EVER Stock: Insider Activity, Filings & Research

EverQuote, Inc. (EVER) — Drillr’s hub for EVER insider activity, SEC filings, earnings signals and AI research. Over the trailing 3 months, EVER insiders filed 0 open-market buys and 11 sales (SEC Form 4).

Sentiment

0/100

Buys (3m)

Sells (3m)

Net (3m)

-$700.7K

Insider trades by month Buys Sells

Dec

Jan

Feb

Apr

May

Jun

Context3-month price +6.6%Institutions accumulating (13F)

Date	Insider	Type	Shares	Price
Jun 2, 2026	Ayotte Jonofficer: Chief Accounting Officer	Sell	889	$20.00
May 28, 2026	Brainard Davidofficer: Chief Technology Officer	Sell	581	$19.90
May 28, 2026	Brainard Davidofficer: Chief Technology Officer	Sell	516	$18.69
May 28, 2026	Ayotte Jonofficer: Chief Accounting Officer	Sell	888	$18.69
May 22, 2026	Ayotte Jonofficer: Chief Accounting Officer	Sell	285	$18.24
May 22, 2026	Sanborn Josephofficer: CFO and Chief Admin Officer	Tax	3,174	$18.71
May 22, 2026	Brainard Davidofficer: Chief Technology Officer	Tax	1,209	$18.71
May 22, 2026	Ayotte Jonofficer: Chief Accounting Officer	Tax	1,147	$18.71
May 8, 2026	Sanborn Josephofficer: CFO and Chief Admin Officer	Sell	20,000	$20.70
May 7, 2026	Ayotte Jonofficer: Chief Accounting Officer	Sell	363	$20.00
May 7, 2026	Brainard Davidofficer: Chief Technology Officer	Option	3,172	$7.09
May 7, 2026	Brainard Davidofficer: Chief Technology Officer	Sell	9,942	$19.42
Apr 13, 2026	Neble George Rdirector	Sell	670	$15.91
Apr 7, 2026	Ayotte Jonofficer: Chief Accounting Officer	Sell	364	$15.35
Apr 2, 2026	Ayotte Jonofficer: Chief Accounting Officer	Tax	1,537	$14.74

Source: EVER SEC Form 4 filings, latest Jun 2, 2026. For informational purposes only — not investment advice.

Overview

EverQuote, Inc. (NASDAQ:EVER) is a Cambridge, Massachusetts-based online insurance marketplace that was founded in 2008 and went public in June 2018. Originally incorporated as AdHarmonics, Inc., the company rebranded to EverQuote in November 2014. The company operates as a digital intermediary connecting insurance shoppers with insurance carriers and agents across multiple product lines, with auto insurance being its primary focus. After experiencing significant challenges during the 2022-2023 auto insurance market downturn, EverQuote has successfully pivoted to become a specialized Property & Casualty (P&C) insurance marketplace, achieving over $500 million in annual revenue by 2024.

Business

EverQuote operates in the insurance technology sector, specifically as an online marketplace that connects consumers seeking insurance coverage with insurance carriers and independent agents. The company functions as a digital intermediary in the insurance distribution chain, leveraging technology to match potential customers with appropriate insurance providers. The company's core business revolves around lead generation and referral services for the insurance industry. When consumers visit EverQuote's websites to shop for insurance, they provide information about their insurance needs through online forms. EverQuote then uses proprietary algorithms and artificial intelligence to match these consumers with relevant insurance carriers or local agents who can provide quotes and coverage options. EverQuote's business is organized into two primary segments: 1. Auto Insurance Vertical (approximately 92% of revenue): This segment focuses on connecting consumers shopping for auto insurance with carriers and agents. The auto insurance market represents the largest component of EverQuote's business, generating $446 million in revenue during 2024. This vertical experienced significant recovery following the 2022-2023 market downturn when many carriers reduced their customer acquisition spending due to underwriting losses. 2. Home and Renters Insurance Vertical (approximately 8% of revenue): This smaller but growing segment connects consumers with providers of property insurance, including homeowners and renters insurance policies. This vertical generated $52 million in revenue during 2024, representing a 27% year-over-year growth rate. The company has strategically exited other insurance verticals, including health insurance, to focus exclusively on Property & Casualty insurance products. EverQuote's platform serves both direct insurance carriers (large national insurers) and local independent insurance agents, providing them with qualified leads and potential customers who are actively shopping for coverage.

