Amplitude, Inc.
- Open
- 13.85
- Day high
- 13.92
- Day low
- 13.19
- Prev close
- 13.83
- Volume
- 1.9M
- Mkt cap
- $1.7B
- P/E (TTM)
- —
- EPS (TTM)
- —
- P/B
- 12.2
- P/S
- 4.4
- Yield
- —
- Per share
- —
- ▼Insiders net selling -$233K over the last 3 months (0 open-market buys, 2 sales)
- 🏛Institutions accumulating (13F)
Amplitude, Inc. (AMPL) is a Technology company listed on NASDAQ. The stock is up 20% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 2 sales (SEC Form 4).
Amplitude, Inc. (AMPL) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 7 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
AMPL earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Aug 5, 2026 | $-0.01 | $-0.01 | -1.8% | $101M | +2.8% |
| May 6, 2026 | $-0.01 | $-0.02 | -100.0% | $93M | +0.7% |
| Feb 18, 2026 | $0.04 | $0.04 | +0.0% | $91M | -0.5% |
| Nov 5, 2025 | $0.01 | $0.02 | +100.0% | $89M | -2.0% |
| Aug 6, 2025 | $0.03 | $0.01 | -70.0% | $83M | -0.9% |
| May 7, 2025 | $-0.01 | $-0.17 | -1600.0% | $80M | -1.6% |
| Feb 19, 2025 | $0.01 | $0.02 | +100.0% | $78M | -2.1% |
| Nov 7, 2024 | $0.01 | $0.03 | +275.0% | $75M | -1.9% |
| Aug 8, 2024 | $-0.10 | $-0.19 | -100.0% | $73M | -1.1% |
| May 9, 2024 | $-0.18 | $0.01 | +105.6% | $73M | +0.9% |
| Feb 20, 2024 | $0.03 | $0.04 | +29.5% | $71M | -1.2% |
| Feb 15, 2023 | $-0.02 | $-0.03 | -20.6% | $65M | -0.5% |
AMPL insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 18, 2026 | Casey Andrewofficer: Chief Financial Officer | Tax | 72,814 | $13.03 |
| Aug 18, 2026 | Crook Nathaniel Glennofficer: Chief Commercial Officer | Tax | 109,368 | $13.03 |
| Aug 18, 2026 | Skates Spenserdirector, 10 percent owner, officer: CEO and President | Tax | 52,369 | $13.03 |
| Aug 18, 2026 | Liu Curtisdirector, 10 percent owner, officer: Chief Technology Officer | Tax | 53,878 | $13.03 |
| Jul 7, 2026 | Tzuo Tiendirector | Grant | 1,521 | — |
| Jul 7, 2026 | Schultz Ericadirector | Grant | 1,659 | — |
| Jun 16, 2026 | Liu Curtisdirector, 10 percent owner, officer: Chief Technology Officer | Sell | 22,786 | $8.03 |
| Jun 15, 2026 | Wong Catherinedirector | Sell | 7,453 | $6.79 |
| Jun 11, 2026 | Gill Ronald Sdirector | Grant | 24,857 | — |
| Jun 11, 2026 | Grady Patrick Wdirector, 10 percent owner: | Grant | 24,857 | — |
| Jun 11, 2026 | Schultz Ericadirector | Grant | 24,857 | — |
| Jun 11, 2026 | Wong Catherinedirector | Grant | 24,857 | — |
| Jun 11, 2026 | Whitehurst James Mdirector | Grant | 24,857 | — |
| May 19, 2026 | Casey Andrewofficer: Chief Financial Officer | Tax | 64,872 | $6.06 |
| May 19, 2026 | Skates Spenserdirector, 10 percent owner, officer: CEO and President | Tax | 39,562 | $6.06 |
Source: AMPL SEC Form 4 filings, latest Aug 18, 2026. For informational purposes only — not investment advice.
