Sprinklr, Inc.
- Open
- 7.40
- Day high
- 7.81
- Day low
- 6.95
- Prev close
- 7.60
- Volume
- 8.2M
- Mkt cap
- $1.6B
- P/E (TTM)
- 60.4
- EPS (TTM)
- $0.12
- P/B
- 3.3
- P/S
- 1.9
- Yield
- —
- Per share
- —
- ▼Insiders net selling -$2.2M over the last 3 months (0 open-market buys, 10 sales)
- 🏛Institutions accumulating (13F)
Sprinklr, Inc. (CXM) is a Technology company listed on NYSE. The stock is down 7% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 10 sales (SEC Form 4).
Sprinklr, Inc. (CXM) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 3 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
CXM earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Sep 2, 2026 | $0.10 | $0.11 | +4.8% | $214M | -0.7% |
| Jun 3, 2026 | $0.10 | $0.11 | +8.9% | $219M | +1.5% |
| Mar 11, 2026 | $0.10 | $0.04 | -63.1% | $221M | +1.7% |
| Dec 3, 2025 | $0.09 | $0.12 | +31.2% | $219M | +4.5% |
| Sep 3, 2025 | $0.10 | $0.13 | +30.0% | $212M | +1.1% |
| Jun 4, 2025 | $0.10 | $0.12 | +21.9% | $206M | +1.8% |
| Mar 12, 2025 | $0.07 | $0.10 | +42.9% | $203M | +0.3% |
| Dec 4, 2024 | $0.08 | $0.10 | +25.0% | $201M | +1.5% |
| Sep 4, 2024 | $0.07 | $0.06 | -14.3% | $197M | +1.4% |
| Jun 5, 2024 | $0.07 | $0.09 | +28.6% | $196M | +0.8% |
| Dec 6, 2023 | $0.07 | $0.11 | +57.1% | $186M | -1.3% |
| Sep 6, 2023 | $0.05 | $0.10 | +100.0% | $178M | +2.9% |
CXM insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 19, 2026 | Addis Thomasofficer: Chief Revenue Officer | Grant | 810,372 | — |
| Aug 19, 2026 | Ribas Jordidirector | Grant | 29,850 | — |
| Aug 12, 2026 | Scott Jacobofficer: GENERAL COUNSEL AND CORP. SEC. | Sell | 71,585 | $6.97 |
| Jun 24, 2026 | Scott Jacobofficer: GENERAL COUNSEL AND CORP. SEC. | Sell | 2,724 | $4.97 |
| Jun 18, 2026 | Corso Joyofficer: Chief Administrative Officer | Sell | 33,635 | $5.30 |
| Jun 18, 2026 | Suri Karthikofficer: Chief Product & CSO | Sell | 41,852 | $5.14 |
| Jun 18, 2026 | Misra Amitabhofficer: Chief Technology Officer | Sell | 29,180 | $5.30 |
| Jun 18, 2026 | Macwan Sanjayofficer: Chief Information Officer | Sell | 27,277 | $5.30 |
| Jun 18, 2026 | READ RORY Pdirector, officer: President & CEO | Sell | 143,654 | $5.30 |
| Jun 18, 2026 | Suri Karthikofficer: Chief Product & CSO | Sell | 23,507 | $5.30 |
| Jun 18, 2026 | Thomas Ragydirector, 10 percent owner: | Sell | 6,086 | $5.30 |
| Jun 18, 2026 | Scott Jacobofficer: GENERAL COUNSEL AND CORP. SEC. | Sell | 16,380 | $5.30 |
| Jun 15, 2026 | WARD JR STEPHEN Mdirector | Grant | 51,021 | — |
| Jun 15, 2026 | Haverty Kevindirector | Grant | 47,025 | — |
| Jun 15, 2026 | Schloss Eileendirector | Grant | 41,821 | — |
Source: CXM SEC Form 4 filings, latest Aug 19, 2026. For informational purposes only — not investment advice.