Revenue model

EverQuote generates revenue through a lead generation and referral model where insurance carriers and agents pay the company for qualified consumer leads. The company's primary revenue streams include fees charged to carriers when consumers are referred to them, and commissions earned when consumers successfully purchase insurance policies through EverQuote's platform. The company's financial model is built around Variable Marketing Margin (VMM), which represents the difference between total revenue and variable marketing costs. EverQuote spends money on digital advertising to attract consumers to its platform, then monetizes these visitors by connecting them with insurance providers who pay for the referrals. The company achieved a VMM of approximately 28% in recent quarters. EverQuote's paying customers are primarily insurance carriers and independent agents. Large national insurance companies use EverQuote's platform to acquire new customers, while local independent agents pay for leads in their geographic markets. The company has developed products like "Smart Campaigns" that help carriers optimize their customer acquisition performance through AI-powered bidding and targeting. Several factors influence EverQuote's margins and profitability: Positive margin drivers include the recovery of the auto insurance market as carriers restore underwriting profitability and resume customer acquisition spending. The company's investments in artificial intelligence and machine learning capabilities help improve traffic quality and conversion rates, leading to higher monetization per lead. Additionally, EverQuote's scale and proprietary data provide competitive advantages in traffic acquisition efficiency. Negative margin pressures come from increased competition for digital advertising inventory, which can drive up customer acquisition costs. Regulatory changes, such as the FCC's one-to-one consent rules implemented in 2025, can impact lead generation volumes and require operational adjustments. Economic downturns or insurance market disruptions can cause carriers to reduce their customer acquisition budgets, as experienced during 2022-2023. The company's margins are also sensitive to the overall health of the insurance industry, as financially stressed carriers typically reduce their marketing spending.

Competitive moat

EverQuote's competitive moat is moderate but strengthening, built primarily around its scale, data advantages, and technology capabilities in the insurance lead generation space. The company benefits from being one of the largest players in the online insurance marketplace sector, which provides advantages in both traffic acquisition and carrier relationships. The company's primary moat elements include its proprietary data and AI capabilities that enable more efficient traffic acquisition and better lead quality than smaller competitors. EverQuote has developed sophisticated algorithms for bidding on digital advertising and matching consumers with appropriate insurance providers, leveraging years of transaction data to optimize performance. The company's scale allows it to maintain relationships with a broad network of insurance carriers and agents, providing multiple monetization options for each consumer lead. EverQuote also benefits from network effects in its local agent business, where it has built the largest network of independent insurance agents in the United States. This network becomes more valuable as it grows, providing consumers with more coverage options while giving agents access to a larger pool of potential customers. However, the company's moat faces several challenges. The insurance lead generation market is highly competitive, with numerous players including other online marketplaces, direct carrier marketing, and traditional agents. Large technology companies like Google and Facebook control much of the digital advertising inventory that EverQuote depends on for traffic acquisition, creating dependency risks. Additionally, insurance carriers could potentially reduce their reliance on third-party lead generators by investing more heavily in direct marketing or by consolidating their lead generation partnerships with fewer providers. The company's moat is also vulnerable to regulatory changes that could impact lead generation practices, as demonstrated by the FCC's recent consent rule modifications. While EverQuote has successfully adapted to these changes, future regulatory developments could pose challenges to the business model.

Risks & safety

EverQuote demonstrates a strong financial position with solid liquidity and low financial risk, though valuation metrics suggest limited margin of safety at current prices. **Cash and Debt Position:** - Strong balance sheet with $125 million in cash and short-term investments as of Q1 2025 - Minimal debt with debt-to-equity ratio of only 0.023 - Positive free cash flow of $22 million in Q1 2025 and $62 million for full year 2024 - No immediate solvency concerns given strong cash generation and minimal debt burden **Valuation Metrics:** - Price-to-earnings ratio of 29.4x based on recent earnings - EV/EBITDA of 25.6x, indicating premium valuation - Price-to-book ratio of 6.3x, suggesting shares trade well above book value - Graham number of 4.6 compared to current price of $22.90, indicating potential overvaluation **Other Considerations:** - Current ratio of 2.4x indicates strong short-term liquidity - Business model's dependence on digital advertising costs creates some earnings volatility - Recent profitability recovery may not be sustainable if insurance market conditions deteriorate

Recent development

Over the past few years, EverQuote has undergone significant strategic transformation, evolving from a diversified insurance marketplace to a specialized Property & Casualty insurance platform. The company made the strategic decision to exit the health insurance vertical and focus exclusively on auto, home, and renters insurance, allowing for more focused resource allocation and operational efficiency. A major development has been EverQuote's heavy investment in artificial intelligence and machine learning capabilities. The company has developed AI-powered bidding solutions that help both EverQuote and its carrier partners optimize their customer acquisition performance. These technological improvements have contributed to better lead quality and higher conversion rates, supporting the company's recovery from the 2022-2023 market downturn. The company has also modernized its technology platform, transitioning to new site platforms and launching a new agent platform to support future scale and feature development. These infrastructure investments position EverQuote to handle larger volumes and provide enhanced services to both consumers and insurance providers. EverQuote has successfully navigated regulatory changes, particularly the FCC's implementation of one-to-one consent rules in January 2025. While these changes initially reduced lead volumes, the company adapted its operations to maintain quality standards and has seen improved lead conversion rates as a result. The company has strengthened its local agent network, which grew 65% in Q4 2024, and has increased the number of paid products per agency by 25% year-over-year. This expansion of the agent distribution channel provides additional revenue diversification beyond direct carrier relationships. Looking forward, EverQuote has expressed intentions to pursue strategic acquisitions that could accelerate its capabilities in the P&C insurance market, while maintaining its disciplined approach to capital allocation and operational efficiency.

EVER company profile · for informational purposes only — not investment advice.

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