversification strategy aims to capture growth in higher-margin, faster-growing segments while reducing dependence on the declining traditional bread category. The company has also focused on geographic expansion into underpenetrated markets, particularly the Northeast, Midwest, and Western regions, where it sees opportunities to gain market share with its differentiated brand portfolio. Management has restructured its retail team with a channel-specific approach to better serve different customer types, from traditional grocery to mass retailers and dollar stores. Innovation initiatives have accelerated, with the launch of 11 new products across the portfolio in 2024, including Wonder brand sweet baked goods and smaller loaf options to address consumer demand for convenience and value. The company has also been preparing for potential disruption from GLP-1 weight-loss drugs by developing products that align with changing consumer preferences for portion control and health-conscious options. Operationally, Flowers Foods has implemented cost reduction programs targeting $40-50 million in annual savings, focusing on supply chain optimization, bakery efficiency improvements, and overhead reduction. The company closed underperforming facilities and strategically exited lower-margin foodservice contracts to improve overall profitability. Management has also expressed increased optimism about M&A opportunities, particularly the pending acquisition of Simple Mills, which would further expand the company's presence in the better-for-you snacking category and provide additional growth avenues beyond traditional baked goods.
FLO company profile · for informational purposes only — not investment advice.
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