American Outdoor Brands, Inc.
- Open
- 13.88
- Day high
- 14.10
- Day low
- 13.55
- Prev close
- 13.89
- Volume
- 119K
- Mkt cap
- $171M
- P/E (TTM)
- —
- EPS (TTM)
- —
- P/B
- 1.0
- P/S
- 0.9
- Yield
- —
- Per share
- —
American Outdoor Brands, Inc. (AOUT) is a Consumer Cyclical company listed on NASDAQ. The stock is up 43% over the past year.
American Outdoor Brands, Inc. (AOUT) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 2 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
AOUT earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Jun 25, 2026 | $-0.01 | $0.13 | +1400.0% | $47M | -2.8% |
| Mar 12, 2026 | $0.09 | $-0.32 | -481.8% | $57M | +5.1% |
| Dec 9, 2025 | $0.17 | $0.29 | +70.6% | $57M | -4.4% |
| Sep 4, 2025 | $-0.16 | $-0.26 | -62.5% | $30M | -51.9% |
| Jun 26, 2025 | $-0.02 | $0.13 | +750.0% | $62M | +27.8% |
| Mar 6, 2025 | $0.14 | $0.21 | +50.0% | $59M | +20.7% |
| Dec 5, 2024 | $0.20 | $0.37 | +85.0% | $60M | +13.1% |
| Sep 5, 2024 | $0.02 | $0.06 | +192.3% | $42M | +1.4% |
| Mar 7, 2024 | $0.07 | $0.08 | +14.3% | $53M | +23.8% |
| Nov 30, 2023 | $0.19 | $0.25 | +31.6% | $58M | +6.4% |
| Sep 7, 2023 | $0.00 | $0.01 | +200.3% | $43M | +2.9% |
| Mar 9, 2023 | $0.23 | $0.13 | -43.5% | $51M | +29.6% |
AOUT insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jul 13, 2026 | Fulmer Hugh Andrewofficer: EVP, CFO, Treasurer, and Sec. | Tax | 1,304 | $14.27 |
| Jul 13, 2026 | Tayon James Earlofficer: Chief Product Officer | Tax | 795 | $14.27 |
| Jul 13, 2026 | Vulgamott Brent Alanofficer: Chief Operating Officer | Tax | 903 | $14.27 |
| Jul 13, 2026 | Murphy Brian Danieldirector, officer: President & CEO | Tax | 4,754 | $14.27 |
| Jun 17, 2026 | Tayon James Earlofficer: Chief Product Officer | Tax | 2,333 | $10.21 |
| Jun 17, 2026 | Vulgamott Brent Alanofficer: Chief Operating Officer | Tax | 2,312 | $10.21 |
| May 29, 2026 | Vulgamott Brent Alanofficer: Chief Operating Officer | Grant | 22,410 | — |
| May 29, 2026 | Fulmer Hugh Andrewofficer: EVP, CFO, Treasurer, and Sec. | Grant | 32,016 | — |
| May 29, 2026 | Fulmer Hugh Andrewofficer: EVP, CFO, Treasurer, and Sec. | Grant | 16,009 | — |
| May 29, 2026 | Murphy Brian Danieldirector, officer: President & CEO | Grant | 58,698 | — |
| May 29, 2026 | Murphy Brian Danieldirector, officer: President & CEO | Grant | 117,394 | — |
| May 29, 2026 | Tayon James Earlofficer: Chief Product Officer | Grant | 9,872 | — |
| May 29, 2026 | Tayon James Earlofficer: Chief Product Officer | Grant | 19,742 | — |
| May 29, 2026 | Vulgamott Brent Alanofficer: Chief Operating Officer | Grant | 11,206 | — |
| May 5, 2026 | Fulmer Hugh Andrewofficer: EVP, CFO, Treasurer, and Sec. | Tax | 1,285 | $9.60 |
Source: AOUT SEC Form 4 filings, latest Jul 13, 2026. For informational purposes only — not investment advice.
