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Xponential Fitness, Inc.

Xponential Fitness, Inc. Q2 FY2025 earnings call

August 9, 2025 · fiscal period ended 2025-06

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Summary

Generated 2025-08-09

Management highlights

  • Leadership Transition: Mike Nuzzo appointed as CEO, with Mark King expressing confidence in his ability to lead Xponential. - Business Progress: North American system-wide sales up 12%, same-store sales up 1%. Divested CycleBar and Rumble to focus on core brands like Club Pilates, Pure Barre, YogaSix, and StretchLab. - Retail Agreement: Outsourced wholesale retail business to Fit Commerce, reallocating resources to higher-margin areas, reducing SG&A and freeing up working capital. - Brand Updates: Club Pilates focused on strengthening brand, enhancing monetization, and launching a major marketing campaign; Pure Barre planning 25th anniversary marketing; YogaSix innovating with new classes; StretchLab exploring cross-studio memberships and equipment. - Field Operations: Expanding field operations team, reengaging or terminating lagging licenses, and changing the franchise sales process. - International Efforts: Club Pilates crossed 150 international studios, BFT crossed 50 studios in New Zealand, and hiring a Managing Director for Europe and planning an Asia leader.
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Segment performance

North American system-wide sales for the period ended June 30, 2025, were $474 million, up 12% year-over-year. North American quarterly run rate average unit volumes were $659,000, up 3% year-over-year. Total members stood at 863,000, up 8% year-over-year, and same-store sales were up 1%. Revenue for the quarter was $76.2 million, down 1% from the prior year period. Franchise revenue was $45.4 million, up 5% year-over-year. Equipment revenue was $9.5 million, down 26% year-over-year. Merchandise revenue was $5.6 million, down 8% year-over-year. Franchise marketing fund revenue was $9.5 million, up 13% year-over-year. Other service revenue was $6.3 million, down 3% year-over-year. Cost of product revenue was $10.5 million, down 25% year-over-year. Cost of franchise and service revenue was $4 million, down 32% year-over-year. Selling, general and administrative expenses were $24.1 million, 35% lower year-over-year. Depreciation and amortization expense was $3 million, down 34% year-over-year. Marketing fund expenses were $8.9 million, up 13% year-over-year. Net income was $1.3 million, and adjusted net income was $14.5 million. Revenue contribution: Recurring revenue made up 82% of the quarter's revenue.

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Guidance

Updated guidance is conservative due to brand divestitures, FDD renewal, macro environment, and new CEO. North America system-wide sales guided to $1.78 billion to $1.8 billion (down from prior). Global net new studio openings expected 170-190 (down from prior). Revenue expected $300 million to $310 million (down from prior). Adjusted EBITDA expected $106 million to $111 million (down from prior). SG&A, capital expenditure, tax rate, and share count also outlined with respective ranges.

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Risks

Risks include FDD renewal process and timing, macro environment impact on sales, organizational realignment with new CEO, and performance of non-core brands such as potential challenges with certain underperforming or non-core brands.

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Q&A highlights

Q: On same-store sales trend and Club Pilates pricing, A: John Meloun discussed that same-store sales shifted due to certain brands and that Club Pilates is focusing on pricing strategies like membership structures and dynamic pricing.

Q: On backlog of licenses behind schedule, A: John Meloun mentioned that CycleBar and Rumble contributed significantly to the backlog, with the remaining backlog in other brands like StretchLab, YogaSix, and Club Pilates.

Q: On FDD renewal and license sales, A: John Meloun expected to sell licenses in the second half and get back on trend fairly quickly.

Q: On portfolio outlook for noncore brands, A: John Meloun discussed continuing focus on BFT internationally and evaluating Lindora's performance for ROI.

Q: On Fit Commerce partnership and SEC investigation, A: John Kawaja discussed the Fit Commerce partnership's impact in 2026 and that the SEC resolution aids in the debt refinance process.

View in transcript ↓

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Transcript

August 9, 2025

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