Salesforce, Inc.
- Open
- 255.01
- Day high
- 262.32
- Day low
- 254.25
- Prev close
- 257.54
- Volume
- 15.0M
- Mkt cap
- $212.4B
- P/E (TTM)
- 23.5
- EPS (TTM)
- $11.00
- P/B
- 5.5
- P/S
- 4.8
- Yield
- 0.66%
- Per share
- $1.71
Salesforce, Inc. (CRM) is a Technology company listed on NYSE. The stock is up 2% over the past year. Drillr has 11 published research articles covering CRM.
Salesforce, Inc. (CRM) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 17 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
CRM earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Aug 26, 2026 | $3.28 | $5.90 | +79.7% | $11.3B | +0.1% |
| May 27, 2026 | $3.13 | $3.88 | +23.9% | $11.1B | +0.9% |
| Feb 25, 2026 | $3.06 | $3.81 | +24.7% | $11.2B | +0.2% |
| Dec 3, 2025 | $2.86 | $3.25 | +13.7% | $10.3B | -0.1% |
| Sep 3, 2025 | $2.78 | $2.91 | +4.6% | $10.2B | +1.0% |
| May 28, 2025 | $2.56 | $2.58 | +0.8% | $9.8B | +0.7% |
| Feb 26, 2025 | $2.62 | $2.78 | +6.3% | $10.0B | -0.5% |
| Dec 3, 2024 | $2.45 | $2.41 | -1.6% | $9.4B | +0.7% |
| Aug 28, 2024 | $2.37 | $2.56 | +8.2% | $9.3B | +1.0% |
| May 29, 2024 | $2.38 | $2.44 | +2.7% | $9.1B | -0.2% |
| Feb 28, 2024 | $2.28 | $2.29 | +0.3% | $9.3B | +0.6% |
| Nov 29, 2023 | $2.06 | $2.11 | +2.2% | $8.7B | -0.0% |
CRM insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 24, 2026 | Kirk David Blairdirector | Option | 441 | — |
| Aug 24, 2026 | Conway Craigdirector | Option | 441 | — |
| Aug 24, 2026 | SACHIN J. MEHRAdirector | Option | 441 | — |
| Aug 24, 2026 | Milano Miguelofficer: President and COO | Option | 1,662 | — |
| Aug 24, 2026 | KROES NEELIEdirector | Tax | 67 | $209.17 |
| Aug 24, 2026 | Niles Sabastianofficer: President and CLO | Tax | 920 | $209.17 |
| Aug 24, 2026 | MUNOZ OSCARdirector | Option | 441 | — |
| Aug 24, 2026 | Milano Miguelofficer: President and COO | Tax | 678 | $209.17 |
| Aug 24, 2026 | KROES NEELIEdirector | Option | 441 | — |
| Aug 24, 2026 | Roos John Victordirector | Option | 441 | — |
| Aug 24, 2026 | DONALD ARNOLD Wdirector | Option | 441 | — |
| Aug 24, 2026 | ALBER LAURAdirector | Option | 441 | — |
| Aug 24, 2026 | Niles Sabastianofficer: President and CLO | Option | 1,662 | — |
| Aug 24, 2026 | Chang Amydirector | Option | 441 | — |
| Aug 24, 2026 | Milano Miguelofficer: President and COO | Grant | 14,121 | — |
Source: CRM SEC Form 4 filings, latest Aug 24, 2026. For informational purposes only — not investment advice.
See the full CRM insider & 13F page →CRM research & analysis
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Salesforce, Inc. company profile
Overview
Salesforce, Inc. (NYSE:CRM) is a leading cloud-based customer relationship management (CRM) software company founded in 1999 by Marc Benioff and headquartered in San Francisco, California. The company went public in 2004 and has grown to become one of the world's largest enterprise software companies, serving hundreds of thousands of customers globally. Salesforce pioneered the Software-as-a-Service (SaaS) model in the CRM space and has expanded into a comprehensive platform offering multiple cloud-based business applications. The company has undergone significant transformation in recent years, positioning itself at the forefront of artificial intelligence and data analytics while maintaining its core focus on helping businesses manage customer relationships more effectively.