See the full AOUT insider & 13F page →American Outdoor Brands, Inc. company profile
Overview
American Outdoor Brands, Inc. (NASDAQ:AOUT) is a Columbia, Missouri-based company that was incorporated in 2020 as a spinoff from Smith & Wesson Brands, focusing exclusively on outdoor recreational products and accessories. The company emerged as an independent entity through a strategic separation that allowed it to concentrate on the rapidly growing outdoor lifestyle market while maintaining its established shooting sports business. Since its public debut in August 2020, American Outdoor Brands has positioned itself as an innovation-driven manufacturer and distributor of outdoor recreational products, serving rugged outdoor enthusiasts across the United States and internationally through both traditional retail channels and direct-to-consumer e-commerce platforms.
Business
American Outdoor Brands operates in the outdoor recreational products industry, which encompasses hunting, fishing, camping, shooting sports, and outdoor cooking equipment. The company's business is structured around two primary categories that reflect different aspects of outdoor recreation. The Outdoor Lifestyle Category represents approximately 54% of total revenue and includes products for hunting, fishing, camping, and outdoor cooking. Key brands in this segment include BUBBA (premium fishing knives and tools), BOG (hunting rests and accessories), Grilla Grills (outdoor cooking equipment), Hooyman (land management tools), and MEAT! Your Maker (meat processing equipment). This category has shown consistent growth and represents the company's strategic focus area, as it taps into the broader outdoor recreation trend that extends beyond traditional shooting sports. The Shooting Sports Category accounts for approximately 46% of revenue and encompasses shooting accessories, personal protection products, electro-optical devices, and reloading supplies. Major brands include Caldwell (shooting rests and accessories), Tipton (gunsmithing tools), Frankford Arsenal (reloading equipment), and Crimson Trace (laser sights and tactical lights). This segment serves both recreational shooters and those focused on personal protection, though it has faced some headwinds due to market volatility in recent years. The company also maintains four strategic brand lanes: Adventurer (camping and survival), Harvester (hunting and land management), Marksman (shooting sports), and Defender (personal security), which help organize their extensive product portfolio across different consumer use cases. Products range from basic accessories to premium, patent-protected innovations that command higher margins in the marketplace.
Revenue model
American Outdoor Brands generates revenue primarily through product sales across multiple distribution channels. The company sells its products through traditional retail partners (sporting goods stores, outdoor retailers, and big-box stores), e-commerce platforms (both third-party marketplaces and direct-to-consumer websites), and international distributors. Traditional retail channels have shown particular strength, with recent growth of over 12% year-over-year, while e-commerce represents a significant portion of total sales at approximately $87 million annually. The company's business model emphasizes high-margin, innovative products that often carry patent protection. New products consistently generate over 20% of annual net sales, with the company maintaining a robust pipeline extending five years into the future. This innovation-focused approach allows American Outdoor Brands to command premium pricing and maintain gross margins around 44-45%. The company has developed over 390 patents and patent applications, creating intellectual property moats around key product categories. Direct-to-consumer sales through brands like MEAT! Your Maker and Grilla Grills have shown exceptional growth, increasing 73-76% year-over-year in recent periods. This channel provides higher margins and direct customer relationships, though it requires more marketing investment and operational complexity. Several factors influence the company's profitability. Positive margin drivers include successful new product launches, expansion into higher-margin outdoor lifestyle categories, growing direct-to-consumer sales, and international expansion (which has grown over 35% recently). Negative pressures include potential tariff impacts on imported components, seasonal demand fluctuations (particularly around hunting seasons), competitive pricing pressure in commodity-like accessories, and broader economic uncertainty affecting discretionary outdoor spending. The company maintains an asset-light model with minimal debt, providing operational flexibility to navigate these various market pressures.