See the full AMPL insider & 13F page →Amplitude, Inc. company profile
Overview
Amplitude, Inc. (NASDAQ:AMPL) is a San Francisco-based software company that provides digital analytics and optimization platforms for businesses to understand and improve their digital products. Founded in 2011 as Sonalight, Inc. and renamed to Amplitude in 2014, the company went public in September 2021. Amplitude serves over 2,700 customers globally, helping organizations analyze customer behavior within their digital applications and websites to drive growth, engagement, and retention.
Business
Amplitude operates in the digital analytics software industry, providing tools that help companies understand how users interact with their digital products such as websites, mobile apps, and software platforms. The company's core offering is Amplitude Analytics, a comprehensive platform that tracks and analyzes user behavior data to provide insights into customer engagement patterns, feature usage, and conversion funnels. The digital analytics market serves the growing need for businesses to optimize their digital experiences. As companies increasingly rely on digital channels for customer acquisition and retention, they require sophisticated tools to understand user journeys, identify friction points, and measure the effectiveness of product changes. Amplitude's platform captures every user interaction - clicks, page views, purchases, sign-ups - and transforms this raw behavioral data into actionable insights. Beyond its core analytics platform, Amplitude has expanded into a multi-product ecosystem: 1. Amplitude Recommend - A personalization engine that adapts digital experiences based on individual user behavior patterns, helping increase engagement through tailored content and features. 2. Amplitude Experiment - An A/B testing and feature flagging platform that enables teams to test product changes and roll out new features in controlled environments before full deployment. 3. Amplitude Behavioral Graph - A proprietary database technology that enables real-time analysis of user behavior patterns and correlates actions to business outcomes like retention and revenue. 4. Guides and Surveys - Recently launched products that help companies provide in-app guidance and collect user feedback directly within their digital products. The company generates revenue primarily through subscription-based software-as-a-service (SaaS) model, with approximately 75% of revenue coming from customers paying over $100,000 annually. Multi-product customers represent about 30% of the customer base but contribute 64% of total annual recurring revenue, indicating the platform's expansion potential within existing accounts.
Revenue model
Amplitude operates on a subscription-based SaaS business model, generating revenue through annual and multi-year contracts for access to its digital analytics platform. The company's primary revenue streams include software licensing fees based on data volume processed, number of users, and feature sets accessed. Customers typically pay based on the number of monthly tracked users (MTUs) or events processed through the platform. The company's paying customers are primarily digital-first businesses, including technology companies, e-commerce platforms, media companies, financial services firms, and increasingly traditional enterprises undergoing digital transformation. Notable customers include Mercado Libre, Fox Broadcasting, NTT Docomo, and various Fortune 500 companies across industries like automotive, telecommunications, and consumer goods. Amplitude's revenue model benefits from several characteristics that support margin expansion. The platform exhibits strong network effects as more data improves the quality of insights and recommendations. Additionally, the company benefits from operational leverage - once customers are onboarded, serving additional data volume requires minimal incremental costs. Multi-product adoption drives higher revenue per customer, with multi-product customers showing 10 percentage points higher retention rates. Several factors influence Amplitude's margins and growth trajectory. Positive factors include the ongoing digital transformation trend across industries, increasing demand for data-driven decision making, and the shift toward product-led growth strategies that require sophisticated analytics. The company also benefits from the deprecation of third-party cookies, which increases demand for first-party data analytics solutions. However, margin pressures can arise from macroeconomic headwinds that lead to customer budget optimization and churn, particularly among smaller customers. Competitive pressure from established players like Google Analytics and Adobe, as well as emerging specialized tools, can impact pricing power. Additionally, the company's significant investment in product development and international expansion creates near-term margin pressure while building long-term competitive advantages.
