BZUN
Baozun Inc.
NASDAQ · CNConsumer CyclicalSpecialty Retail
$2.52+0.60%
Price as of Jul 20, 2026
BZUN ownership
Baozun Inc. ownership & insider activity
Latest available institutional positioning and SEC Form 4 insider transactions, coalesced at the company entity level when listings share coverage.
Insider Activity
Sentiment
100/100
Buys (3m)
19
Sells (3m)
0
Net (3m)
$712.2K
Insiders buyingCluster buying
Insider trades by month Buys Sells
Apr
May
Jun
Context3-month price +1.5%Institutions mixed (13F)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jul 2, 2026 | Ye Changqingdirector | Option | 51,809 | — |
| Jul 2, 2026 | Ye Changqingdirector | Option | 17,269 | — |
| Jun 26, 2026 | Wu Junhuadirector, officer: Chief Strategy Officer | Buy | 29,000 | $2.85 |
| Jun 24, 2026 | Qiu Wenbindirector, officer: Chief Executive Officer | Buy | 10,000 | $2.81 |
| Jun 22, 2026 | Qiu Wenbindirector, officer: Chief Executive Officer | Buy | 10,000 | $2.83 |
| Jun 22, 2026 | Wu Junhuadirector, officer: Chief Strategy Officer | Buy | 18,500 | $2.84 |
| Jun 17, 2026 | Qiu Wenbindirector, officer: Chief Executive Officer | Buy | 10,000 | $2.79 |
| Jun 15, 2026 | Qiu Wenbindirector, officer: Chief Executive Officer | Buy | 10,000 | $2.67 |
| Jun 15, 2026 | Wu Junhuadirector, officer: Chief Strategy Officer | Buy | 18,000 | $2.69 |
| Jun 11, 2026 | Qiu Wenbindirector, officer: Chief Executive Officer | Buy | 10,000 | $2.72 |
| Jun 9, 2026 | Qiu Wenbindirector, officer: Chief Executive Officer | Buy | 10,000 | $2.65 |
| Jun 5, 2026 | Qiu Wenbindirector, officer: Chief Executive Officer | Buy | 10,000 | $2.63 |
| Jun 3, 2026 | Wu Junhuadirector, officer: Chief Strategy Officer | Buy | 20,000 | $2.70 |
| Jun 3, 2026 | Qiu Wenbindirector, officer: Chief Executive Officer | Buy | 10,000 | $2.73 |
| Jun 1, 2026 | Qiu Wenbindirector, officer: Chief Executive Officer | Buy | 10,000 | $2.56 |
| Jun 1, 2026 | Wu Junhuadirector, officer: Chief Strategy Officer | Buy | 19,500 | $2.56 |
| May 28, 2026 | Wu Junhuadirector, officer: Chief Strategy Officer | Buy | 10,000 | $2.55 |
| May 28, 2026 | Qiu Wenbindirector, officer: Chief Executive Officer | Buy | 10,000 | $2.55 |
| May 26, 2026 | Chan Yiu Pongdirector | Grant | 42,000 | — |
| May 26, 2026 | Ye Changqingdirector | Grant | 42,000 | — |
| May 26, 2026 | YU BINdirector | Grant | 24,000 | — |
| May 26, 2026 | Hsia Hsien-Chieng Stevedirector | Grant | 42,000 | — |
| Apr 21, 2026 | Qiu Wenbindirector, officer: Chief Executive Officer | Buy | 16,000 | $3.14 |
| Apr 17, 2026 | Qiu Wenbindirector, officer: Chief Executive Officer | Buy | 17,500 | $2.84 |
| Apr 17, 2026 | Qiu Wenbindirector, officer: Chief Executive Officer | Buy | 11,000 | $2.71 |
| Apr 15, 2026 | Qiu Wenbindirector, officer: Chief Executive Officer | Buy | 12,100 | $2.48 |
| Apr 15, 2026 | Qiu Wenbindirector, officer: Chief Executive Officer | Buy | 11,500 | $2.63 |
| Apr 14, 2026 | Wu Junhuadirector, officer: Chief Strategy Officer | Buy | 5,372 | $2.40 |
| Apr 14, 2026 | Wu Junhuadirector, officer: Chief Strategy Officer | Buy | 11,084 | $2.49 |
| Apr 13, 2026 | Qiu Wenbindirector, officer: Chief Executive Officer | Buy | 11,650 | $2.58 |
Source: BZUN SEC Form 4 filings, latest Jul 2, 2026. For informational purposes only — not investment advice.
Institutional activity (13F)
How institutions changed their BZUN positions over the last 6 months (SEC Form 13F).
Increased
40
New positions
18
Reduced
41
Sold out
28
Largest moves
| Institution | Action | Shares | Filed |
|---|---|---|---|
| SCHRODER INVESTMENT MANAGEMENT GROUP | Unchanged | 2.4M | May 14, 2026 |
| SCHRODER INVESTMENT MANAGEMENT GROUP | Increased | 2.4M | Feb 13, 2026 |
| ACADIAN ASSET MANAGEMENT LLC | Increased | 2.1M | May 13, 2026 |
| ACADIAN ASSET MANAGEMENT LLC | Reduced | 2.1M | Feb 10, 2026 |
| TWO SIGMA INVESTMENTS, LP | Increased | 964K | May 15, 2026 |
| TWO SIGMA ADVISERS, LP | Reduced | 615K | Feb 17, 2026 |
| DIMENSIONAL FUND ADVISORS LP | Increased | 594K | May 7, 2026 |
| MORGAN STANLEY | Reduced | 583K | Feb 13, 2026 |
| DIMENSIONAL FUND ADVISORS LP | Reduced | 576K | Feb 12, 2026 |
| MARSHALL WACE, LLP | Increased | 548K | May 15, 2026 |
| MORGAN STANLEY | Reduced | 534K | May 15, 2026 |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Reduced | 451K | Feb 13, 2026 |
| FIRST BEIJING INVESTMENT LTD | New Position | 444K | May 13, 2026 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Increased | 403K | Feb 17, 2026 |
| AIA GROUP LTD | Unchanged | 399K | Feb 9, 2026 |
Source: SEC Form 13F filings. For informational purposes only — not investment advice.