BFH
Bread Financial Holdings, Inc.
NYSE · USFinancial ServicesFinancial - Credit Services
$100.34+1.04%
Price as of Jul 20, 2026
BFH ownership
Bread Financial Holdings, Inc. ownership & insider activity
Latest available institutional positioning and SEC Form 4 insider transactions, coalesced at the company entity level when listings share coverage.
Insider Activity
Sentiment
2/100
Buys (3m)
1
Sells (3m)
4
Net (3m)
-$2.2M
Insiders buyingFirst buy in 3 quarters
Insider trades by month Buys Sells
Aug
Oct
Aug
Apr
May
Jun
Context3-month price +17.3%Institutions mixed (13F)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 17, 2026 | TURNEY SHAREN Jdirector | Grant | 1,638 | — |
| Jun 17, 2026 | Fawcett John J.director | Grant | 1,638 | — |
| Jun 17, 2026 | Lakhwara Pranitidirector | Grant | 1,638 | — |
| Jun 17, 2026 | Tucker Laurie Annedirector | Grant | 1,638 | — |
| Jun 17, 2026 | St Clair Joycedirector | Grant | 1,638 | — |
| Jun 17, 2026 | THERIAULT TIMOTHY Jdirector | Grant | 1,638 | — |
| Jun 17, 2026 | Natarajan Rajeshdirector | Grant | 1,638 | — |
| Jun 17, 2026 | Gerspach John Cdirector | Grant | 1,638 | — |
| Jun 1, 2026 | Andretta Ralph Jdirector, officer: President and CEO | Sell | 1,500 | $88.23 |
| Jun 1, 2026 | Andretta Ralph Jdirector, officer: President and CEO | Sell | 12,500 | $89.17 |
| Jun 1, 2026 | Andretta Ralph Jdirector, officer: President and CEO | Sell | 1,000 | $89.57 |
| May 22, 2026 | Fawcett John J.director | Buy | 698 | $86.43 |
| Apr 27, 2026 | BALLOU ROGER Hdirector | Sell | 9,687 | $90.32 |
| Apr 17, 2026 | Gerspach John Cdirector | Grant | 483 | — |
| Mar 4, 2026 | Beberman Perry Sofficer: EVP, Chief Financial Officer | Tax | 22,516 | $73.05 |
| Mar 4, 2026 | Driscoll Allegra Sofficer: EVP, Chief Technology Officer | Tax | 1,752 | $73.74 |
| Feb 20, 2026 | Campbell Jonathan Bryanofficer: SVP, Chief Accounting Officer | Grant | 1,728 | — |
| Feb 19, 2026 | Beberman Perry Sofficer: EVP, Chief Financial Officer | Tax | 43,007 | $73.05 |
| Feb 19, 2026 | McConnaughey Tammy Mofficer: EVP, Operations & Credit Risk | Tax | 1,606 | $73.74 |
| Feb 19, 2026 | McConnaughey Tammy Mofficer: EVP, Operations & Credit Risk | Grant | 7,898 | — |
| Feb 19, 2026 | Beberman Perry Sofficer: EVP, Chief Financial Officer | Grant | 5,543 | — |
| Feb 19, 2026 | Greer Valerie Eofficer: EVP, Chief Commercial Officer | Grant | 5,543 | — |
| Feb 19, 2026 | Greer Valerie Eofficer: EVP, Chief Commercial Officer | Tax | 2,003 | $73.74 |
| Feb 19, 2026 | Driscoll Allegra Sofficer: EVP, Chief Technology Officer | Grant | 10,663 | — |
| Feb 19, 2026 | Andretta Ralph Jdirector, officer: President and CEO | Grant | 42,122 | — |
| Feb 19, 2026 | Campbell Jonathan Bryanofficer: SVP, Chief Accounting Officer | Tax | 1,310 | $73.74 |
| Feb 19, 2026 | Motes Joseph L IIIofficer: EVP, CAO, Gen Counsel & Secy | Grant | 4,262 | — |
| Feb 19, 2026 | Driscoll Allegra Sofficer: EVP, Chief Technology Officer | Tax | 2,564 | $73.74 |
| Feb 19, 2026 | Greer Valerie Eofficer: EVP, Chief Commercial Officer | Grant | 14,217 | — |
| Feb 19, 2026 | McConnaughey Tammy Mofficer: EVP, Operations & Credit Risk | Grant | 11,847 | — |
Source: BFH SEC Form 4 filings, latest Jun 17, 2026. For informational purposes only — not investment advice.
Institutional activity (13F)
How institutions changed their BFH positions over the last 6 months (SEC Form 13F).
Increased
246
New positions
126
Reduced
278
Sold out
73
Largest moves
| Institution | Action | Shares | Filed |
|---|---|---|---|
| VANGUARD GROUP INC | Reduced | 5.1M | Jan 29, 2026 |
| BLACKROCK, INC. | Reduced | 4.5M | Feb 12, 2026 |
| BLACKROCK, INC. | Reduced | 4.2M | May 13, 2026 |
| DIMENSIONAL FUND ADVISORS LP | Increased | 3.1M | May 7, 2026 |
| DIMENSIONAL FUND ADVISORS LP | Increased | 3.1M | Feb 12, 2026 |
| VANGUARD PORTFOLIO MANAGEMENT LLC | New Position | 2.8M | May 8, 2026 |
| TURTLE CREEK ASSET MANAGEMENT INC. | Reduced | 2.6M | Feb 13, 2026 |
| TURTLE CREEK ASSET MANAGEMENT INC. | Reduced | 2.4M | May 19, 2026 |
| FRANKLIN RESOURCES INC | Increased | 2.0M | Feb 11, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | New Position | 1.9M | May 15, 2026 |
| STATE STREET CORP | Reduced | 1.8M | Feb 13, 2026 |
| STATE STREET CORP | Reduced | 1.8M | May 15, 2026 |
| AMERICAN CENTURY COMPANIES INC | Increased | 1.6M | May 15, 2026 |
| AMERICAN CENTURY COMPANIES INC | Reduced | 1.5M | Feb 13, 2026 |
| ALLIANZ ASSET MANAGEMENT GMBH | Increased | 1.3M | May 11, 2026 |
Source: SEC Form 13F filings. For informational purposes only — not investment advice.