Competitive moat
Amplitude's competitive moat is moderately strong but faces ongoing challenges from well-funded competitors and evolving market dynamics. The company's primary defensive advantages stem from its proprietary Behavioral Graph technology, which creates a comprehensive database of user behavior patterns that becomes more valuable as it accumulates more data over time. This creates switching costs for customers who have invested significant time and resources in implementing Amplitude's tracking and building dashboards and workflows around its insights. The platform benefits from integration complexity and organizational learning curves. Once companies embed Amplitude's tracking code across their digital properties and train teams on the platform, switching to alternatives requires substantial technical and organizational effort. The company's focus on enterprise customers with complex analytics needs further strengthens these switching costs, as these organizations typically require extensive customization and integration work. However, Amplitude's moat faces significant competitive pressure. Google Analytics remains a formidable free alternative for many use cases, while Adobe Analytics dominates the enterprise market with deeper integration into marketing technology stacks. Emerging competitors like Mixpanel offer similar behavioral analytics capabilities, and larger technology companies like Salesforce and HubSpot are expanding their analytics offerings. The company's expansion into adjacent products like experimentation and personalization helps broaden its moat by increasing customer dependency and creating additional switching costs. The multi-product strategy aims to position Amplitude as a comprehensive digital optimization platform rather than a point solution, making it harder for customers to replace. Amplitude's moat is further challenged by the rapid evolution of privacy regulations and the deprecation of third-party tracking technologies, which requires continuous product adaptation. While these changes create opportunities for first-party data platforms like Amplitude, they also level the playing field by forcing all analytics providers to rebuild their approaches around privacy-compliant data collection methods.
Risks & safety
Amplitude maintains a relatively strong financial position with moderate margin of safety considerations: • Liquidity and Solvency: Strong balance sheet with $131 million in cash and short-term investments as of Q1 2025, providing substantial runway. Current ratio of 1.89 indicates adequate short-term liquidity. Minimal debt with debt-to-equity ratio of only 0.019. • Cash Flow and Burn: Negative free cash flow of $9.2 million in Q1 2025, though the company achieved positive free cash flow of $16.8 million for full year 2024. Operating cash flow volatility suggests ongoing profitability challenges but improving trend. • Valuation Metrics: Trading at 4.6x price-to-book ratio, which appears elevated given negative ROE of -7.7%. EV/EBITDA multiple is negative due to current losses. Revenue multiple appears reasonable given 10% growth rate and SaaS business model. • Operational Risks: High customer concentration risk with enterprise focus. Net revenue retention of 101% indicates modest expansion within existing customer base. Churn pressures from macro environment and competitive dynamics remain ongoing concerns. • Growth Sustainability: Annual recurring revenue growth of 12% with expanding enterprise customer base provides foundation for future profitability, though execution risk remains significant in competitive market.
Recent development
Over the past few years, Amplitude has undergone significant strategic evolution from a pure-play analytics company to a comprehensive digital optimization platform. The most notable development has been the company's aggressive expansion into adjacent product categories through both organic development and strategic acquisitions. In late 2024, Amplitude acquired Command AI to accelerate its entry into the user guidance and onboarding market, launching the Guides and Surveys product just four months after the acquisition. This product enables companies to create in-app tutorials, tooltips, and user surveys, representing a natural extension of Amplitude's behavioral analytics capabilities into actionable user experience optimization. The company has also made substantial investments in artificial intelligence capabilities, developing Ask Amplitude for AI-assisted insights and preparing to launch an AI agent in the second half of 2025. These AI features leverage Amplitude's extensive behavioral data to provide automated insights and recommendations, positioning the company to capitalize on the growing demand for AI-powered business intelligence tools. Amplitude has significantly restructured its go-to-market approach, shifting from a broad-based strategy targeting 24,000 companies to a focused enterprise approach targeting 12,000 higher-value prospects. The company created a strategic enterprise accounts team focused on its top 30 customers and prospects, emphasizing multi-product sales and longer contract durations. This strategic shift has resulted in 67% of new enterprise annual recurring revenue coming from multi-product deals. The company has also expanded its international presence, investing in markets including the United Kingdom, France, Germany, Japan, and Korea. Additionally, Amplitude has formed strategic partnerships, most notably with Twilio/Segment, where it serves as the recommended analytics platform, leveraging complementary capabilities and shared customer bases. These developments reflect Amplitude's evolution from a single-product analytics vendor to a platform company targeting enterprise customers with comprehensive digital optimization needs, though execution of this strategy remains in early stages.
AMPL company profile · for informational purposes only — not investment advice.
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