See the full CXM insider & 13F page →Sprinklr, Inc. company profile
Overview
Sprinklr, Inc. (NYSE:CXM) is a cloud-based customer experience management software company founded in 2009 and headquartered in New York. The company went public in June 2021 and has grown to serve over 1,700 enterprise customers globally. Sprinklr operates in the enterprise software space, providing a unified platform that helps large organizations manage customer interactions across multiple digital channels including social media, messaging apps, review sites, and contact centers.
Business
Sprinklr operates in the customer experience management (CXM) software industry, which sits at the intersection of customer service, marketing, and social media management. The company's core offering is its Unified Customer Experience Management platform, a comprehensive software suite designed to help enterprise organizations listen to, engage with, and analyze customer interactions across modern digital channels. The platform consists of four main product suites that work together as an integrated solution: 1. Sprinklr Service (Modern Care) - This contact center and customer service solution enables brands to handle customer service inquiries across traditional channels like phone and email, as well as modern digital channels like social media, messaging apps, and chat. It includes features for routing customer issues, managing agent workflows, and analyzing service performance. This represents the company's fastest-growing segment and includes their Contact Center as a Service (CCaaS) offering. 2. Sprinklr Social (Social Engagement) - The original product that built the company, this suite allows customers to manage their social media presence across platforms like Facebook, Twitter, Instagram, LinkedIn, and emerging channels. It includes tools for content publishing, community management, social listening, and engagement analytics. 3. Sprinklr Marketing (Modern Marketing and Advertising) - This suite helps brands plan, create, publish, and analyze their organic marketing content and paid advertising campaigns across digital channels. It includes campaign management, content creation tools, and performance analytics. 4. Sprinklr Insights (Modern Research) - This analytics and research suite enables customers to listen to conversations across digital channels, analyze unstructured customer data, and derive actionable insights about brand perception, customer sentiment, and market trends. The platform is built to handle the complexity of modern customer communications, where customers might start a conversation on social media, continue it via messaging apps, and complete it through a phone call - all while expecting a consistent, personalized experience.
Revenue model
Sprinklr operates primarily on a Software-as-a-Service (SaaS) subscription model, generating revenue through annual and multi-year contracts with enterprise customers. The company's revenue streams include: Subscription Revenue (approximately 90% of total revenue): Customers pay recurring fees based on the number of user seats, channels monitored, and functional modules deployed. Pricing is typically structured around user licenses and can range from thousands to millions of dollars annually depending on the size and complexity of the deployment. The company focuses on large enterprise customers, with 149 customers generating over $1 million in annual subscription revenue. Professional Services Revenue (approximately 10% of total revenue): This includes implementation services, training, consulting, and managed services to help customers deploy and optimize the platform. While this segment operates near break-even margins, it serves as a strategic enabler for subscription growth and customer success. The company's primary customers are Global 2000-5000 enterprises across industries including retail, financial services, telecommunications, healthcare, and consumer goods. These organizations typically have complex, multi-channel customer engagement requirements and substantial customer service operations. Several factors influence Sprinklr's profitability margins: Positive margin drivers include the company's focus on large enterprise deals which command higher prices, the scalable nature of cloud software that improves unit economics over time, and cross-selling opportunities as customers expand usage across multiple product suites. The platform's AI capabilities and unified architecture create switching costs that support pricing power. Negative margin pressures come from intense competition in the customer experience software market from players like Salesforce, Microsoft, and specialized point solutions. Macroeconomic conditions have led to customer budget constraints and longer sales cycles. The company also faces implementation complexity challenges that can increase service costs and impact customer satisfaction. Additionally, the shift toward AI-powered solutions may eventually reduce seat-based pricing models as productivity improvements allow customers to achieve more with fewer user licenses.
