DSP
Viant Technology Inc.
NASDAQ · USTechnologySoftware - Application
$11.91+3.57%
Price as of Jul 20, 2026
DSP ownership
Viant Technology Inc. ownership & insider activity
Latest available institutional positioning and SEC Form 4 insider transactions, coalesced at the company entity level when listings share coverage.
Insider Activity
Sentiment
0/100
Buys (3m)
0
Sells (3m)
37
Net (3m)
-$3.7M
Insider trades by month Buys Sells
Feb
Mar
Apr
May
Jun
Jul
Context3-month price +10.4%Institutions mixed (13F)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jul 8, 2026 | MADDEN LARRYofficer: Chief Financial Officer | Sell | 11,273 | $12.69 |
| Jul 8, 2026 | MADDEN LARRYofficer: Chief Financial Officer | Sell | 10,097 | $12.78 |
| Jul 8, 2026 | MADDEN LARRYofficer: Chief Financial Officer | Sell | 9,149 | $12.86 |
| Jun 18, 2026 | Capital V LLC10 percent owner | Sell | 15,000 | $11.17 |
| Jun 18, 2026 | Capital V LLC10 percent owner | Sell | 7,500 | $10.96 |
| Jun 18, 2026 | Vanderhook Timothydirector, 10 percent owner, officer: CEO and Chairman | Option | 12,500 | — |
| Jun 18, 2026 | Vanderhook Timothydirector, 10 percent owner, officer: CEO and Chairman | Sell | 2,500 | $10.96 |
| Jun 18, 2026 | Capital V LLC10 percent owner | Option | 37,500 | — |
| Jun 18, 2026 | Vanderhook Christopherdirector, 10 percent owner, officer: Chief Operating Officer | Sell | 2,500 | $10.96 |
| Jun 18, 2026 | Vanderhook Christopherdirector, 10 percent owner, officer: Chief Operating Officer | Sell | 5,000 | $11.17 |
| Jun 18, 2026 | Vanderhook Christopherdirector, 10 percent owner, officer: Chief Operating Officer | Option | 12,500 | — |
| Jun 18, 2026 | Vanderhook Timothydirector, 10 percent owner, officer: CEO and Chairman | Sell | 5,000 | $11.17 |
| Jun 15, 2026 | Vanderhook Timothydirector, 10 percent owner, officer: CEO and Chairman | Sell | 9,125 | $11.10 |
| Jun 15, 2026 | Vanderhook Christopherdirector, 10 percent owner, officer: Chief Operating Officer | Sell | 9,125 | $11.10 |
| Jun 15, 2026 | MADDEN LARRYofficer: Chief Financial Officer | Sell | 25,376 | $11.10 |
| Jun 10, 2026 | Vanderhook Christopherdirector, 10 percent owner, officer: Chief Operating Officer | Grant | 52,096 | — |
| Jun 10, 2026 | VALDES MAX Odirector | Sell | 3,386 | $11.97 |
| Jun 10, 2026 | Yang Viviandirector | Grant | 14,544 | — |
| Jun 10, 2026 | VALDES MAX Odirector | Sell | 3,300 | $12.10 |
| Jun 10, 2026 | Wilson Brettdirector | Grant | 14,544 | — |
| Jun 10, 2026 | Vanderhook Timothydirector, 10 percent owner, officer: CEO and Chairman | Grant | 52,096 | — |
| Jun 8, 2026 | MADDEN LARRYofficer: Chief Financial Officer | Sell | 14,670 | $12.10 |
| Jun 8, 2026 | MADDEN LARRYofficer: Chief Financial Officer | Sell | 18,663 | $12.24 |
| Jun 5, 2026 | VALDES MAX Odirector | Grant | 15,948 | — |
| Jun 5, 2026 | Wilson Brettdirector | Grant | 15,948 | — |
| Jun 5, 2026 | Yang Viviandirector | Grant | 15,948 | — |
| May 21, 2026 | Capital V LLC10 percent owner | Sell | 7,500 | $10.79 |
| May 21, 2026 | Capital V LLC10 percent owner | Sell | 15,000 | $10.89 |
| May 21, 2026 | Capital V LLC10 percent owner | Option | 37,500 | — |
| May 21, 2026 | Vanderhook Timothydirector, 10 percent owner, officer: CEO and Chairman | Sell | 2,500 | $10.79 |
Source: DSP SEC Form 4 filings, latest Jul 8, 2026. For informational purposes only — not investment advice.
Institutional activity (13F)
How institutions changed their DSP positions over the last 6 months (SEC Form 13F).
Increased
80
New positions
50
Reduced
76
Sold out
37
Largest moves
| Institution | Action | Shares | Filed |
|---|---|---|---|
| PUNCH & ASSOCIATES INVESTMENT MANAGEMENT, INC. | Increased | 1.3M | May 15, 2026 |
| BLACKROCK, INC. | Increased | 1.2M | Feb 12, 2026 |
| PUNCH & ASSOCIATES INVESTMENT MANAGEMENT, INC. | Reduced | 1.2M | Feb 17, 2026 |
| BLACKROCK, INC. | Reduced | 1.1M | May 13, 2026 |
| ROYCE & ASSOCIATES LP | Increased | 1.0M | May 12, 2026 |
| VANGUARD GROUP INC | Increased | 977K | Jan 29, 2026 |
| ROYCE & ASSOCIATES LP | Increased | 912K | Feb 9, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | New Position | 672K | May 15, 2026 |
| POTOMAC CAPITAL MANAGEMENT, INC. | Increased | 533K | May 14, 2026 |
| RENAISSANCE TECHNOLOGIES LLC | Increased | 494K | Feb 12, 2026 |
| RENAISSANCE TECHNOLOGIES LLC | Reduced | 442K | May 14, 2026 |
| POTOMAC CAPITAL MANAGEMENT, INC. | New Position | 441K | Feb 11, 2026 |
| MILLENNIUM MANAGEMENT LLC | Increased | 430K | Feb 17, 2026 |
| GEODE CAPITAL MANAGEMENT, LLC | Increased | 378K | May 15, 2026 |
| GEODE CAPITAL MANAGEMENT, LLC | Increased | 375K | Feb 9, 2026 |
Source: SEC Form 13F filings. For informational purposes only — not investment advice.