Crocs, Inc.
- Open
- 132.85
- Day high
- 137.68
- Day low
- 131.91
- Prev close
- 132.47
- Volume
- 400K
- Mkt cap
- $6.7B
- P/E (TTM)
- —
- EPS (TTM)
- —
- P/B
- 4.7
- P/S
- 1.7
- Yield
- —
- Per share
- —
- ▼Insiders net selling -$3.9M over the last 3 months (0 open-market buys, 3 sales)
- 🏛Institutions mixed (13F)
Crocs, Inc. (CROX) is a Consumer Cyclical company listed on NASDAQ. The stock is up 26% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 3 sales (SEC Form 4).
Crocs, Inc. (CROX) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 7 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
CROX earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Apr 30, 2026 | $2.78 | $2.99 | +7.6% | $921M | +2.3% |
| Feb 12, 2026 | $1.92 | $2.29 | +19.3% | $958M | +5.6% |
| Oct 30, 2025 | $2.36 | $2.92 | +23.7% | $996M | +3.8% |
| Aug 7, 2025 | $4.01 | $4.23 | +5.5% | $1.1B | +14.0% |
| May 8, 2025 | $2.51 | $3.00 | +19.5% | $937M | -17.6% |
| Feb 13, 2025 | $2.27 | $2.52 | +11.0% | $990M | +3.0% |
| Aug 1, 2024 | $3.56 | $4.01 | +12.6% | $1.1B | +0.9% |
| Feb 15, 2024 | $2.38 | $2.58 | +8.4% | $960M | +0.6% |
| Nov 2, 2023 | $3.10 | $3.25 | +4.8% | $1.0B | +1.4% |
| Jul 27, 2023 | $2.97 | $3.59 | +20.9% | $1.1B | +2.9% |
| Apr 27, 2023 | $2.15 | $2.61 | +21.4% | $884M | -15.6% |
| Feb 16, 2023 | $2.26 | $2.65 | +17.3% | $945M | +0.6% |
CROX insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 11, 2026 | KAPLAN BETH Jdirector | Grant | 1,252 | — |
| Jun 11, 2026 | Bickley Iandirector | Grant | 1,252 | — |
| Jun 11, 2026 | HUGHES CHARISSE FORDdirector | Grant | 1,252 | — |
| Jun 11, 2026 | TREFF DOUGLAS Jdirector | Grant | 1,291 | — |
| Jun 11, 2026 | SMACH THOMAS Jdirector | Grant | 2,817 | — |
| Jun 11, 2026 | TOLMARE NEERAJdirector | Grant | 1,252 | — |
| Jun 11, 2026 | TOLMARE NEERAJdirector | Grant | 1,095 | — |
| Jun 11, 2026 | TREFF DOUGLAS Jdirector | Grant | 1,252 | — |
| Jun 11, 2026 | FRASCH RONALDdirector | Grant | 1,252 | — |
| Jun 11, 2026 | REPLOGLE JOHN Bdirector | Grant | 1,252 | — |
| Jun 11, 2026 | SMACH THOMAS Jdirector | Grant | 1,291 | — |
| Jun 9, 2026 | Rees Andrewdirector, officer: Chief Executive Officer | Sell | 15,800 | $117.94 |
| Jun 9, 2026 | Rees Andrewdirector, officer: Chief Executive Officer | Sell | 6,900 | $116.97 |
| Jun 9, 2026 | Rees Andrewdirector, officer: Chief Executive Officer | Sell | 9,988 | $119.11 |
| Apr 30, 2026 | REILLY TERENCEofficer: EVP, Chief Brand Officer | Tax | 7,820 | $100.14 |
Source: CROX SEC Form 4 filings, latest Jun 11, 2026. For informational purposes only — not investment advice.
See the full CROX insider & 13F page →Crocs, Inc. company profile
Overview
Crocs, Inc. (NASDAQ:CROX) is a global footwear company founded in 1999 and headquartered in Broomfield, Colorado. The company went public in 2006 and has evolved from a single clog design to a diversified casual lifestyle footwear brand. Originally known for its distinctive foam clogs, Crocs has expanded its product portfolio and acquired the HEYDUDE brand in 2022, transforming into a multi-brand footwear enterprise with operations in approximately 85 countries worldwide.
Business
Crocs operates in the casual lifestyle footwear industry, designing, developing, manufacturing, marketing, and distributing shoes and accessories for men, women, and children. The company's business is organized around two primary brands that serve different market segments. The Crocs brand represents approximately 80% of total revenue and focuses on comfort-driven footwear made from proprietary Croslite material - a closed-cell resin that provides cushioning, durability, and odor-resistance. The brand's product portfolio includes the iconic Classic Clog, sandals, slides, flip-flops, boots, flats, wedges, platforms, loafers, sneakers, and slippers. A key differentiator is the Jibbitz personalization system - decorative charms that customers can insert into the holes of Crocs footwear to customize their shoes. The Crocs brand has achieved global recognition and targets consumers seeking comfortable, versatile footwear for various occasions. The HEYDUDE brand, acquired in 2022 for nearly $2.5 billion, represents approximately 20% of total revenue and focuses on lightweight, casual footwear primarily targeting younger consumers, particularly females. HEYDUDE's core products center around the Wally and Wendy shoe lines - slip-on casual shoes made with lightweight materials and featuring a relaxed, lifestyle-oriented aesthetic. This brand operates in the growing casual lifestyle segment and emphasizes comfort and style for everyday wear. Both brands sell through multiple channels including wholesale partnerships with retailers, company-operated stores (over 370 locations globally), e-commerce platforms, and third-party marketplaces. The company also operates outlet stores and kiosks to reach different customer segments and price points.
