Cracker Barrel Old Country Store, Inc.
- Open
- 54.46
- Day high
- 54.70
- Day low
- 52.17
- Prev close
- 53.61
- Volume
- 1.1M
- Mkt cap
- $1.2B
- P/E (TTM)
- 45.4
- EPS (TTM)
- $1.18
- P/B
- 2.6
- P/S
- 0.4
- Yield
- 1.87%
- Per share
- $1.00
Cracker Barrel Old Country Store, Inc. (CBRL) is a Consumer Cyclical company listed on NASDAQ. The stock is down 20% over the past year.
Cracker Barrel Old Country Store, Inc. (CBRL) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 5 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
CBRL earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Jun 9, 2026 | $-0.45 | $0.29 | +164.4% | $797M | +2.7% |
| Mar 4, 2026 | $-0.10 | $0.25 | +350.0% | $875M | +12.2% |
| Dec 9, 2025 | $-0.78 | $-0.74 | +5.1% | $797M | -0.4% |
| Sep 17, 2025 | $0.78 | $0.74 | -5.1% | $868M | +4.4% |
| Jun 5, 2025 | $0.17 | $0.58 | +241.2% | $821M | -0.3% |
| Mar 6, 2025 | $1.01 | $1.38 | +36.6% | $949M | +14.8% |
| Nov 14, 2024 | $0.37 | $0.45 | +21.0% | $845M | +1.4% |
| Sep 19, 2024 | $1.10 | $0.98 | -10.9% | $894M | -0.3% |
| May 30, 2024 | $0.56 | $0.88 | +57.1% | $817M | -8.8% |
| Feb 27, 2024 | $1.36 | $1.37 | +0.7% | $935M | +12.5% |
| Nov 30, 2023 | $0.78 | $0.51 | -34.6% | $824M | -0.1% |
| Sep 13, 2023 | $1.61 | $1.79 | +11.2% | $837M | -0.8% |
CBRL insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| May 5, 2026 | Lankford Jenniferofficer: SVP and General Counsel | Grant | 1,021 | $29.08 |
| Mar 10, 2026 | Hisel Dougofficer: SVP, Store Operations | Grant | 1,084 | $29.08 |
| Jan 26, 2026 | Spurgin Jim Markofficer: SVP Chief Supply Chain Officer | Tax | 318 | $32.76 |
| Jan 6, 2026 | GMT CAPITAL CORP10 percent owner | Sell | 42,400 | $27.10 |
| Dec 31, 2025 | GMT CAPITAL CORP10 percent owner | Sell | 42,400 | $25.56 |
| Dec 29, 2025 | GMT CAPITAL CORP10 percent owner | Sell | 42,400 | $26.03 |
| Dec 23, 2025 | GMT CAPITAL CORP10 percent owner | Sell | 42,400 | $26.37 |
| Dec 18, 2025 | GMT CAPITAL CORP10 percent owner | Sell | 42,400 | $26.13 |
| Dec 12, 2025 | GMT CAPITAL CORP10 percent owner | Sell | 42,400 | $26.13 |
| Dec 10, 2025 | GMT CAPITAL CORP10 percent owner | Sell | 42,400 | $26.89 |
| Dec 8, 2025 | GMT CAPITAL CORP10 percent owner | Sell | 42,400 | $28.33 |
| Dec 4, 2025 | GMT CAPITAL CORP10 percent owner | Sell | 84,700 | $28.15 |
| Dec 4, 2025 | GMT CAPITAL CORP10 percent owner | Sell | 42,400 | $28.60 |
| Nov 24, 2025 | Goodwin Michaeldirector | Grant | 5,390 | — |
| Nov 24, 2025 | BERQUIST CARL Tdirector | Grant | 7,893 | — |
Source: CBRL SEC Form 4 filings, latest May 5, 2026. For informational purposes only — not investment advice.
See the full CBRL insider & 13F page →Cracker Barrel Old Country Store, Inc. company profile
Overview
Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) is a restaurant and retail chain founded in 1969 and headquartered in Lebanon, Tennessee. The company went public in 1981 and operates a unique concept that combines full-service restaurants with adjoining gift shops under one roof. As of 2024, Cracker Barrel operates 664 locations across 45 states, positioning itself as a destination for comfort food dining and nostalgic retail shopping. The company has been undergoing a strategic transformation in recent years to modernize its operations while maintaining its traditional country store appeal.
