Educational Development Corporation
- Open
- 1.47
- Day high
- 1.47
- Day low
- 1.45
- Prev close
- 1.46
- Volume
- 48K
- Mkt cap
- $12M
- P/E (TTM)
- 4.2
- EPS (TTM)
- $0.35
- P/B
- 0.3
- P/S
- 0.6
- Yield
- —
- Per share
- —
Educational Development Corporation (EDUC) is a Communication Services company listed on NASDAQ. The stock is up 10% over the past year.
Educational Development Corporation (EDUC) financials & analyst ratings
Fundamentals (TTM)
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
EDUC earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Jul 9, 2026 | $0.41 | $-0.16 | -139.0% | $5M | -91.5% |
| Jan 13, 2026 | — | $-0.22 | — | $7M | — |
| Oct 9, 2025 | — | $-0.15 | — | $4M | — |
| Jul 7, 2025 | — | $-0.13 | — | $7M | — |
| May 19, 2025 | — | $-0.16 | — | $7M | — |
| Jan 13, 2025 | — | $-0.10 | — | $11M | — |
| Oct 10, 2024 | — | $-0.22 | — | $7M | — |
| Jul 11, 2024 | — | $-0.15 | — | $10M | — |
| May 21, 2024 | $0.04 | $-0.19 | -575.0% | $9M | -64.4% |
| Jan 11, 2024 | $0.31 | $0.24 | -22.6% | $17M | -32.8% |
| Oct 16, 2023 | $0.03 | $0.13 | +333.3% | $11M | -60.6% |
| Jul 13, 2023 | $0.04 | $-0.11 | -375.0% | $15M | -39.2% |
EDUC insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Nov 18, 2025 | White Craig Mdirector, officer: CHIEF EXECUTIVE OFFICER | Buy | 33,029 | — |
| Nov 18, 2025 | O Keefe Daniel Eofficer: CHIEF FINANCIAL OFFICER | Buy | 9,407 | — |
| Nov 18, 2025 | Cobb Heather N.officer: CHIEF SALES & MKTG OFFICER | Buy | 18,158 | — |
| Oct 17, 2025 | Emerson Amydirector | Buy | 4,000 | $1.26 |
| Oct 16, 2025 | Hooser Steven Gdirector | Buy | 4,000 | $1.26 |
| Oct 16, 2025 | Stoots Bradely Vondirector | Buy | 4,000 | $1.26 |
| Oct 16, 2025 | NEAL KARA GAEdirector | Buy | 4,000 | $1.26 |
| Oct 24, 2024 | Emerson Amydirector | Buy | 2,000 | $2.04 |
| Oct 23, 2024 | White Craig Mdirector, officer: CHIEF EXECUTIVE OFFICER | Buy | 10,862 | — |
| Oct 23, 2024 | O Keefe Daniel Eofficer: CHIEF FINANCIAL OFFICER | Buy | 10,459 | — |
| Oct 23, 2024 | Cobb Heather N.officer: CHIEF SALES&MARKETING OFFICER | Buy | 7,644 | — |
| May 20, 2024 | White Craig Mdirector, officer: CHIEF EXECUTIVE OFFICER | Buy | 10,187 | — |
| May 20, 2024 | Cobb Heather N.officer: CHIEF SALES&MARKETING OFFICER | Buy | 8,301 | — |
| May 20, 2024 | O Keefe Daniel Eofficer: CHIEF FINANCIAL OFFICER | Buy | 8,677 | — |
| Jan 17, 2024 | White Craig Mdirector, officer: CHIEF EXECUTIVE OFFICER | Buy | 2,361 | — |
Source: EDUC SEC Form 4 filings, latest Nov 18, 2025. For informational purposes only — not investment advice.
See the full EDUC insider & 13F page →Educational Development Corporation company profile
Overview
Educational Development Corporation (NASDAQ:EDUC) is a children's educational book publisher and distributor founded in 1965 and headquartered in Tulsa, Oklahoma. The company went public in 1980 and has operated for nearly six decades as a specialized publisher focusing on educational materials for children. EDUC has built its business around two main segments: a traditional publishing division and a direct-sales network called Usborne Books & More (UBAM), which was rebranded to PaperPie in recent years. The company has faced significant challenges in recent years, including declining sales, reduced consultant networks, and financial pressures that have led to inventory management issues and the pursuit of asset sales to improve liquidity.
Business
Educational Development Corporation operates in the children's educational publishing industry, serving as both a publisher and distributor of educational books designed for young readers. The publishing industry, particularly the children's segment, focuses on creating and distributing content that combines entertainment with educational value to help children develop reading skills, learn about various subjects, and engage with interactive learning materials. The company's core products include a diverse range of children's books such as touchy-feely board books (tactile books for very young children), activity books and flashcards (interactive learning materials), adventure and search books (engaging story-based content), art books, sticker books, and foreign language books. The company also offers internet-linked books that combine traditional print with digital content, particularly in science and math subjects, as well as chapter books and novels for older children. EDUC operates through two primary business segments: 1. **Publishing Division** (~15% of revenue): This traditional publishing arm focuses on wholesale distribution to retail accounts including bookstores, school supply stores, toy and gift stores, and museums. The division markets products through commissioned sales representatives, trade and specialty wholesalers, and an internal telesales group. This segment has shown growth in recent years, particularly with the addition of SmartLab Toys, an educational toy line that complements the book offerings. 2. **Usborne Books & More/PaperPie Division** (~85% of revenue): This is the company's primary revenue driver, operating as a direct-sales network where independent sales consultants sell books through various channels including internet sales, direct sales, home shows, and book fairs. This multi-level marketing approach allows consultants to earn commissions on their sales and recruit other consultants. The division was rebranded from "Usborne Books & More" to "PaperPie" to create a more distinctive brand identity.