Competitive moat
Sprinklr's competitive moat is moderate but faces increasing pressure from both large platform providers and specialized competitors. The company's primary defensive advantages stem from several factors: Platform Integration and Data Network Effects: Sprinklr's unified architecture creates value by consolidating customer data across multiple touchpoints, enabling more comprehensive analytics and consistent customer experiences. As customers deploy more modules and channels, the platform becomes more valuable and harder to replace, creating switching costs. Enterprise Complexity and Implementation Barriers: Large enterprise deployments require significant customization, training, and integration work. Once implemented, the cost and disruption of switching to alternative solutions creates customer stickiness. However, this same complexity has become a competitive weakness, as the company has struggled with inconsistent implementation processes. Channel Partnerships and Integrations: Sprinklr maintains partnerships with major social media platforms, cloud providers, and technology vendors. These relationships provide access to APIs and data feeds that smaller competitors may not have. However, Sprinklr's moat faces significant challenges: Large Platform Competition: Microsoft, Salesforce, and other enterprise software giants are building comprehensive customer experience capabilities that can bundle with existing enterprise relationships. These competitors have deeper pockets, broader sales relationships, and can offer integrated solutions across more business functions. Specialized Point Solutions: The customer experience market includes many focused competitors that excel in specific areas like social media management, contact center software, or marketing automation. These solutions are often easier to implement and may offer superior functionality in their specialty areas. Execution Challenges: The company's own operational difficulties with implementation consistency, customer churn, and go-to-market execution have weakened its competitive position. Customer satisfaction issues make it easier for competitors to win replacement deals. Overall, while Sprinklr has built a substantial business with valuable customer relationships, its moat is not particularly wide or durable in the face of well-funded competition and internal execution challenges.
Risks & safety
Sprinklr presents a moderate margin of safety with solid financial fundamentals but growth and execution concerns: Financial Strength: • Cash position of $145 million with minimal debt (debt-to-equity ratio of 0.08) • Current ratio of 1.65 indicates adequate liquidity • Free cash flow positive at $72 million annually (9% margin) • No immediate solvency concerns given cash generation and balance sheet strength Valuation Metrics: • Trading at 5.8x trailing earnings, appearing inexpensive on P/E basis • EV/EBITDA of 35x reflects modest EBITDA generation relative to enterprise value • Price-to-book ratio of 3.7x suggests moderate premium to book value • Revenue multiple appears reasonable for a SaaS company with 4% growth Other Considerations: • Recent 15% workforce reduction and restructuring expenses create near-term uncertainty • Slowing revenue growth (4% in latest quarter) raises questions about competitive position • Customer concentration risk with heavy dependence on large enterprise accounts • Implementation challenges and customer churn issues suggest operational execution risks
Recent development
Over the past few years, Sprinklr has undergone significant strategic transformation while facing mounting competitive and operational challenges. The company has made several key strategic pivots: Leadership and Organizational Changes: The company implemented a major leadership restructuring, including the introduction of a Co-CEO structure and eventually bringing in Rory Read as the new CEO. This was accompanied by workforce reductions of approximately 15% as the company focused on operational efficiency and margin improvement. Go-to-Market Strategy Evolution: Sprinklr shifted from a capacity-based sales model to a more mature enterprise coverage approach, creating dedicated renewal teams and focusing on the Global 2000-5000 customer segment. The company simplified its pricing and packaging model, moving toward "essential Sprinklr" and "professional Sprinklr" tiers with modular AI-based add-ons. Product Portfolio Refinement: The company has heavily invested in AI capabilities across all product suites, integrating with OpenAI and Google Cloud Vertex AI. New product launches included Sprinklr Digital Twin for AI brand representation, Sprinklr Surveys for customer feedback management, and enhanced CCaaS (Contact Center as a Service) capabilities. The company also developed more standardized implementation processes to address historical execution challenges. Strategic Focus Shift: Sprinklr adopted what management calls an "ambidextrous strategy" - simultaneously working to re-energize its core social media and marketing business while expanding its customer service and contact center offerings. This represents a move toward becoming a more comprehensive customer experience platform rather than primarily a social media management tool. The company has also addressed technical debt in areas including customer feedback management, telephony options, workforce management, reporting architecture, and security enhancements while continuing to invest in its unified customer experience platform vision.
CXM company profile · for informational purposes only — not investment advice.
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