Competitive moat
American Outdoor Brands possesses a moderate competitive moat built primarily around its innovation capabilities and brand portfolio, though this moat faces ongoing challenges from larger competitors and market dynamics. The company's strongest defensive position comes from its extensive patent portfolio of over 390 patents and applications, which provides legal protection for key product innovations and allows premium pricing on differentiated offerings. The consistent ability to generate over 20% of annual sales from new products demonstrates a sustainable innovation engine that keeps competitors at bay in specific product niches. The company's brand recognition in specialized outdoor categories provides some customer loyalty, particularly in professional and enthusiast segments where performance and reliability are critical. Brands like BUBBA in fishing tools, BOG in hunting accessories, and Caldwell in shooting sports have established reputations that create switching costs for serious outdoor enthusiasts. The company's multi-brand strategy also provides diversification across different outdoor activities and seasonal patterns. However, the moat faces significant limitations. The outdoor products industry includes much larger competitors with greater resources, broader distribution networks, and economies of scale that American Outdoor Brands cannot match. Major sporting goods companies and outdoor equipment manufacturers can potentially replicate successful innovations once patents expire or develop alternative solutions. The company's relatively small size (around $200 million in annual revenue) limits its negotiating power with retailers and suppliers compared to industry giants. Additionally, many outdoor products categories are becoming increasingly commoditized, with online marketplaces making price comparison easier and private-label alternatives more accessible. The shooting sports segment faces particular regulatory and social pressures that could impact long-term demand. While the company's innovation focus provides competitive advantages, sustaining this edge requires continuous R&D investment and successful product launches, making the moat somewhat fragile and dependent on execution rather than structural barriers.
Risks & safety
American Outdoor Brands maintains a strong financial safety profile with minimal solvency risk, though valuation metrics suggest limited upside at current levels. **Liquidity and Debt Position:** • Cash position of $17.1 million with zero debt provides substantial financial flexibility • Current ratio of 4.8x indicates excellent short-term liquidity coverage • Quick ratio of 1.5x shows adequate liquid assets relative to current liabilities • Strong free cash flow generation of $4.1 million in recent quarter demonstrates operational cash generation **Valuation Metrics:** • EV/EBITDA of 16.7x appears elevated for a cyclical outdoor products company • Price-to-book ratio of 1.23x suggests modest premium to tangible assets • Graham number of 2.04 indicates current price may exceed conservative intrinsic value estimates • Recent price appreciation from $8-9 range to $15+ has compressed margin of safety **Other Considerations:** • Seasonal business model creates quarterly cash flow volatility • Innovation-dependent revenue stream requires continued R&D investment • Exposure to discretionary consumer spending and potential tariff impacts • Strong balance sheet provides downside protection but current valuation offers limited upside buffer
Recent development
Over the past several years, American Outdoor Brands has executed a strategic transformation focused on diversifying beyond traditional shooting sports into the broader outdoor lifestyle market. The company's most significant move was the 2022 acquisition of Grilla Grills, which provided entry into the $7 billion outdoor cooking market and established a strong direct-to-consumer platform. This acquisition exemplified the company's "Dock & Unlock" strategy of entering adjacent outdoor categories where their innovation capabilities could create competitive advantages. The company has systematically expanded its outdoor lifestyle portfolio, with this category growing from a minority position to representing 54% of total revenue. Key developments include the creation of the MEAT! Your Maker brand for meat processing equipment, expansion of the BUBBA brand into saltwater fishing rods, and the introduction of innovative products like the Bubba Smartfish Scale Lite and Caldwell Clay Copter target system. These moves reflect a deliberate strategy to reduce dependence on the more volatile shooting sports market while capitalizing on broader outdoor recreation trends. Innovation has remained central to the company's strategy, with new products consistently generating over 20% of annual sales. The company has built a robust intellectual property portfolio exceeding 390 patents and applications, with a product development pipeline extending five years forward. Recent launches across multiple categories demonstrate the company's ability to cross-pollinate innovations between different outdoor activities. International expansion has accelerated significantly, with sales growing over 35% and now representing approximately 6% of total business. The company has particularly focused on the Canadian market while exploring opportunities in other regions. Additionally, American Outdoor Brands has invested heavily in infrastructure improvements, including ERP system implementation and facility consolidations to support future growth and operational efficiency.
AOUT company profile · for informational purposes only — not investment advice.
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