Competitive moat
Educational Development Corporation operates in a highly competitive market with limited sustainable competitive advantages. The company's primary moat lies in its **established direct-sales network** and **long-standing relationships** within the children's educational publishing space, but these advantages have proven fragile in recent years. The company's **40-year relationship with Usborne Publishing** provides access to high-quality, internationally recognized educational content that has built brand recognition among parents and educators. This relationship gives EDUC exclusive U.S. distribution rights for Usborne products through its direct-sales channel, creating some barriers for competitors seeking similar content access. The **direct-sales consultant network** represents both an asset and a vulnerability. While the multi-level marketing model can create strong customer relationships and word-of-mouth marketing, it requires constant recruitment and retention efforts. The network has declined significantly from 44,900 active consultants in FY 2022 to approximately 12,400 currently, indicating the fragility of this distribution model. However, the company's competitive position is weak overall. The children's book market faces intense competition from **digital alternatives**, **established retailers like Amazon**, and **other educational content providers**. The direct-sales model is increasingly challenged by changing consumer preferences for online shopping and social media marketing. **Low barriers to entry** in publishing mean new competitors can easily enter the market, while **established players like Scholastic** have stronger brand recognition and distribution networks. The company lacks significant **technological differentiation**, **proprietary content creation capabilities**, or **cost advantages** that would provide sustainable competitive protection. Its recent financial struggles and declining consultant base suggest that whatever moat existed is eroding, making the company vulnerable to continued market share loss and competitive pressure.
Risks & safety
Educational Development Corporation presents significant financial risks with a narrow margin of safety for investors. **Overall Assessment**: The company is in financial distress with declining revenues, losses, and high debt levels, offering minimal margin of safety. • **Cash and Liquidity**: Cash position of $2.3 million is critically low relative to operations, though the company generates positive operating cash flow ($4.4 million in Q3 2025) • **Debt Burden**: Total debt-to-equity ratio of 0.78 indicates high leverage; company is actively pursuing sale of Hilti Complex building for approximately $38 million to pay down bank debt • **Solvency Risk**: Current ratio of 3.64 provides some buffer, but the company has been unprofitable with negative $835K net income in Q3 2025 • **Valuation Metrics**: Trading at 0.36x book value suggests deep discount, but negative earnings make traditional P/E ratios meaningless; EV/EBITDA of -74x reflects negative EBITDA • **Revenue Decline**: Revenues have fallen dramatically from $142 million in FY 2022 to $27.6 million year-to-date in FY 2025 • **Other Considerations**: High inventory levels ($47 million) relative to sales create working capital strain; consultant network continues declining, threatening future revenue generation
Recent development
Over the past few years, Educational Development Corporation has undergone significant strategic changes in response to declining sales and financial pressures. The most notable transformation was the **rebranding of the Usborne Books & More division to PaperPie**, aimed at creating a more distinctive brand identity and revitalizing the direct-sales network. The company has **diversified its product portfolio** by introducing **SmartLab Toys**, an educational toy line that has generated over $2 million in gross sales and represents a successful expansion beyond traditional books. This move into adjacent educational products demonstrates the company's effort to broaden its appeal and revenue base. **Operational efficiency initiatives** have been a major focus, including the **consolidation of the Salt Lake City warehouse into the Tulsa facility** and changing outbound freight carriers to reduce shipping costs by 20%. The company has also been **aggressively managing inventory levels**, reducing them from $67 million to approximately $47 million through promotional discounting and strategic sales campaigns. A critical strategic move has been the **pursuit of real estate monetization**. The company has **sold its old headquarters for $5.1 million** and is actively working to complete the **sale-leaseback of the Hilti Complex for approximately $38 million**. These transactions are intended to generate cash to pay down bank debt and improve the company's financial position. **Technology investments** have included the development of a **new e-commerce platform** and **online training systems** to better support the consultant network. The company has also implemented **shipping subscription programs** and expanded promotional events like **Book Friday** to drive sales. Recent strategic initiatives include plans to replace the single national convention with **five regional StoryMaker Summits** to reduce costs while maintaining consultant engagement, and exploration of a **new brand ambassador/affiliate program** to attract different types of sales partners beyond the traditional multi-level marketing model.
EDUC company profile · for informational purposes only — not investment advice.
Track EDUC with Drillr
SEC filings, earnings calls, insider activity, alt-data signals — all queryable through Drillr's AI terminal and MCP API.
Try Drillr for free