Business
Salesforce operates in the enterprise software industry, specifically focusing on cloud-based customer relationship management and business automation solutions. The company's core offering is the Customer 360 platform, which serves as a unified system that connects various business functions to deliver integrated customer experiences. The company operates through several major business segments: 1. Sales Cloud (approximately 25% of revenue) - This is Salesforce's original CRM product that helps sales teams manage leads, opportunities, accounts, and contacts. It includes features for sales forecasting, pipeline management, territory planning, and sales analytics. Sales professionals use this to track customer interactions, manage deals through the sales process, and generate quotes and contracts. 2. Service Cloud (approximately 28% of revenue) - A customer service and support platform that enables companies to provide customer service across multiple channels including phone, email, chat, social media, and self-service portals. It includes case management, knowledge bases, field service management, and AI-powered chatbots to help resolve customer issues efficiently. 3. Marketing Cloud and Commerce Cloud (approximately 15% of revenue combined) - Marketing Cloud helps companies create personalized marketing campaigns across email, social media, mobile, and web channels. Commerce Cloud enables businesses to create unified shopping experiences across online, mobile, social, and physical stores. 4. Platform and Other (approximately 20% of revenue) - This includes the Salesforce Platform (formerly Force.com) which allows customers to build custom applications, Slack (the workplace collaboration platform acquired in 2021), and various development tools and APIs. 5. Data Cloud (rapidly growing segment reaching $900 million ARR) - A data integration and analytics platform that helps organizations unify customer data from multiple sources. This has become increasingly important as the foundation for AI applications. 6. Analytics and Integration (approximately 12% of revenue) - Includes Tableau (business intelligence and data visualization) and MuleSoft (application and data integration platform) which help customers analyze data and connect different systems. The company also offers industry-specific solutions for sectors like financial services, healthcare, manufacturing, retail, and government, tailoring the platform capabilities to meet specific regulatory and operational requirements of different industries.
Revenue model
Salesforce primarily operates on a subscription-based software-as-a-service (SaaS) model, generating revenue through recurring annual and multi-year contracts. Customers pay subscription fees based on the number of users and the specific products or "clouds" they utilize, with pricing tiers that offer different levels of functionality. The company's revenue streams include: 1. Subscription and Support Revenue (approximately 95% of total revenue) - This includes monthly or annual fees for access to various cloud applications, with pricing typically ranging from $25 per user per month for basic editions to $300+ per user per month for enterprise editions with advanced features. 2. Professional Services Revenue (approximately 5% of total revenue) - Implementation, consulting, training, and certification services to help customers deploy and optimize their Salesforce implementations. 3. Emerging Consumption-Based Models - With the introduction of AI agents through Agentforce, Salesforce is implementing usage-based pricing at approximately $2 per conversation, representing a shift toward consumption-based revenue models alongside traditional per-user licensing. The company's primary customers are businesses ranging from small and medium enterprises to large multinational corporations across various industries. The sales process typically involves direct sales teams for larger enterprise deals and partner channels for smaller customers. Several factors influence Salesforce's profitability margins: Margin-enhancing factors include the scalable nature of cloud software, increasing customer adoption of multiple products (multi-cloud deals represent nearly 80% of new business), growing average contract values, operational efficiency improvements, and the shift toward higher-margin AI and data services. The company has successfully expanded its non-GAAP operating margin from around 20% to over 32% in recent years. Margin-pressuring factors include intense competition from Microsoft, Oracle, and other enterprise software providers, the need for continuous R&D investment particularly in AI capabilities, customer acquisition costs in a competitive market, foreign exchange fluctuations for international operations, and the current measured buying environment where customers are extending deal cycles and scrutinizing purchases more carefully. Additionally, the company faces pressure from stock-based compensation expenses and the costs associated with integrating major acquisitions like Slack, Tableau, and MuleSoft.