Business
Cracker Barrel operates in the casual dining restaurant industry with a distinctive dual-concept model that sets it apart from traditional restaurant chains. Each location features a full-service restaurant paired with an adjacent retail gift shop, creating a comprehensive dining and shopping experience. The restaurant segment, which generates approximately 79% of total revenue, serves breakfast, lunch, and dinner with a menu focused on traditional American comfort food. The restaurants offer dine-in service alongside pickup and delivery options, with off-premise sales accounting for roughly 20-25% of restaurant revenue. The company has built its reputation on hearty portions, homestyle cooking, and a welcoming atmosphere that appeals particularly to families and older demographics. The retail segment contributes approximately 21% of total revenue and operates gift shops that sell a curated selection of decorative and functional items. These shops feature products ranging from the iconic wooden rocking chairs and seasonal gifts to apparel, toys, cookware, and specialty food items like candies and preserves. The retail component serves both as a revenue generator and a differentiator that extends the customer experience beyond just dining. The company also operates a loyalty program called Cracker Barrel Rewards with over 6 million members, representing a significant portion of their customer engagement strategy. Members visit 50% more frequently and spend 10% more per visit compared to non-members, demonstrating the program's effectiveness in driving customer retention and spend.
Competitive moat
Cracker Barrel's competitive moat is moderately strong but faces increasing pressure from industry evolution and changing consumer preferences. The company's primary moat stems from its unique dual-concept positioning that combines dining with retail shopping, creating a differentiated experience that competitors cannot easily replicate. This nostalgic, country store atmosphere appeals to a loyal customer base, particularly older demographics who value the traditional American dining experience. The company benefits from prime real estate locations along major interstate highways, which historically provided captive audiences of travelers. However, this advantage has diminished as travel patterns have changed and competition from fast-casual concepts has intensified at highway interchanges. The brand recognition and emotional connection with customers, built over five decades, provides some protection against competitive threats. Cracker Barrel's scale advantages in purchasing and operations create cost efficiencies that smaller competitors cannot match. The company's extensive supplier relationships and standardized operations across 664 locations provide meaningful operational leverage. The loyalty program with 6 million members creates switching costs and customer stickiness that strengthens the moat. However, the moat faces significant challenges from evolving consumer preferences toward faster service, healthier options, and more diverse cuisines. Younger demographics show less affinity for the traditional country store concept, requiring the company to adapt its brand and menu offerings. The casual dining industry broadly faces pressure from fast-casual concepts that offer perceived better value and convenience. Additionally, the company's limited geographic diversification and concentration in certain demographic segments creates vulnerability to regional economic downturns and demographic shifts.
Risks & safety
Cracker Barrel presents moderate financial risk with concerning leverage levels but stable cash generation. • Solvency concerns: Debt-to-equity ratio of 2.45x indicates high leverage. Current ratio of 0.62x shows potential short-term liquidity pressure with current liabilities exceeding current assets. • Cash position: Limited cash reserves of $10.3 million provide minimal financial cushion. However, the company generates positive operating cash flow of $98 million and free cash flow of $60 million, indicating underlying business stability. • Valuation metrics: Trading at 16.3x P/E ratio and 10.2x EV/EBITDA, representing reasonable but not compelling valuations for a mature restaurant chain. Price-to-book ratio of 3.14x suggests limited asset value protection. • Operational stability: EBITDA of $62.5 million provides debt service coverage, though the high debt load limits financial flexibility. The company maintains dividend payments, indicating management confidence in cash flow sustainability. • Industry risks: Exposure to consumer discretionary spending, labor cost inflation, and commodity price volatility create ongoing operational challenges that could pressure margins and cash generation.
Recent development
Over the past several years, Cracker Barrel has embarked on a comprehensive strategic transformation centered around five key pillars: refining the brand, enhancing the menu, evolving store and guest experience, winning in digital and off-premise, and elevating employee experience. The company has made significant progress in operational improvements, reducing hourly employee turnover from 113% to 100% and improving various guest experience metrics. Seat-to-eat times improved by 8%, off-premise missing item scores improved by 18%, and Google star ratings increased from 4.1 to 4.2. These improvements reflect the company's focus on execution excellence and guest satisfaction. Menu innovation and pricing strategy have been central to the transformation. The company introduced popular new items like Hashbrown Casserole Shepherd's Pie and implemented a "barbell pricing strategy" that includes both premium offerings and value-oriented options like Early Dine specials ($8.99 dinners) and Sunrise Pancake specials ($7.99 breakfasts). Strategic pricing increases of approximately 5% annually have helped offset inflationary pressures while maintaining value perception. The loyalty program launch represents a major digital initiative, growing to over 6 million members who visit 50% more frequently and spend 10% more per visit. This program now drives 25% of all transactions and provides valuable customer data for personalization and targeted marketing. Store experience investments include a comprehensive remodel program with multiple investment levels ranging from basic "refresh" options to comprehensive renovations. The company is taking a test-and-learn approach with 25-30 remodels annually to determine optimal investment levels and design concepts. Additionally, the company has hired new leadership including CMO Sarah Moore and partnered with Deion Sanders for digital messaging to modernize its marketing approach.
CBRL company profile · for informational purposes only — not investment advice.
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