Revenue model
Crocs generates revenue through direct product sales across multiple channels, with no subscription or recurring revenue components. The company's revenue streams include wholesale sales to retail partners, direct-to-consumer sales through company-owned stores and e-commerce sites, and accessory sales including Jibbitz charms. The wholesale channel involves selling products to retail partners who then sell to end consumers. This channel provides broader market reach but typically yields lower margins than direct sales. The direct-to-consumer channel includes company-operated retail stores, outlet stores, and e-commerce platforms, offering higher margins and better customer data collection. The company has been strategically shifting toward direct-to-consumer sales, which now represent a significant portion of total revenue. Paying customers are primarily individual consumers purchasing footwear for personal use, with the brands targeting different demographics - Crocs appeals to a broad age range seeking comfort and functionality, while HEYDUDE targets younger consumers, particularly females aged 16-35, seeking casual lifestyle footwear. Several factors influence the company's margins and profitability. Positive margin drivers include the shift toward higher-margin direct-to-consumer sales, international expansion in markets where Crocs can command premium pricing, successful product innovations that justify higher price points, and the proprietary nature of Croslite material which provides some protection from direct competition. Negative margin pressures include potential tariffs on Chinese-manufactured products (where a significant portion of production occurs), raw material cost inflation, increased marketing investments to build brand awareness, foreign exchange fluctuations in international markets, and competitive pricing pressure in the casual footwear market. The company has identified potential annual tariff impacts ranging from $45 million to $130 million depending on trade policy changes, which could significantly affect profitability if not offset by pricing adjustments or production shifts.
Competitive moat
Crocs possesses a moderate competitive moat built primarily around brand recognition and proprietary materials, though this moat faces ongoing challenges. The company's strongest defensive position lies in the Crocs brand's iconic status and proprietary Croslite material, which provides a unique combination of comfort, durability, and distinctive appearance that has achieved global recognition. The brand has successfully created a cultural phenomenon that transcends traditional footwear categories, with the Classic Clog being recognized as one of the "Greatest Shoes of All Time." The personalization ecosystem through Jibbitz charms creates additional customer engagement and switching costs, as consumers build collections of charms specific to Crocs footwear. The company's extensive global distribution network and established relationships with major retailers provide some barriers to entry for new competitors. However, the moat has notable weaknesses. The casual footwear market is highly competitive with low barriers to entry, as evidenced by numerous brands offering similar comfort-focused products. The HEYDUDE brand lacks the same level of brand recognition and proprietary technology, making it more vulnerable to competition from established athletic and casual footwear brands. The company faces potential disruption from major athletic brands like Nike, Adidas, and newer direct-to-consumer brands that could replicate similar comfort technologies. The sustainability of the moat depends heavily on continued brand relevance, which requires ongoing marketing investment and product innovation. Fashion trends and consumer preferences in footwear can shift rapidly, potentially undermining the brands' appeal. Additionally, the company's reliance on manufacturing in China creates supply chain vulnerabilities that competitors with more diversified production could exploit.
Risks & safety
Crocs demonstrates a solid margin of safety with strong financial fundamentals, though some metrics warrant attention. • Liquidity and Solvency: Current ratio of 1.52 indicates adequate short-term liquidity. Cash position of $166 million provides reasonable cushion. Debt-to-equity ratio of 0.19 shows conservative leverage following recent debt reduction efforts. • Profitability: Strong cash generation with $923 million in free cash flow for fiscal 2024. Operating margins around 24% demonstrate pricing power and operational efficiency. • Valuation Metrics: Trading at 9.3x forward P/E ratio and 6.3x EV/EBITDA, suggesting reasonable valuation relative to earnings power. Price-to-book ratio of 3.0x reflects asset-light business model. • Other Considerations: Potential tariff exposure of $45-130 million annually creates earnings volatility risk. Heavy reliance on Chinese manufacturing presents supply chain concentration risk. HEYDUDE brand integration still ongoing with declining revenues creating execution risk.
Recent development
Over the past few years, Crocs has undergone significant strategic transformation centered around the major acquisition of HEYDUDE in 2022 for approximately $2.5 billion, which doubled the company's size and created a multi-brand platform. This acquisition represented a strategic pivot toward capturing younger consumer demographics and expanding beyond the core Crocs customer base. The company has accelerated international expansion, particularly in high-growth markets like China, where revenues grew 70% in recent quarters on top of previous triple-digit growth. This expansion strategy includes both digital marketing initiatives and physical retail presence through franchise partnerships and company-operated stores. Product innovation has intensified across both brands, with Crocs expanding beyond its traditional clog category into sandals, which now represent 13% of sales and grew 29% in 2023. New product lines include the Echo Wave and In-Motion franchises, while maintaining focus on the three core pillars: clogs, sandals, and personalization through Jibbitz. For HEYDUDE, the company has implemented a strategic repositioning toward female youth culture and social commerce platforms like TikTok Shop, while working to stabilize the North American wholesale market and expand internationally into the UK, Germany, and Australia. The brand has also undergone leadership changes with new brand management focused on strengthening the core Wally and Wendy product lines. The company has significantly increased marketing investments from 9% to 10% of revenue, emphasizing digital and social media marketing, influencer partnerships, and brand collaborations. Recent partnerships include high-profile collaborations with celebrities and entertainment properties, while HEYDUDE has partnered with figures like Sydney Sweeney and Jelly Roll to reach younger demographics.
CROX company profile · for informational purposes only — not investment advice.
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