Competitive moat
Salesforce possesses a moderately strong competitive moat built primarily on network effects, switching costs, and platform ecosystem advantages, though this moat faces increasing pressure from well-funded competitors. The company's primary moat elements include: High switching costs - Once organizations implement Salesforce across multiple departments and integrate it with other business systems, the cost and complexity of switching to alternatives becomes substantial. Customer data, customizations, user training, and business processes become deeply embedded in the Salesforce ecosystem. Network effects and ecosystem - Salesforce has built an extensive ecosystem of third-party applications through its AppExchange marketplace, consulting partners, and developers. This creates value that increases with the size of the user base and makes the platform more valuable as more participants join. Data accumulation advantage - Through its Data Cloud platform, Salesforce helps customers unify and analyze their business data, creating insights that become more valuable over time and harder to replicate elsewhere. Multi-cloud integration - The company's ability to offer integrated solutions across sales, service, marketing, analytics, and collaboration creates operational efficiencies that are difficult for point-solution competitors to match. However, Salesforce's moat faces significant competitive threats: Microsoft's aggressive competition - Microsoft Dynamics 365 leverages tight integration with Office 365 and Azure cloud services, offering competitive functionality often at lower prices with familiar user interfaces. Technological disruption - The rapid advancement of AI and the emergence of "agentic" workflows could potentially reduce the importance of traditional CRM interfaces, allowing new entrants to leapfrog established players. Customer platform fatigue - Some enterprises are experiencing "Salesforce fatigue" due to complexity and costs, making them more open to alternatives, particularly as the competitive landscape has improved significantly. Open-source and specialized alternatives - Various open-source CRM solutions and specialized vertical applications are gaining traction, particularly among price-sensitive segments. While Salesforce maintains market leadership and continues to innovate, particularly in AI with Agentforce, the competitive landscape is intensifying and the company must continuously invest heavily in R&D and customer success to maintain its position.
Risks & safety
Salesforce demonstrates a strong financial position with solid liquidity and manageable debt levels, though trading at premium valuations. • Liquidity and Cash Position: Strong cash position with $8.8 billion in cash and short-term investments, current ratio of 1.06, and robust operating cash flow of $13.1 billion annually ($3.97 billion quarterly) • Debt and Solvency: Low debt-to-equity ratio of 0.19, minimal solvency risk with total debt well-covered by cash flows and assets • Profitability Trends: Improving profitability with EBITDA margins expanding, return on equity of 10.1% (annual), and consistent positive free cash flow generation of $12.4 billion annually • Valuation Concerns: Trading at premium multiples - P/E ratio of 53x (annual basis), EV/EBITDA of 29.7x, and price-to-book ratio of 5.4x, suggesting high growth expectations are priced in • Growth Sustainability: Revenue growth has moderated to 8-11% range, requiring successful AI/Agentforce adoption to justify current valuations • Other Considerations: Subscription-based revenue model provides predictable cash flows, but measured customer buying environment and competitive pressures could impact growth trajectory
Recent development
Over the past few years, Salesforce has undergone significant strategic transformation focused on artificial intelligence, data integration, and operational efficiency. The most significant development has been the launch of Agentforce in late 2024, representing the company's bet on autonomous AI agents that can handle customer service, sales, and other business processes with minimal human intervention. The platform closed over 3,000 paid deals in Q4 2025 alone, with customers reporting 30-60% service case resolution rates through AI agents. The company has heavily invested in its Data Cloud platform, which has grown to $900 million in annual recurring revenue with 120% year-over-year growth. This platform serves as the foundation for AI applications by helping customers unify and harmonize their enterprise data from multiple sources. Data Cloud is now included in one-third of deals over $1 million, demonstrating its strategic importance. Salesforce has also focused on multi-cloud integration through its "More Core" initiative, which aims to provide customers with unified functionality across all Salesforce products rather than separate point solutions. Multi-cloud deals now represent nearly 80% of new business, indicating successful execution of this platform strategy. From an operational perspective, the company has undergone significant margin expansion efforts, improving non-GAAP operating margins from approximately 20% to over 32% through operational efficiency improvements, strategic restructuring, and focus on profitable growth. This transformation included streamlining operations and optimizing the sales organization. Recent leadership changes include the transition of key executives, with Robin Washington joining as Chief Operating and Financial Officer, replacing Amy Weaver who led the company's financial transformation and margin expansion initiatives. The company has also shifted toward more flexible pricing models, introducing consumption-based pricing for AI services while maintaining traditional subscription models for core applications, reflecting the evolving nature of enterprise software consumption patterns.
CRM company profile · for informational purposes only — not investment advice.
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